The days of Yellow Page ads, direct mail and radio spots are coming to a close. Today, with digital marketing featuring so prominently over older outbound techniques like cold calling and mail campaigns, you might think there’s no room left for something as antiquated as a sign or billboard. The thing is, signs have been […]

Construction and installation of a school LED sign is a great investment, for sure. School signs give you the ability to laser-target your messaging to reach specific groups of people—from students to parents to faculty and staff. But before you even begin, you need to know the basics of school LED sign construction so that […]

The days of radio spots, Yellow Page ads and direct mail campaigns are coming to a close. Today, with digital marketing techniques taking precedence over older outbound methods like direct calls and TV ads, you might think there’s no room left for something as antiquated as a sign or billboard. Well, signs have also embraced […]

Installing and constructing an LED sign is a great investment for your company. LED signs give you the power to target your message to reach specific customers. But it’s important to know the ins and outs of the LED sign installation and construction process before you begin. Local Building Codes Local municipalities all have unique […]

As long as people have been selling and trading, there have been signs. Yet signs haven’t changed much over the past few thousand years—until recently. In the past century, advertising has gone into complete overdrive. Your traditional static sign is competing for attention in your customer’s day with hundreds or even thousands of other information […]

Businesses that choose LED technology are quick to discover just how beneficial these investments can be for the long-term health of their companies. But no matter how high the potential payoff might be, one of the nagging questions anyone has before pulling the trigger on a new purchase is: Exactly how much is this thing […]

Every day, car dealership owners who choose LED technology to enhance the reach of their businesses find out that their shiny new investment quickly becomes a driving force for growth. But no matter how incredible car dealership LED signs might seem, one of the biggest questions any business owner is going to ask about a […]

Signs have existed for as long as humans have been selling and trading with each other, but that means your standard highway billboard is in desperate need of a shakeup. Static billboards are so commonplace that potential customers are totally tuning out your message faster than ever before. Your sign is getting lost in a […]

Finding the right car dealership sign can mean the difference between plateauing and stagnating or reaching tons of new customers who are ready to buy. While it’s easy to find a car dealership sign company, finding a good one is a little tougher. We’ve picked six of the biggest factors you need to consider when […]

Both LED sign critics and dishonest manufacturers are guilty of fibbing a little when it comes to government LED signs. You have one group saying that LED signs don’t work at all, and another trying to hide the faults in their products. Let’s set the record straight. Here are five of the biggest myths surrounding […]