An LED sign can be an effective part of any business’s advertising strategy, helping build your brand name and draw in customers from the street. And best of all, they are cheap, portable, and easy to set up. Here’s a guide on how to get started with your LED sign. Getting Your Sign Programmed Installing […]

An LED sign is an affordable and effective way of building brand awareness, communicating with customers, and bringing people into your business. They are an excellent advertising method for just about any small business. Not only are LED signs good for your business, but they may be tax exempt, making an already affordable piece of […]

Outdoor signs may seem like an advertising tool from the past. But an outdoor sign is still one of the most effective ways of reaching customers and building brand awareness, and research shows that your outdoor signs can be one of the biggest factors in a customer’s choice to interact with your business. Indeed, 3 […]

Walking down any busy street, you’ll find LED signs in front of countless business. They are one of the most common ways of capturing the attention of passerby in busy areas. LED signs are one of the most affordable ways of advertising, whether you want to show off a slogan, advertise a special deal, or […]

As something becomes more familiar, it fades into the background. The same is true of your LED sign—unless you get serious about content creation. The first time a business installs a new LED sign, rest assured that people take notice. LED signs are impossible to not notice. LED signs are eye-catching. People want to read […]

Samsung recently demonstrated the power and versatility of their MicroLED technology at the Consumer Electronics Show. But what does that mean for digital signage? To understand why MicroLED might be exciting for the LED sign industry, let’s examine the two types of LED tech you’re most likely to find in your TVs at home—LED and […]

Lightning strikes aren’t the only way electricity can seriously damage or destroy your sign. We’ve talked about heat and weather before, but electrical problems are one of your sign’s worst enemies (if not properly protected). From storms to electrical grid issues and beyond, safeguarding your sign against power problems is vital to keeping it alive […]

Poor color quality and light level are two of the calling cards of “heat stroke” in an LED sign—ignore these symptoms at your own peril. Heat Management = Healthier LED Signs Your typical light source dissipates heat outward from the source, such as a lightbulb. Lightbulbs are pretty hot on the surface but feel cooler […]

Sometimes people get caught up in the uniqueness of LED signs, and forget that they’re a tool just like any other marketing medium. Rather than reinventing the wheel, stick to the basics and craft marketing messages that will extend your reach and increase your business’ foot traffic like nobody’s business. 1. Keep it simple. Simply […]

Investing in a digital sign is a big step towards improving your business, but you also have to make sure you’re getting the right sign. Choosing the right sign means considering your budget, your needs, and what your sign’s overall purpose will be. During this process, one of the most common questions business owners ask […]