As something becomes more familiar, it fades into the background. The same is true of your LED sign—unless you get serious about content creation. The first time a business installs a new LED sign, rest assured that people take notice. LED signs are impossible to not notice. LED signs are eye-catching. People want to read […]

Samsung recently demonstrated the power and versatility of their MicroLED technology at the Consumer Electronics Show. But what does that mean for digital signage? To understand why MicroLED might be exciting for the LED sign industry, let’s examine the two types of LED tech you’re most likely to find in your TVs at home—LED and […]

Lightning strikes aren’t the only way electricity can seriously damage or destroy your sign. We’ve talked about heat and weather before, but electrical problems are one of your sign’s worst enemies (if not properly protected). From storms to electrical grid issues and beyond, safeguarding your sign against power problems is vital to keeping it alive […]

Poor color quality and light level are two of the calling cards of “heat stroke” in an LED sign—ignore these symptoms at your own peril. Heat Management = Healthier LED Signs Your typical light source dissipates heat outward from the source, such as a lightbulb. Lightbulbs are pretty hot on the surface but feel cooler […]

Sometimes people get caught up in the uniqueness of LED signs, and forget that they’re a tool just like any other marketing medium. Rather than reinventing the wheel, stick to the basics and craft marketing messages that will extend your reach and increase your business’ foot traffic like nobody’s business. 1. Keep it simple. Simply […]

Investing in a digital sign is a big step towards improving your business, but you also have to make sure you’re getting the right sign. Choosing the right sign means considering your budget, your needs, and what your sign’s overall purpose will be. During this process, one of the most common questions business owners ask […]

Right about now—and for weeks to come—your prospects are being totally bombarded by a barrage of constant, unrelenting holiday messages. Sales, greetings, winter weather watches, food drives…well, you get the idea. But how do you stand out? Luckily, LED signs are the perfect solution to twinkle just a little bit brighter and catch your customers’ […]

“If it ain’t broke, don’t fix it.” Wise words to live by, but are they always true when it comes to your marketing strategy? What if you didn’t even know it was broken in the first place? For decades, print, TV and radio ads have dominated the marketing landscape. There was no alternative that could […]

LED signs are revolutionizing the way businesses attract customers and grow. Digital signs are cost-effective and efficient, and are quickly replacing older, static signs such as indoor displays, billboards, window displays and marquee signs. MEGA’s Alpha signs in particular excel as marquee sign replacements, and if you haven’t upgraded yet, now might be the time […]

Our Premier LED outdoor signs are a big investment in your business, and safeguarding that investment is crucial to see results for years down the road. Read on for tips on how to properly care for your new LED sign, protect it from the elements, and keep it safe from wear and tear. Keeping Your […]