Hosting an in-store event is one of the most effective ways to drive foot traffic, feature a new product, meet potential clients or reward loyal customers. But for an event to be a success, you have to make it interesting enough to draw in the right crowd and give you your desired effect.
A promotional activity like an in-store event is not just for large companies with big promotional budget. With the right planning and preparation, you too can host an event for your small business. It’s a smart marketing move that can help increase sales and take your business to the next level.
If you want to hold a holiday party, a product launch and other in-store events, you have to have the right tool that can help you gather a crowd and deliver your message to your target market. A full color LED sign can be an ideal tool that can help make your in-store event a huge success.
Promoting your event
Planning and preparing for an event can take at least eight weeks. During this time-frame, you have to make sure that your customers are properly informed so they can also start spreading the word about your event. Encourage everyone to attend your in-store event by telling them about what to expect in the event and what they can get from attending it.
Days before the big day, hire a professional who can create an attractive image or video that you can display through an outdoor LED sign. The details such as the date and time of the event should be highly visible. If you’re going to host games or contest and promos related to your product, you can also promote it to give them more reason to visit your store. This will surely pique the interest of the pedestrians and will help gather more crowds on the actual day of your event.
Highlighting products
Indoor full color LED sign can introduce products and services in a way that traditional media cannot. It enables you to create images with effects and animation that can practically turn a simple group of text to the attention grabbing message. LED signs are also a great venue to showcase low selling items or other services available in your store. Put LED signs in different areas of your store to increase the effectiveness of your ads and to make sure more people will see it.
Ready to take your business to the next level? Leaflets and posters are not enough. Hold an in store event.
