Leave your new business sign on 24 hours a day as a beacon to those who drive by. Or preserve its lifespan by turning it off after hours. Many business owners invest in multi-layer signs, for multifunctionality. Maybe an backlit logo sign/ID cabinet, a text-only sign to share current promotions, and a full HD sign to post lifelike photos and video ads and communications. If needed, the sign can be two-sided.

Unlike static signs, you can shuffle through a variety of messages. From your business hours to daily events, directions to your parking lot, marketing, safety communication, and more.

Run your breakfast promotion in the morning, then your lunch special automatically turns on at 12, and your dinner special turns on at 6. This function can be programmed into your business signs, to take full advantage of passersby traffic from the street.

The next set of business signs your customers interact with should be ground-mounted or eyelevel entrance signs. This might be in your courtyard, lobby, window, or entrance. The type of business you operate should dictate what customers need to know next. In a medical center, it may be a directory of physicians, in a retail store it may be vibrant ads of your current promotions, in an office building it may be a welcome sign and your brand video.

Don’t forget that your new business signs can be preprogrammed. Maybe to welcome guests by name or to rotate through relevant time of day messaging. When last-minute changes arise, such as selling out of an item in your promotional rotation, you can update your sign in real-time.

Visually engage your customers with a digital product or service list. This is often a series of side-by-side rectangular signs. Each sign can be programmed individually or as part of a cohesive message. For example, the lefthand sign could be a branded sign, the middle sign can feature your prices, and the righthand sign could feature a video tour and promotional packages.

In addition to posting your products and services with prices, you can utilize color, photos, and motion graphics for branding and engagement. While your sign can be static, you can also rotate through larger service lists or at least rotate the imagery. Your digital sign is also an excellent way to highlight upsells.

Take your endcaps to the next level or create internal displays that include Digital business signs. Artfully arrange your display, to include a small to mid-size digital sign. Depending on the location, the sign can have audio—or not. Not to worry, as even without audio, you can easily communicate what you want to say through video demonstrations, captions, and bullet point lists.

The goal is to share more about the product to convert more customers. Maybe even with an upsell item or two.

Many businesses upgraded to business signs during the pandemic as a long-distance and hands-free method of communication. Your business signs can still be utilized for daily and as-needed safety messaging. For example, to provide information regarding upcoming storms, storm cleanup resources, rules of use for pools and gyms, safety reminders for operating heavy machinery, local news with captions, and more.

Also, consider creating a few proactive business signs that you can post remotely in the event of an emergency. For example, if the fire alarm is pulled, you can update all of your signs remotely once you have evacuated—asking everyone remaining inside to evacuate and sharing the nearest exits.

External customers and guests are your top priority, but don’t forget your internal customers! Place at least a few of your new Digital business signs in your breakroom, lunchroom, or other employee-only areas. Rotate through a variety of fun and informational communications.

For example, internal memos, inter-office reminders, office calendars, birthdays, annual anniversaries, upcoming community events you are participating in, company parties, after-hours networking events, and more. Don’t forget safety-related protocols. Maybe even a few videos or slides that highlight recent protocol changes and ongoing safety reminders.

Last but not least, consider mounting your new Business sign somewhere designed for strategic advertising. This might be rented space on the side of a building, along a freeway or major roadway, or on a rooftop if trains will be passing by. Just make sure that the place you rent has a high volume of traffic from your target demographic.

Take full advantage of your sign by rotating through a variety of displays. For example, the same skirt styled 3 different ways or multiple examples of your custom product or service. If you can’t find anywhere to mount an off-site sign, look for signs you can rent ad space on—which is an excellent way to test if digital signs are right for you. Purchasing a sign and renting out ad space is also an excellent business opportunity!