Business signs provide Brand Visibility, 24/7 advertising, and Credibility

The benefits of Business Signs

  • blue check markBrand Visibility
  • blue check markLocal Engagement
  • blue check markInformational Tool
  • blue check markCost-effectiveness
  • blue check markPositive first impression
  • blue check markCompetitive Differentiation
  • blue check mark24/7 advertising
  • blue check markCredibility
  • blue check markProfessionalism
  • blue check markIncreased foot traffic
First Insurance Agency Business Signs

The Difference is Mega

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MEGA Business Signs in Action

Check out some of the ways our Business Signs are being used by businesses all across the country!

What are Business Signs?

Business signs are like the friendly greeters at the door of a company, giving everyone passing by a taste of what the business is about. They come in various shapes and sizes, from flashy neon signs to elegant wooden ones, digital boards to classic chalkboards. They are like the business’s silent salespeople, catching eyes and drawing folks in.

 

The Benefits of Business Signs

One of the cool things about business signs is that they are a one-time investment that keeps on giving. Unlike an online ad that disappears once the budget runs out, a good sign stays put, promoting the business day in and day out. They are also a way for a business to show its personality. A quirky, fun sign can tell customers that the business has a sense of humor, while a sleek, professional sign can convey a sense of trust and expertise.

 

Business Sign Statistics

Now, let’s talk numbers. It’s fascinating how a sign can impact a business. For instance, studies have shown that adding a large pole sign can increase a business’s revenue by 15.6%. That’s a significant bump for something as simple as a sign! Also, about 68% of customers believe that a sign reflects the quality of the business and its products. So, a well-designed sign can really ramp up people’s perception of the business. On the cost side, signs are champions too. Compared to other advertising forms, they are way cheaper. For example, it’s estimated that Business signs cost just $0.15 per 1000 impressions, while a newspaper ad could cost up to $7.39 for the same number of impressions.

So, business signs are not just about a nice design; they are hard-working assets that can significantly contribute to a business’s success. They create that crucial first impression, keep the cash register ringing, and save some advertising dollars while they’re at it!

Unparalleled Flexibility: Choose the Right Resolution and size for your business signs

Everyone's needs are different. Choose from 6 MM, 8MM, 10 MM, or 16 MM pixel pitch for your Business Signs.

Business Signs 2 Business Signs 3 Business Signs 4 Business Signs 5
Resolution Scope 6mm 8mm 10mm 16mm
Colors 281 trillion 281 trillion 281 trillion 281 trillion
Pixel Composition 3 in 1 3 in 1 3 in 1 1 Red / 1 Greed / 1 Blue
Viewing Angle 160 Degrees 160 Degrees 160 Degrees 160 Degrees
Contrast Ratio 3000 : 1 3000 : 1 5000 : 1 7000 : 1
Brightness > 8,500 NITS > 8,500 NITS > 9,000 NITS > 10,000 NITS
LED Life-Span 100,000 hrs 100,000 hrs 100,000 hrs 100,000 hrs
Operating Temperature -40F to +140F -40F to +140F -40F to +140F -40F to +140F
Graphic Capability Text, Picture, Video
(jpg, png, mp4, avi, mov)
Text, Picture, Video
(jpg, png, mp4, avi, mov)
Text, Picture, Video
(jpg, png, mp4, avi, mov)
Text, Picture, Video
(jpg, png, mp4, avi, mov)
Software MEGA Cloud MEGA Cloud MEGA Cloud MEGA Cloud
Maintenance Front Service Front Service Front Service Front Service
Certification MET Lab / UL48, UL8750, UL1433 CSA – C22.2 NO.207, FCC MET Lab / UL48, UL8750, UL1433 CSA – C22.2 NO.207, FCC MET Lab / UL48, UL8750, UL1433 CSA – C22.2 NO.207, FCC MET Lab / UL48, UL8750, UL1433 CSA – C22.2 NO.207, FCC
Warranty 5 year parts / factory labor 5 year parts / factory labor 5 year parts / factory labor 5 year parts / factory labor

10 effective Ways to Utilize Business Signs

LED Sign boards | Auto Expert

Exterior Business Signs

Leave your new business sign on 24 hours a day as a beacon to those who drive by. Or preserve its lifespan by turning it off after hours. Many business owners invest in multi-layer signs, for multifunctionality. Maybe an backlit logo sign/ID cabinet, a text-only sign to share current promotions, and a full HD sign to post lifelike photos and video ads and communications. If needed, the sign can be two-sided.

Unlike static signs, you can shuffle through a variety of messages. From your business hours to daily events, directions to your parking lot, marketing, safety communication, and more.

Run your breakfast promotion in the morning, then your lunch special automatically turns on at 12, and your dinner special turns on at 6. This function can be programmed into your business signs, to take full advantage of passersby traffic from the street.

Entrance Business Signage

The next set of business signs your customers interact with should be ground-mounted or eyelevel entrance signs. This might be in your courtyard, lobby, window, or entrance. The type of business you operate should dictate what customers need to know next. In a medical center, it may be a directory of physicians, in a retail store it may be vibrant ads of your current promotions, in an office building it may be a welcome sign and your brand video.

Don’t forget that your new business signs can be preprogrammed. Maybe to welcome guests by name or to rotate through relevant time of day messaging. When last-minute changes arise, such as selling out of an item in your promotional rotation, you can update your sign in real-time.

Internal Directory

You can order your business signs in a variety of sizes to be strategically placed throughout your business. Think beyond a general directory of what office, department, or floor to go to. Instead, be strategic. This might include placing a smaller sign outside of conference rooms that indicates who has the room and the schedule for the day.

You can time the sign’s displays for designated messaging between scheduled events to guide guests on what to do or where to go next. For example, where the restrooms are, where your internal café is, or nearby restaurants. This improves customer service while lighting your team members’ load.

Line Navigation and Management

You can also utilize your business signs to manage service and checkout lines. This includes guiding customers to the right line to ensure efficiency. For example, if a retail customer has preordered, post a sign to indicate where they can pick it up. Or maybe you have a line for drop-offs or specific services. If your customers are required to take a number, your business signs can indicate who is to be served next.

Minimize Perceived Wait Times

If you are in an industry where long lines are inevitable, your Digital business signs can be utilized to minimize perceived wait times. This can include a mix of both fun and informational engagement.

From instructional videos for products and services, a video tour, employee highlights, local-area fun facts, business fun facts, common upsells, daily horoscope, inspirational quotes, DIY videos, how to fill out forms online or in-person, and more.

Digital Product or Service List

Visually engage your customers with a digital product or service list. This is often a series of side-by-side rectangular signs. Each sign can be programmed individually or as part of a cohesive message. For example, the lefthand sign could be a branded sign, the middle sign can feature your prices, and the righthand sign could feature a video tour and promotional packages.

In addition to posting your products and services with prices, you can utilize color, photos, and motion graphics for branding and engagement. While your sign can be static, you can also rotate through larger service lists or at least rotate the imagery. Your digital sign is also an excellent way to highlight upsells.

Endcap Displays

Take your endcaps to the next level or create internal displays that include Digital business signs. Artfully arrange your display, to include a small to mid-size digital sign. Depending on the location, the sign can have audio—or not. Not to worry, as even without audio, you can easily communicate what you want to say through video demonstrations, captions, and bullet point lists.

The goal is to share more about the product to convert more customers. Maybe even with an upsell item or two.

Safety Messaging

Many businesses upgraded to business signs during the pandemic as a long-distance and hands-free method of communication. Your business signs can still be utilized for daily and as-needed safety messaging. For example, to provide information regarding upcoming storms, storm cleanup resources, rules of use for pools and gyms, safety reminders for operating heavy machinery, local news with captions, and more.

Also, consider creating a few proactive business signs that you can post remotely in the event of an emergency. For example, if the fire alarm is pulled, you can update all of your signs remotely once you have evacuated—asking everyone remaining inside to evacuate and sharing the nearest exits.

Internal Communications

External customers and guests are your top priority, but don’t forget your internal customers! Place at least a few of your new Digital business signs in your breakroom, lunchroom, or other employee-only areas. Rotate through a variety of fun and informational communications.

For example, internal memos, inter-office reminders, office calendars, birthdays, annual anniversaries, upcoming community events you are participating in, company parties, after-hours networking events, and more. Don’t forget safety-related protocols. Maybe even a few videos or slides that highlight recent protocol changes and ongoing safety reminders.

Off-Site Advertising

Last but not least, consider mounting your new Business sign somewhere designed for strategic advertising. This might be rented space on the side of a building, along a freeway or major roadway, or on a rooftop if trains will be passing by. Just make sure that the place you rent has a high volume of traffic from your target demographic.

Take full advantage of your sign by rotating through a variety of displays. For example, the same skirt styled 3 different ways or multiple examples of your custom product or service. If you can’t find anywhere to mount an off-site sign, look for signs you can rent ad space on—which is an excellent way to test if digital signs are right for you. Purchasing a sign and renting out ad space is also an excellent business opportunity!

Have more questions about Business Signs? Check out our Frequently asked questions about Business signs.

Get a Digital Business Sign that is Built to Last

All of our business signs are built with high quality components and attention to detail. You're going to love your stunning Digital Business signs for years to come.

What our valued customers are saying

Business Signs 6
JOHN LEHNE (Facilities Director, Ronald Reagan Presidential Library)

“We are very happy with our Mega LED display!  Since it was installed we have found it to be a very effective tool in communicating our programs and upcoming special events.  The sign is meeting our needs."

Business Signs 7
GREG EDWARDS (Farmers Insurance, Pennsylvania)

"We recently purchased a MEGA sign and I couldn't be more happy. It arrived quickly and the installation was quick and easy. Programming the sign was even easier, especially after contacting MEGA's technical support."

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SYLVIA SMITH (Director of Marketing, Iowa)

"We've loved working with MEGA. Both their product and support have been top-notch. The product is everything we hoped for and more: bright, eye-catching and perfect for our business. They helped us every step of the way too. Best of all, it's increasing our ROI"

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ROGER SIMMONS (Sun-glass Shop - California)

"I love the Digital sign we put up outside our store. It's bright, represents our brand perfectly, and catches everyone's attention. We have already had many compliments about how good the sign looks. Our business has seen a significant increase in traffic as a result which has impacted our sales".

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LEN FOUST (The First Baptist Church of Baltimore)

"We the First Baptist Church of Baltimore thank you for your service and patience these past 2 half years. The church members, visitors, and friends are simply delighted with the signage by Mega LED. The installation of the sign has now inspired other churches nearby to consider an LED sign!"

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