Restaurant signs provide Branding and Visibility, Customer Acquisition, and Operational Efficiency

As a restaurant owner you already know the power of POP (point of purchase) marketing to entice your customers to try new products. While paper marketing products will always have their time and place you can elevate your outcomes with a few strategically placed Restaurant Signs. While also cutting out that high overhead cost.

If you operate a fast-serve establishment or a café, restaurant, or bar with a posted menu board, you know the hassle of manually updating your menu options and pricing. By switching to an LED menu board, you can adjust the pricing and text without delay. It’s also a way to share variable pricing, like the price of lobster on the menu today. Also, your new sign is easier to clean and maintain than slats, posters, or chalkboards.

In addition to sharing your menu items and prices, you can alternate informative photos, graphics, and text. For example, you could share that you have a vegetarian burger substitute, vegan menu options, low-calorie menu options, gluten-free bread, diabetic-friendly menu options, organic menu options, or share that your beef is free-range from a local farm.

You can use your digital menu signs in various other ways as well. Show off menu specials, your soup of the day, market prices for various fish. Get creative with your new Digital menu boards!

For best results, answer your customers most frequently asked questions. These tidbits can be just one of many messages your sign scrolls through.

Whether they are standing in line or sitting at their table waiting for their food to come, you can utilize your Restaurant Signs to engage your customers. Don’t just choose a stationary sign or message but show a video or alternate through a variety of images or graphics.

Think beyond your menu to highlighting the employee of the month, the customer of the month, the farm you partner with, local fun facts, reminding customers that you offer delivery, that they can order and pick up in your restaurant app, share quick recipes or culinary tips, and more. As a bonus, your signs give your customers something to focus on reducing perceived wait time.

Restaurants who add mouth-watering photos of their best-selling dishes and guide sellers in up-sells such as extra cheese, popular side dishes, drink pairings, or dessert sees their ticket averages or orders per table increase an average of 15%—sometimes much more! Yes, your waiter or cashier must continue to prioritize up-sells, but your Restaurant signs can help get the ball rolling.

Since you can post a variety of images and video clips into just one of your Restaurant signs, consider mixing in messaging that celebrates or supports your local community. The sky is the limit here. You could post information about an upcoming event, highlight a non-profit you are passionate about, post the photo of the baseball team you sponsor, share photos of local attractions, and more.

By sharing what you support you show that you are more than just a restaurant but a proud member of your community. And yes, you can highlight nationwide or global non-profits and partnerships too.

In addition to your regularly priced items, your new sign ensures that your customers know about your current promotions. From your soup and salad lunch special to happy hour, buy-one-get-one-free day, promotions to boost gift certificate sales, and any kind of discount or promotion you are offering. Be sure to be proactive and list the start date of upcoming promotions with the goal of driving more customers in once it goes live.

Don’t just consider how to utilize your restaurant signs in your restaurant or window, but also look for places you can rent signage space for external advertising. This might be in the parking lot of your strip mall, in a high-traffic area of a nearby shopping center, or at a strategic location designed to drive more traffic to your restaurant. You may be surprised at just how many places in town you can rent out signage space. It’s like having your own mini billboard!

These are just a handful of ways you can utilize Restaurant signs in your restaurant, but you’ll find more on your own. If you are in need of quality digital signs we invite you to reach out to us today!