Restaurant Signs

As a restaurant owner you already know the power of POP (point of purchase) marketing to entice your customers to try new products. While paper marketing products will always have their time and place you can elevate your outcomes with a few strategically placed Restaurant Signs. While also cutting out that high overhead cost.

If you operate a fast-serve establishment or a café, restaurant, or bar with a posted menu board, you know the hassle of manually updating your menu options and pricing. By switching to an LED menu board, you can adjust the pricing and text without delay. It’s also a way to share variable pricing, like the price of lobster on the menu today. Also, your new sign is easier to clean and maintain than slats, posters, or chalkboards.

In addition to sharing your menu items and prices, you can alternate informative photos, graphics, and text. For example, you could share that you have a vegetarian burger substitute, vegan menu options, low-calorie menu options, gluten-free bread, diabetic-friendly menu options, organic menu options, or share that your beef is free-range from a local farm.

You can use your digital menu signs in various other ways as well. Show off menu specials, your soup of the day, market prices for various fish. Get creative with your new Digital menu boards!

For best results, answer your customers most frequently asked questions. These tidbits can be just one of many messages your sign scrolls through.

If you have a seasonal menu, daily specials, or a new drink or dish you can showcase it in your digital menu and signs. For example, if your coffee shop offers a candy cane mocha or hot chocolate during the Christmas season. Or maybe your bar offers a special game day cocktail. Share that your farm to table restaurant has seasonal menu options of a rare or specialty fruit or vegetable.

Maybe you have special vegan, holiday, or themed menu items. You can highlight your weekend brunch menu, Friday fish fry, or other weekday-specific specials. The key is ensuring the photos are enticing, cheerful, and festive if applicable.

Many restaurants have a distinct breakfast, lunch, and dinner menu—and with your new digital restaurant signs you can easily change this messaging by the time of day. This includes switching out the menu board or swapping out the photos and videos to show time-appropriate menu selections.

Even if your restaurant serves the same menu all day long you can benefit from strategic message changes, like featuring coffee in the morning, sandwiches and salads for lunch, and cocktails in the evening. No need to remember when to swap out the timed menu selections, as you can preprogram the changes to occur automatically.

If you operate a local or national chain restaurant you can ensure consistent branding via your Restaurant Signs. No need to worry if all store managers swapped out their signage on time as you can do it for them remotely. And yes, you can still offer manual modifications for stores that have menu or marketing variations.

In fact, it is easier to implement area-specific messaging with digital signs—all while ensuring that your branding is consistent across every city, state, district, or region.

Since you can post a variety of images and video clips into just one of your Restaurant signs, consider mixing in messaging that celebrates or supports your local community. The sky is the limit here. You could post information about an upcoming event, highlight a non-profit you are passionate about, post the photo of the baseball team you sponsor, share photos of local attractions, and more.

By sharing what you support you show that you are more than just a restaurant but a proud member of your community. And yes, you can highlight nationwide or global non-profits and partnerships too.

In addition to your regularly priced items, your new sign ensures that your customers know about your current promotions. From your soup and salad lunch special to happy hour, buy-one-get-one-free day, promotions to boost gift certificate sales, and any kind of discount or promotion you are offering. Be sure to be proactive and list the start date of upcoming promotions with the goal of driving more customers in once it goes live.