Curating Custom Digital Experiences With LEDs, VR, Interactive Displays, and More!

Everything is being digitally transformed, including special events. From fundraising events to a new product launch, trade show exhibit, conference, concert, sports event, or festivals—incorporating custom LED screens and digital innovations is a must in 2020. Listed below, are just a few ways to increase engagement and deliver an outstanding brand experience by leveraging custom LED Screens and other advanced technologies.

What’s The Difference Between an Event and an Experience?

You may have noticed the word “experiential” being used to explain everything from travel excursions to live performances and events of every kind. While the theme, food, decorations, and live performances may entice guests to purchase tickets or attend the event—most events aren’t all that different.

The objective of experiential events is to deliver a one-of-a-kind, and often branded, experience. A successful experience is one that supercharges brand recognition, builds trust, establishes you as a local or industry innovator, and keeps guests eager to see what you come up with next.

Such events require partnering with industry or event organizations that specialize in creating innovative new experiences that utilize any mix of the technology below.

Custom LED Screens

Renting audio and visual equipment for special events is nothing new, but many event planning companies are also renting out custom LED screens. From scrolling signs to strategically placed solo displays and expansive video walls.

A few ideas include:

• Place custom LED screens at the event entrance to communicate safety and COVID protocols.
• Answer FAQs with digital signage placed in the lobby area or in front of long lines.
• Utilize HD signs to share event ads, promotions, or highlights from last year’s event.
• Have your guests share their selfies and post them to digital displays during the event.
• Utilize custom LED screens to enhance a speech or performance.
• Strategically place custom LED screens to improve long-distance viewing.
• Create a video wall to curate an artistic display.
• Stream the video feed in real-time.
• Visualize the menu, inventory, or pricelist.
• Utilize LEDs for lighting and ambiance.
• Display branded art, motion graphics, or 3D animations.
• Share the event schedule or venue directory.
• Share photo booth images on an oversized LED screen.
• Utilize digital displays for a mix of the ideas above.
• And more!

Interactive Displays

Many interactive displays utilize touchscreens, but touchscreens are far from your only option. Any type of display that utilizes consumer engagement can be considered interactive.

A few options to consider include:

• Creating a motion-activated display.
• Utilizing cameras and sensors to measure the speed at athletic events.
• Touch-screen navigation.
• Order products or services for real-time orders or home delivery.
• Vote for an event participant such as a musician, chef, or best dressed.
• Compare and contrast different products and product accessories via touchscreen.
• Complete surveys to identify which products are right for each consumer.
• And more!

Gamification

Today, everyone loves to game! Whether it’s their favorite smartphone app, computer game, or a timeless or trending gaming station. So, find a fun way to gamify your event. Encourage participation by awarding prizes or other incentives. Have fun with it and think outside of the box.

Consider live or virtual gamification by:

• Creating an event-relevant scavenger hunt.
• Playing karaoke or a musical game.
• Setting up life-sized chess or checkerboards.
• Setting up custom LED screens for live or virtual bingo.
• Creating event-inspired trivia, word search, or crossword puzzle.
• Setting up competitive gaming stations.
• Hosting a dance-off and letting people vote electronically.
• Creating a dress code and awarding the best-costume.
• Offering interactive touchscreen games.
• Creating an event app for a variety of innovative gaming ideas.
• Utilizing GPS or beacons to create unique gaming experiences.
• And more!

Augmented Reality and Virtual Reality

AR and VR technologies can be utilized for gamification, but the options are endless. Both are ideal for creating an immersive live experience or a lifelike remote experience. Sometimes AR and VR are optimized with machine learning algorithms.

A few options to consider include:

• Creating fully immersive games with the use of VR goggles.
• Allowing guests to virtually try your products on without physically trying them on.
• Taking life-like virtual tours at home or during live events.
• Gaming in a fully immersive digital experience.
• Creating funhouse-type mirrors using augmented reality and 3D animations.
• Taking a “ride” on a rollercoaster or other fair rides with nothing other than VR goggles.
• Using a combination of VR goggles and a motion device to sail, fly, race, play sports, and more.
• Attending an event as an avatar in an entirely virtual world.
• Virtually “sitting” on the field or in the best seats at a sporting event, concert, or other live performance.
• And more!

Digitally Enhanced Performances

Do you remember the Coachella experience, when they brought the famous rapper from the 90’s, Tupac back for a one night live performance? It was quite the experience! This is just one example in a plethora of how custom LED screens and lights mixed with technology will have an amazing impact on our day to day lives.

Consider the last awards show you watched on TV or the last live concert you attended. In addition to adding custom LED screens to improve viewing, the screens were part of the live performance.

• Enhance a speech with engaging photos, videos, graphics, and animations.
• Have the screens become part of the performance. For example, creating more background dancers.
• Create 3D and 4D optical illusions on the screen for magic shows or visual engagement.
• Allow guests or audience members to share pre-screened social media posts, photos, and videos that are posted or taken during the event.
• Create a lifelike HD background that is further augmented with wind machines and other special effects.
• Share micro-performances such as card tricks or sleight of hand by enlarging it on bigger screens.
• Scan the crowd with strategically placed cameras and post shots of the crowd throughout the show.
• And more!

In The Market For Custom LED Screens?

Experiential event companies and organizations of every kind are utilizing digital displays for a variety of purposes. If you want to explore your options, we invite you to reach out to Mega LED Technology. We have custom LED screens for countless industries and purposes. From experiential entertainment to education, safety, communications, and advertising.

Our signs can be ordered in small or oversized, placed inside our outdoors, and can be permanently or semi-permanently mounted. Reach out today to learn more!