Digital Billboards are Relevant, provide unparalleled visibility, and Informative

The benefits of Digital Billboards

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Split Screen of 2 large digital billboards

The Difference is Mega

What are Digital Billboards?

Digital billboards are the modern-day, tech-savvy cousins of traditional billboards. Instead of static images on paper or vinyl, these billboards use digital screens to display advertisements, making it a breeze to swap out one ad for another. They’re kind of like giant outdoor TVs showcasing a variety of ads to people passing by.


What are the benefits of Digital Billboards?

Now, on to the goodies they bring to the advertising table. First off, they are attention-grabbers. With bright, colorful, moving images, they are hard to ignore and can make an advertisement pop. They allow for some creative flexibility too. Want to change your ad? No need to print a new banner; just upload your new design, and voila! They also let advertisers schedule different ads at different times of the day. So, a restaurant could advertise breakfast specials in the morning, lunch deals in the afternoon, and dinner specials in the evening. Pretty neat, right?


Interesting Statistics about Digital Billboards

Now, let’s throw some numbers into the mix. Digital billboards are not just cool; they are effective. Studies show that 71% of people often look at the messages on billboards, and digital ones, with their flashy tech, surely stand a good chance of catching eyes. Also, it’s fun to know that 55% of people who noticed an ad on a digital billboard later talked about it with friends or family. That’s some good chatter to spread the word about a business! Plus, when it comes to the cost, digital billboards are like the gift that keeps on giving. Unlike a newspaper ad that gets tossed in the recycle bin, or an online ad that disappears with a click, a digital billboard keeps showcasing an ad over and over to hundreds or thousands of people every day.

So, in a nutshell, digital billboards are like the cool kids in the advertising block, making it easier, more flexible, and effective for businesses to get their message across to as many people as possible. Plus, they provide a bit of a show for everyone passing by, making the daily commute a tad less dull!

MEGA Digital Billboards

MEGA’s LED signs are designed, built and supported in the USA.

Donut Connection Digital Billboards
American Legion Large Digital Billboards
Cabot Cinemas large Digital Billboards
Holiday Inn Digital Sign
Las Vegas Pain Institute Digital Sign
Large Digital Billboards

3 LED Products, Unlimited Possibilities


Versa Scrolling LED sign in three varietes

Communicate to your prospects and customers as they walk by with VERSA™ – our low cost scrolling LED window sign that is easy to work with.


Purple Jack in the Box Premier Outdoor LED sign

Turn passerby’s into customers with PREMIER™ – an outdoor LED sign perfectly crafted to make your business stand out, get noticed, and be seen.


St Paul Presbyterian Church LED sign

Upgrade your old marquee sign with ALPHA – our easy-to-install, easy-to-use high quality outdoor LED sign, frame and stand specifically designed to capture the attention you deserve.

Why Your Business Should Consider Digital Billboards

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As digital advances continue to improve in every area of our lives we must think outside the box when it comes to how we utilize digital signage for schools, churches, car dealerships, retailers, restaurants, and businesses of every kind. Here are our top 10 reasons to consider oversized exterior signs and digital billboards.

1. On And Off-Site Digital Billboards

Most of your marketing and signage is placed inside your four walls. As you look for innovative ways to expand your local area marketing, consider renting out digital sign space, digital billboards, or posting your own on or off-site billboards. Signage real estate pricing can be quite attractive, and you will be able to update your off-site signs remotely. Why go large? Your new Digital Billboards will attract more attention, are more memorable, and have increased visibility over printed signage. Large LED billboards can be seen from many blocks away making them impossible not to notice!

2. Countless Signs In One

Most businesses and organizations will continue to utilize paper, but your new LED alternatives are far more versatile. Highlight many different products, sales, promotions, cross-promotions, and targeted signs in one display. Update your large LED billboards any time of day with the use of intuitive software. For example, a restaurant could feature photos of breakfast in the morning, lunch in the afternoon, and happy hour at 5 pm, and dinner after 6 pm.

3. Put Your Name On The Big Screen

Renting out TV commercial space may not be in the budget of your small business, but your digital billboard empowers you to put your name and brand on the big screen. Yes, you’ll need to update your signage often to keep things fresh and fun. This might mean switching out your display monthly or quarterly. LED signs are also 30 percent less expensive to operate than fluorescent and incandescent signs and last an average of 11 years, so your new billboard is a long-term investment. Operate your large LED billboards 24 hours a day or during business hours.

4. Direct Your Guests

Billboards placed along the freeway or in strategic spots on the most common routes drivers take to get to your business to help build excitement as they make their way to you. Yes, everyone has GPS but a billboard letting drivers know what exit to take or how many more blocks until they arrive will serve as a preview of your business and what’s to come. Be sure to cycle through the entrance of your hotel, school, church, car dealership or business so that they know what they are looking for.

Also consider personalizing your billboards. For example, a hotel could use a digital billboard to welcome event attendees. Keep the engagement going upon arrival, with a similarly designed sign or event branding for the same group in your lobby that lets guests know where their meeting or event is being held.

5. Upsell Your Services

Billboards and oversized displays placed on the freeway may only show one steady image or short video clip, but signs placed in spots where traffic is slower or there is a lot of foot traffic—you can cycle through a variety of messages. This is an ideal way to upsell your advertised product. For example, a clothing store might have a blouse on sale, so show it paired with a few different outfits. A restaurant might highlight their most common side orders or featured beverages. An electronics store might feature common accessories or warranty extensions. Car dealerships can share images or a video of a car they want to sell or lease, including cost, interest rates, or monthly lease pricing. Customer service agents will still need to suggest upsells, but your Digital Billboards can plant the seed.

6. Increase Brand Awareness

Large LED billboards should always be placed in high traffic areas but think of locations beyond your neighborhood. As a bright and vibrant sign that can be viewed from many blocks away your new oversized signs can be used to build brand awareness in other parts of town, or even in nearby cities. For example, placing a digital display across the street from a busy bus stop or train station. Or maybe on a main street downtown, even though you are located in the suburbs or on the outskirts of town. Ensure your new Digital Billboards are placed in locations frequented by your target demographic and that your messaging provides an enticing reason for them to make the drive or commute.

7. Digital Videos And Virtual Tours

Your billboard can be motion signs which attract more attention than static digital graphics but consider posting videos too. This could be a virtual tour of your college campus. For realtors, this might be a virtual tour of a house or the building you are selling condos in. Or a slideshow of the diversity of homes you have listed. You could show a quick product demo of software, apps, tools, or sporting equipment. You can show clips of last year’s community event, non-profit fundraiser, or marathon. Provide a 360-degree video of cars and all products large and small. Yes, these can be the same videos you post on social media and your website. And yes, animated videos can be displayed on your new billboard too!

8. Time-Specific Signage

Look for ways to place your government LED signs outside of your brick and mortar location. For example, you could place a sign downtown or in high-traffic areas of your city for a variety of purposes. You could highlight or post reminders for local community events, use for emergency alerts, or place temporarily to stream live events—like elections, speeches, seminars, or concerts in the park. Don’t forget utilizing your off-site signage for marketing and promotions.

Like A Normal Billboard, But Way Better

Digital Billboards are great. That’s why so many organizations still use them. But can we do better? Of course-by blowing up an LED display to massive proportions. LED signs have been proven time and time again to be the most effective modern form of advertisement, and here’s what they can do for you… Just be sure to avoid these two common mistakes with digital billboards.

  • LED technology solves the main problem facing standard billboards-they’re big, but not “eye-catching” in the same way as TV or Internet ads.
  • Digital billboards don’t have to compete for attention because they’re unavoidable.
  • Digital billboards can even display animated or video messages.
  • And, LED billboards are just the most cost-effective way to grab visitors and sales right off the street.

Once you’ve seen a weather-worn billboard on the side of the road, you don’t see it again. It’s just background noise. But try ignoring a sharp, crisp LED billboard. It’s just not going to happen.

Put Your Name On The Big Screen!

Whether you’re looking for your first billboard or you’re unsatisfied with the results of your current advertisements, digital billboards are an incredible way to put your name out there for the whole world to see. So get a free quote and find out why getting Digital Billboards can really help drive your business in 2020!

They’re like a drive-in movie for your future customers.


A row of LED signs in MEGA LED Technology's warehouse

Mega LED Technology is a leading manufacturer of programmable LED signs. From our humble beginnings in 2006, our company has expanded leaps and bounds by staying committed to our goal: to provide the highest quality products at the most competitive prices while delivering unrivaled customer service and support.

Our product development department constantly strives to push LED technology forward, our sales department will help you make an educated decision based on your needs, and our technical support team will provide you with the best service for the lifetime of your product. Whether you’re looking for an entry level display or a digital billboard, we’ve got you covered.

What our valued customers are saying

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JOHN LEHNE (Facilities Director, Ronald Reagan Presidential Library)

“We are very happy with our Mega LED display!  Since it was installed we have found it to be a very effective tool in communicating our programs and upcoming special events.  The sign is meeting our needs."

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GREG EDWARDS (Farmers Insurance, Pennsylvania)

"We recently purchased a MEGA sign and I couldn't be more happy. It arrived quickly and the installation was quick and easy. Programming the sign was even easier, especially after contacting MEGA's technical support."

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SYLVIA SMITH (Director of Marketing, Iowa)

"We've loved working with MEGA. Both their product and support have been top-notch. The product is everything we hoped for and more: bright, eye-catching and perfect for our business. They helped us every step of the way too. Best of all, it's increasing our ROI"

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ROGER SIMMONS (Sun-glass Shop - California)

"I love the Digital sign we put up outside our store. It's bright, represents our brand perfectly, and catches everyone's attention. We have already had many compliments about how good the sign looks. Our business has seen a significant increase in traffic as a result which has impacted our sales".

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LEN FOUST (The First Baptist Church of Baltimore)

"We the First Baptist Church of Baltimore thank you for your service and patience these past 2 half years. The church members, visitors, and friends are simply delighted with the signage by Mega LED. The installation of the sign has now inspired other churches nearby to consider an LED sign!"

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