Are you finding it difficult to advertise your business to the maximum audience? Well, we understand the struggle. However, there’s nothing to worry about, as pole signs – one of the best marketing methods – can now resolve this issue. These signs are tall and easily visible from afar, making them perfect for grabbing the attention of potential customers.
If you are looking for a reliable pole sign for your establishment but are worried about factors like design, cost, and installation, this guide is for you. We are going to discuss everything you need to know about pole signs, their benefits, and more.
What is a Pole Sign?
Pole signs, or you can say pylon signs, are tall freestanding displays that are permanently installed in or on the ground. They are at least 8 feet tall and have a durable aluminum sign cabinet attached or welded on one or more poles. The face is made of rigid or flexible materials like polycarbonate, acrylic, or vinyl graphics. They are incredible for showcasing your services or business name to a bigger audience.
Types of Pole Sign
Here’s an overview of the popular types of pole signs:
- Single Pole Signs As the name implies, single pole signs are the ones that have only one pole carrying the sign. It’s one of the most frequently used classic signs and is budget-friendly.
- Double Pole Signs: Double pole signs have two poles on either side of the sign and are useful for large and heavy displays. They are more stable than single-pole signs and also tend to last longer.
- Illuminated Pole Signs: Illuminated pole signs have LEDs embedded in their display that illuminate the message. These are more suitable for businesses that operate 24/7 and want to maintain visibility in low-light conditions, like at night or during cloudy weather.
Why Choose a Pole Sign?
If you are wondering why you should choose a pole sign to advertise your services, here are some compelling reasons:
High Visibility
Imagine installing a fancy but small sign in a high-foot-traffic area only to see it ignored by those passing by. Does this seem like a waste of investment? Well, it indeed is.
However, this isn’t the case with pole signs. These signs are designed to be tall and prominent, making them visible even from a distance.
So, whether on a busy street or near a highway, you can install pylon signs to ensure your business doesn’t go unnoticed. This increased visibility allows you to attract a maximum audience, bringing them straight to your door.
Versatility
Another benefit of opting for pole or pylon signs is their high versatility. They are available in different heights and sizes, so you can pick the one that best suits your location.
You can customize these signs in varying colors and shapes to better match your brand identity and leave a lasting impression on viewers.
Plenty of Design Space
Since pole signs are tall and spacious, they offer you a large canvas to work with compared to other types of signs. You get a lot of space that you can use to add more information and attractive elements.
For instance, you may add your business logo, timings, and even some other graphics while still having plenty of white space (negative space).
This ensures you convey maximum information to your customers without overcrowding, making your sign visually appealing.
Increase Brand Awareness
If your goal is to increase your brand awareness, you cannot go wrong with pole signs. These signs are quite huge, so people, whether they are walking or in a vehicle, notice your brand. They get an overview of your brand’s message, logo, and colors, which leads to quick recognition and more foot traffic.
How to Design a Pole Sign?
Are you struggling to design your pole sign? Well, here are some practical tips that make the whole pylon sign designing process a breeze:
Use Contrasting Colors
The colors you use greatly impact the perception of your brand in customer’s eyes. Statistics reveal that 79% of consumers believed that signs show the quality of the business and the products or services offered. Therefore, you should be careful when selecting colors for your pole sign.
Make sure the colors are bright and popping so people who see the sign from afar get the message. It should align with your brand colors since consistency makes you look professional.
Most importantly, learn about color psychology to understand the meaning of different colors. For instance, red shows passion and using it in the signage creates a sense of urgency. On the other hand, colors like blue show strength, while green is related to health and tranquility.
Simplicity is the Key
We understand that you may be tempted to add a lot of elements and information to your pole sign, but it’s not the right strategy.
Overcrowding your sign with a lot of text and graphics can overwhelm your customers.
So just focus on the essentials: business logo, name, tagline, or contact details. Doing this ensures that your sign delivers a clear message, guiding customers towards your business.
Focus on Fonts More
Another thing you should do is opt for clean, simple fonts that are easy to read even from a distance. As you can see in the image above, some of those fonts would not fit well for say a yoga studio, or a coffee shop, let alone an auto repair shop. Some good options that you can opt for include Open Sans, Arial, Helvetica, and Trajan.
These are legible in different sizes, so you can deliver an impactful message whether your sign is small or large.
However, when choosing the best pole sign for your business, you should consider the material, cost, and warranty. Ensure that the sign aligns with your business goals and also fits within your budget, avoiding the risk of overspending.
Conclusion
Pole signs are known for bringing huge visibility to your business and enhancing foot traffic. Wondering where you can get durable pole or pylon signs to advertise your services? Look no further than Mega LED Technology. We have a wide range of illuminated pylon signs with energy-efficient LEDs that keep your sign bright all day.
Contact us today, and rest assured that you will not only get high-quality signage but also enjoy hassle-free installation and maintenance.
