Digital Signs are the single most effective form of advertising, and can capture up to 400% more views than static signs.
Digital Signs FAQ
Businesses across every industry are adding digital signs to their marketing mix to improve brand awareness, improve engagement, and increase sales and upsells. From government offices to fitness centers, flower shops, small boutiques, restaurants, churches, hotels, schools, insurance companies, car dealerships, gas stations, and multi-use buildings. Every corner of the retail and service market is now introducing custom commercial digital signage as a way of gaining brand recognition and drive their potential clients and customers through their doors.
In addition to marketing, digital signs are an effective communication tool that can be used as lobby directories, to answer FAQs, and share office memos, safety reminders, and COVID-19 protocols. Here’s what you need to know!
Programming your sign is easy! Scrolling signs come with a remote control that has a text keyboard to quickly type in your new messaging. Make your text stand out with over 300 stored images and animations, 38 character functions, and 32 special effects.
All our Digital signs come with scheduling software to create text, and upload HD videos, images, motion graphics, and digital ads. Once you get the hang if it, its just like any other software or app, it becomes increasingly easy to change your message. Preschedule when to post each message, what order to alternate your messages, and how long to rest on each image before moving to the next—typically between 3 and 10 seconds, is a breeze.
Add a digital sign in your lobby or break room and alternate between a “Good Morning” message, inspirational quote, or send off message. Post the latest memo. Share safety updates and protocols. Share project statistics. Highlight the new hires or an employee of the month. Post the daily schedule. Share an instructional video. Post your Mission, Vision, and Values. Your options are endless.
Digital signs have an impressive 83% recall rate and capture 400% more views than static signs. Digital Signs also increase brand awareness by between 47% to 86% depending on the industry and location of the sign. When messages are engaging and strategically placed, they can reduce perceived wait times by 35%. They increase upsells and overall sales by between 30% and 150% depending on the industry and location of the sign. It is estimated that 1 out of 5 workplace disasters can be prevented by adding a digital sign with a video or protocol reminder, improving health and safety—while reducing insurance claims.
Your new sign will be made to order and the price will vary greatly depending on your customizable features. Customizable features include the viewing distance, functionality, size of your sign, how it is mounted, if it has a frame, and if it is one or two-sided. Don’t hesitate to reach out to us for an absolutely free quote with no sales pressure or pesky sales reps. MEGA also never sells any of your information to any third party marketers or distributors – ever.
Ongoing costs are minimal, and include cleaning the sign, and the cost of electricity. Protect your investment with an annual inspection performed by a local LED technician to check the connectors, components, and hardware. They will also perform periodic interior cleaning, which you should not perform yourself.
Yes! LED stands for light emitting diode and is among the most efficient forms of lighting available. LED signs are 30% more energy-efficient than fluorescent lights and up to 75% as efficient as incandescent lighting. In addition to being environmentally friendly, they last up to 25 times longer than regular incandescent lighting, saving you on your energy bill as well as saving the environment!
With regular maintenance and care, your new sign will last approximately 11 years or 100,00 hours. You can leave your sign on day and night or turn it off at night. Although the standard rate is 11 years or so, some of our MEGA signs are still around today 15 years later!
LED lights are vibrant and clear so even small signs can be viewed from at least 200 feet away. The larger your sign and smaller the pixel pitch, the further away it can be viewed. For example, billboard signs can be viewed from several blocks away. One of our largest and most infamous signs, resides in Cape Canaveral Florida, and is the NASA countdown clock! It’s viewing distance is up to 1 full kilometer away!
You may not require long-distance viewing so select the size and pitch of your sign depending on your design and communication goals.
This is entirely up to you! Your sign is built-to-order in any square or rectangular shape you desire. So, create a marketing and communications strategy and order your sign in the size required for your goals.
Billboards and oversized signs are ideal for building exteriors, poster-sized signs are great in lobbies and breakrooms, window signs are often small or midsized, menu boards and price lists are often oversized, and signs that display art and ads are at least mid-sized. Contact one of our experience knowledgeable reps to find out what digital sign can be best for your use.
The sign itself is black similar to your flatscreen TV. Scrolling signs can display single color, tri-color, or full color test and graphics. HD video and image signs are unlimited in the colors that can be displayed. The only other color choice is the frame and base if you order a frame and base.
Our aluminum frames and aluminum or steel mounting poles and pedestals come in 80 colors to match or contrast your building or logo. You can also mount on a brick base or have an engineer design a custom frame, mount, or base.
The choice is yours! Exterior signs are often ordered in 2 or 3 layers including a logo sign, scrolling sign, or HD image and video sign. Or maybe 2 HD image and video signs. Also, consider if your signs need to be 2-sided.
Then decide where to place your interior signs. You may simply replace your current paper signs or add more digital signs.
Maybe. If your messages will be text-only, you may not need a designer. If you already have a marketing or design firm, check to see if they also design digital displays. This will ensure your POP is cohesive. If you don’t have a designer check with your staff as you are sure to have a tech and design-savvy employee who can design your signs for you.
Yes! Not only do we custom build your sign to size, but to include components that ensure it operates in your local weather. We test our signs for rain, snow, ice, dry heat, humidity, and temperatures ranging from 160 degrees Fahrenheit to -40. Your signs will be safe anywhere in the United States, continental or otherwise.
Mounting depends on factors such as the size, height, and desired mounting location. Small and midsized indoor signs can be mounted on the wall, hung from the ceiling, placed in the window, or mounted on a custom pedestal. Mid and oversized interior signs may be mounted on a custom pedestal or on the wall, which may require reinforcements or a bracket.
Billboards and oversized digital displays must be mounted on a steel pole or a low and wide brick base. A standard brick base for an oversized sign is 18 feet off the ground and 76 feet wide. Steel poles can be mounted at either 40, 48, 60, 72, or 84 feet off the ground. Custom mounting is an option and signs can also be mounted to walls and building exteriors. Some of our more popular mounting options are brick, wall, pole, column or pedestal.
Be sure to check and see if a permit or license is required for window and exterior signage. If you have any questions regarding zoning, permits or legality with your digital signs, don’t hesitate to reach out to one of our experts! We are available Monday through Friday from 7 a.m.
8 Benefits Of Using Digital Signs To Grow Your Business
A good advertisement can give good returns for your business. You can have a fantastic product, but unfortunately, without advertising, people just won’t know about it. Some customers need to be convinced and nudged to purchase your product. Videos and pictures can change the customers’ minds to buying your product, especially if they are already in the market for it.
Research has shown that online platforms can lead up to an 80% increase in sales or views. Following the simple steps of When advertising making sure you show the best things about your product. Add things that you think the customer is not aware of and is appealing.
Impulse buyers are customers that purchase a product even though they had no intention of buying said goods or services. With an interesting enough message, you can garner the attention of some impulse buyers to come into your restaurant, church, store, or business. In this way, getting a customer through the door is a great incentive in purchasing a Digital Sign.
Brands – especially content creators on YouTube and Instagram, are the most favored by this form of advertisement. They can attract new traffic by sharing video clips on platforms such as WhatsApp, or Tik Tok and make people aware of their existence. Many of the celebrities use this way to attract new views to their content, and companies have found that their revenue skyrocketed.
Installing digital signs can be expensive, but it is an investment. Digital signs are the most cost-effective form of advertising. For this reason it is considered to be a relatively low-cost way of selling your goods or services.
In the old way of advertising, a lot of printing materials such as brochures, traditional billboards, newspapers, and huge posters were created and could be taken directly to the consumer. Early forms of advertising could waste a lot of time, money, and resources.
A digital sign can be changed to display new promotions, sales, menu items, congregation times, and much more! The sky is the limit with what you can do with Digital Signs.
The use of social networks has increased good customer relationships for many businesses. Customers have the freedom to reply and comment about products, services, and customer experiences. They can also bring up complaints and things that they want to change about the products.
The customer’s comment can help the company improve its product and increase sales said product. Social networks can also help in knowing the market strategy and the best moving product. So using LED signs, in conjunction with any social promotions you may have is a great way to drive the message home!
Sharing information has never been easier with digital signs. By just a few clicks, can change your message immediately, to keep your message updated. Gone are the days where you had to allow your ad to expire before putting up a new billboard. Nowadays, sending out videos and graphics is a ten minutes job. In those ten minutes, many clients will be aware of your product.
Cloud-based operations, such as FWI content, have made it easy for many companies. Companies with many branches can deploy and maintain existing ads in just a few clicks to all its subsidiaries. This way companies can save a lot of time and money than traditional ways.
Eye-catching videos tend to be more useful to customers. The advertisement can remain in the viewer’s mind for a long time. In fact, videos are shared by 1200% more than static images on Social media Hence, you are sure that the viewers have a high chance of becoming your customers.
A good advertisement entertains customers. An Entertaining advertisement means you got your customers’ attention and created your way to his/her heart and mind thus creating brand recognition in the future.
We’ve all heard the adage that time is money, nowhere is this more true than in business.
The use of digital signs as a way of advertising has proven to be the best way of selling your business or brand. The lower your costs, the higher your profits. It’s also a way of making the public more aware of your products/ services. Not only will they be informed but also, but they will weigh the advantages of your product and that of your competitors.
Identify the target market for your products, know the best channels of reaching your consumers. Know the best placement of your digital signs. Use social media, and localized time-driven advertisements to cater specifically to your crowd. This is the formula for the successful use of your Digital Sign in 2020 and beyond! Choose the best LED company that will help you throughout the buying, installing, setup, and warranty process. If you’re interested in learning more, check out our article on 7 frequently asked questions on Digital Signs.
3 LED Products, Unlimited Possibilities
Communicate to your prospects and customers as they walk by with VERSA™ – our low cost scrolling LED window sign that is easy to work with.
Turn passerby’s into customers with PREMIER™ – an outdoor LED sign perfectly crafted to make your business stand out, get noticed, and be seen.
Digital Signs built precisely for your business goals!
All of our custom commercial digital signage is built with high quality components and attention to detail. Passerby and customers are going to love your stunning LED displays for years to come.
Digital Signs – The Definitive Guide
Ready to upgrade to standout, jaw dropping digital signs? If it’s your first digital sign you might not be sure where to begin, but don’t worry—we have you covered! Below is a quick look at how to select the perfect custom commercial digital signage to meet your needs. Any questions that aren’t answered in this article can be answered by one of Mega LED Technology’s team members.
Your Sign Is Designed And Built Specifically For You!
Before we get into your signage options, let’s cover a common misconception—the size of your sign is up to you! Your new sign will need to be a square or rectangular shape, but we can design signs that are as small as a TV screen or as large as a billboard. Yes, there are a several popular sizes, but every business is unique which is why we build each sign after the order is placed. In addition to ensuring your sign is the perfect size, we design it with the internal components that meet your individual needs.
For example, outdoor signs in extreme hot or cold weather require custom components. Ordering a Digital Sign in Florida will be slightly different internally to one ordered in Alaska. We will discuss these differences with you, to ensure you receive the best digital sign for your needs. We will also design your sign to ensure it is readable from your desired distance.
Now let’s look at our 5 sign categories, including indoor-only signs and signs that can be placed indoors or outside.
Scrolling LED signs are simple but highly effective. Use them for marketing, upsells, and to communicate with your guests. These signs are a popular choice if you don’t have much room on your window or walls, but they can also be placed outside—maybe layered under one of our 4 other signs.
As with all our signs, the software is easy and intuitive to use. However, our Versa scrolling signs come with a remote control that has a 200-foot range so that you or your team members can update the message at any time. Starting at just $500, these are budget-friendly digital signs.
A popular choice for gas stations, nail salons, computer repair shops, coffee shops, dry-cleaning, to make your window stand out in a strip mall. The work-horse of the small business. Versa Scrolling LED signs are:
- Lightweight window or wall mounted
- Indoor or outdoor
- Plugs right into a standard socket
- Single, tri, or multi-color
- 10 brightness options
- Multiple scrolling speeds
- Intuitive software
- Remote control
- 38 different pre-loaded text options (or completely custom)
- 32 special effects
- Over 300 fun graphics and animations
- And more!
Our SMD Indoor LED signs are a high-resolution solution for giving indoor presentations. As with all our signs, you can order SMDs in a variety of sizes, but if you want something larger than your standard flatscreen TV this is your ideal option. We can make them large enough to create a video wall or to place on a stage with crystal clear clarity for people in the back of the audience to view with ease.
You upload and manage the presentation or signage onsite or remotely with easy and intuitive software. With our software, you can have the cameras on you, and feed it live onto the screen behind you!
These High Resolution signs are a popular choice for churches, stadiums, arenas, and conference rooms of every size!
Our Premier LED outdoor signs are large but lightweight, durable, and will be built to operate in your local climate. If you are searching for an oversized, elevated, or digital billboard that can be seen from the freeway or several blocks away this is your top option!
As with our remaining digital signs, you can post crystal clear photos, videos, and digital advertising—managed remotely from anywhere with internet access. Swap between a variety of ads and designs and preprogram your messages to change at designated times during the day. For best results, hire a designer who specializes in large-scale digital displays to ensure your visuals pop. You can even share basics such as the current date, time, and weather.
A popular choice for car dealerships, churches, personal billboards, rented billboards, hotels, and more.
- Lightweight aluminum frame
- Corrosion resistant
- Heat resistant
- Vandal-resistant (blunt trauma and graffiti)
- Quick-release modules
- Bright but not glaring
- Lasts over 10 years!
- And more!
Our Alpha LED sign boards are ideal when you want to deliver branded messages in a wide and open space, such as a sign placed on a football field. If the goal is to entice and engage your target audience, this is the sign for you!
We suggest stacking your digital signs in two or three layers to improve impact and communication. For example, you could have a logo I.D. cabinet on top, a large sign to share ads in the middle, and a scrolling sign on the bottom to share time-relevant information—such as a “Good Morning” message.
These vibrant signs are a popular choice for churches, schools, hotels, government buildings, restaurants, and any business who wants a standout entrance sign.
Our Omega monument digital signs are our most customizable option. They are more than a sign, but a 3-layer design element placed at the entrance of your school, church, building, mall, theater, office building, or business.
Top Layer—your top layer is your I.D. cabinet. This will feature your business name and/or logo. You have 7 different cabinets to choose from, 2 with stylized lettering.
Middle Layer—your middle layer is your custom LED in a rectangular shape the same width as your I.D. cabinet. It will be custom designed for your unique specs, and for close-proximity viewing.
Bottom Layer—the bottom layer is your decorative base to match your brand or building exterior. You can choose from traditional brick, sleek aluminum, or an elevated pole mount. Your base contains the electrical components and toggle switches.
Frame Color—your final choice is to select a complementary or contrasting frame color that will enclose all 3 layers of your custom digital signs.
Yes, Outdoor Digital Signs Can Be Placed Indoors!
While most of the signs above are capable of being placed outdoors, they can of course be placed indoors. Indoor digital signs are growing in popularity because they are faster, easier, and less expensive in the long run than constantly swapping out printed POP and communication. With the ability to swap the sign out any time of day, you can change your signs more frequently. Consider using your new sign as a digital directory, digital menu board, timed announcement board, safety reminders, training and instructions, marketing and promotions, and more!
Reach out to the team at Mega LED Technology today to begin designing your new LED sign!
See what MEGA Sign Customers are saying about their product!
GREG EDWARDS (Farmers Insurance, Pennsylvania)
“We recently purchased a MEGA sign and I couldn’t be more happy. It arrived quickly and the installation was quick and easy. Programming the sign was even easier, especially after contacting MEGA’s technical support.”
SYLVIA SMITH (Director of Marketing, Iowa)
“We’ve loved working with MEGA. Both their product and support have been top-notch. The product is everything we hoped for and more: bright, eye-catching and perfect for our business. They have helped us every step of the way too. Best of all, it’s increasing our business!”
ROGER SIMMONS (Sun-glass Shop – California)
“I love the LED sign we put up outside our store. It’s bright, represents our brand perfectly, and catches everyone’s attention. We have already had many compliments about how good the sign looks. Our business has seen a significant increase in foot traffic as a result which has impacted the bottom line in a big way. “
Get Noticed, Get Business, Boost Sales
Times are changing, which means sometimes traditional marketing methods aren’t going to cut it for your business anymore. Your customers are bombarded daily with messages from competitors, and MEGA’s Digital signs are exactly what your business needs to stand out from the crowd. Why?
- Electronic Digital signs have been found to increase retail brand awareness by nearly 90% when compared to traditional signs
- Digital signs fulfill many roles-whether your goal is to attract new customers off the street or provide up-to-date, in-store product information
- LED Digital signs make retail spaces feel more modern and inviting
- Digital signs pay for themselves (and then some)
- Among retailers with freshly installed Digital signs, a vast majority of new customers consider those signs to be their main reason for visiting.
- The U.S. Small Business Association has endorsed programmable digital business signs content as the most profitable form of paid advertising in terms of return on investment.
Digital signs are one of the most effective marketing tools available to retailers-better than print, better than TV, better than social media.
And they aren’t going away anytime soon.
How Modern Is Your Marketing Medium?
It doesn’t matter if your store or product is the best out there if potential customers don’t know it.
Luckily, you don’t have to wait and hope your newspaper ads or in-store displays are striking gold. Digital signs are how savvy retailers go straight to the source of new visitors and sales.
About MEGA LED
Mega LED Technology is a leading manufacturer of Digital signs. From our humble beginnings in 2006, our company has expanded leaps and bounds by staying committed to our goal: to provide the highest quality products at the most competitive prices while delivering unrivaled customer service and support.
Our product development department constantly strives to push LED technology forward, our sales department will help you make an educated decision based on your needs, and our technical support team will provide you with the best service for the lifetime of your product.
Whether you’re looking for an entry level display or a digital billboard, we’ve got you covered.
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