Businesses across every industry require a variety of signs. From their logo sign to banners, flags, promotional posters, multi-purpose digital signs, and more. We’ve all experienced a sign so magnificent that it turns our heads or makes us stop and pause. From mixed mediums to illuminated letters to a living LED backlit sign—here’s how to make your signs memorable.
Begin With Branding
Even if you are a local start-up, hiring a brand team before you launch can make a world of difference. That being said, it’s never too late to brand your business, and it may be time for rebranding. Why? Because branding your business has never been more important.
We live in a day and age where your competition isn’t just local, but it’s statewide, nationwide, and maybe even global. Even if you are a local business, such as a restaurant or car dealership, many of your prospect’s first experience with your brand will be digital. This might be Googling for businesses like yours, connecting with you through your targeted digital marketing campaigns, or driving by your LED backlit sign. So, from logo displays to LED backlit letters, every aspect of how your branding looks and feels must connect and engage.
Hire A Designer
Your branding team will have a designer who creates your primary logo, social media thumbnails, and other digital logo variations. Beyond that, ask if their design team can also design your other start-up signage. Keep in mind, however, our software is so easy to use, that owners themselves are able to get started in creating content for their LED backlit signs and letters. This may include:
- Brick and mortar logo signs
- Backlit LED signs
- Grand opening banners
- Digital sign design
- Social media ads
- Email marketing templates
- Interior signage
- And more
Not to worry if they don’t offer more design services, as you can provide the designer you hire with the branding specs—font, hex color codes, and detailed profiles of your targeted demographics. If the sign is digital, employing the skills of a tenured digital designer to ensure size, scale, and that you are taking full advantage of video and motion graphics could be the way to go.
LED backlit signs and letters are an investment, so before you get too far check to see what your local sign ordinances are for your local area or if any sign restrictions are required for your lease. For example, strip mall businesses may be required to have matching signage and may be limited to the size or type of signs they can place in their window. Also, many cities require permits for LED backlit signs and limit the use of banners to grand openings, anniversaries, and other short-term placement.
Multi-Medium Static Signs
We live in an increasingly digital day and age, but there is still a need for static signage. However, it’s time to think outside of the box. Even if it’s a logo sign, ensure it’s memorable. Consider the static signs you’ve seen that stand out. Whether interior or exterior, they often include any combination of:
- Mixed medium materials for your primary exterior or lobby signs to create texture and style. This might include glass, metal, wood, mirrors, leather, moss, and more.
- Layered signs that create depth and dimension. This could be as simple as die-cut lettering mounted an inch or more from the wall to look as if it’s floating in the air.
- Consider an LED backlit sign for function or design aesthetic. For example, if your building exterior is monochromatic steel and glass, make lettering and numbers stand out with white or colored LEDs.
Utilize Digital To Its Full Potential
Digital isn’t the right fit for every sign, but it can certainly be part of your signage mix. A few of the primary benefits of LED backlit signs are that they can be updated in real-time, can alternate a variety of promotions and messages, and can be viewed from several blocks away. Digital signs are custom-built in any square or rectangular shape, and to provide full function in your local weather.
When it comes to initial signage, consider a single sign or a two to three layer sign that you place at your roadway, entrance, or in your lobby. This could be any combination of an LED backlit sign that illuminates your logo to scrolling text signs, or signs with full HD capabilities to post images, video, and motion graphics.
LED backlit signs often have a primary purpose, but they can be multipurpose. Utilize your HD screens to promote your brand or products, but also to connect and engage. Text signs are ideal for communicating business hours, BOGOs, and promotions. Add last-minute updates in real-time, such as your holiday hours, current COVID protocols, and more.
Interior digital signs can be utilized as menus, directories, product unboxing videos, promotions, and for a variety of internal training and communication functions.
Don’t have a brick and mortar business? Consider renting out digital ad space.
Update Your Signage Often
Your primary logo sign, exterior sign, and backlit LED sign are likely to stay put long-term, but your promotional signage should be switched out every few months or so. Sooner, with digital signs.
Even if a sign design stands out, it will at some point stop turning heads as it becomes part of the consumer experience. For example, the digital sign series you posted for your spring menu may boost sales of featured items the first month or two—but then regulars will walk by the sign without seeing it. So, when sales slow it’s time for something new. If your signs are digital, you may be able to use the same sign series next year.
Ready To Upgrade Your Logo Sign To An LED Backlit Sign?
If you are branding your start-up, rebranding your existing business, or are simply ready to upgrade to a head-turning logo sign—we invite you to reach out to Mega LED Technology. We have countless signage solutions to choose from, including designing a new LED backlit sign for your logo or other static messaging. Let’s get started!
