10 Reasons To Upgrade To Hotel Signs
It doesn’t matter if you own or operate a luxury or budget hotel or motel, you require quality signage. Paper signs will always have their time and place, but digital signs provide you with the most versatility. Here are our top 10 reasons to upgrade to outdoor hotel and motel LED signs.
1. General Exterior Signage
You already have general exterior signs, but your new LED alternatives will be far brighter, increasing visibility by multiple blocks in each direction. We like stacked signs, such as having a logo sign on top with either a scrolling or full display underneath. The bottom hotel road sign can share your room rates, vacancies, membership and discount clubs, your primary amenities like Wi-Fi, TVs in each room, swimming pool, room service, and more.
2. Welcome Guests And Event Attendees
If your hotel is hosting a seminar or event use both your exterior and lobby signs to welcome event guests. Some of these guests will stay in your hotel too while some will only come for the event. Either way, you want to create a welcoming environment. The lobby and interior signs can include event-specific information such as what rooms the meetings are being held in, the event schedule, directions, event-only discounts and promotions, and more.
3. Hotel signs can be used as Digital Hotel Directories
If you operate a large hotel utilize your interior digital signs as a hotel directory. Be strategic in placement ensuring your signage supports the flow of guest movement, particularly upon arrival. This can include a full directory placed at the primary lobby letting guests know where to find amenities such as the pool, café, gym, spa, restaurants, business center, and more.
If your parking structure is large and unattended you may benefit from Hotel signs in the garage as well.
4. Highlight Hotel Amenities
While your directory will share where to go to find your hotel amenities utilize at least a few of your digital hotel signs to highlight your amenities. This should include photos of your restaurant’s best dishes, guests lounging in the sun at the pool, watching a game at the sports bar, and a video or slideshow tour of your gym or spa. If your hotel has a business center, group areas besides the lounge, or caters to coworking digital nomads, share images of these shared spaces too.
If you have a hotel app, you can walk guests through its benefits—such as how to use it to order room service or checkout. You can even post photos guests have shared to Facebook, Instagram, or Twitter. Alternate through multiple images and graphics, and feel free to include client testimonials of each amenity.
5. Feature Art
While engagement and messaging are a top priority, you can also turn your signs into digital art displays. What makes this fun is that you can feature different art at different times of the day. This is also the perfect way to utilize signs when they are not in use. For example, signs you use in spots for meetings and special events can feature art when the event is over or when you don’t have any events in the hotel. Or offer these signs as places to post event-specific art displays.
6. Hotel Signs can display local News And Fun Facts
Many of your guests are traveling from out of the area so be sure to share helpful information on your signs. This could be the weather, time, local news, local events, area fun facts, tourist locations, nearby restaurants, what’s in walking distance, some of the best restaurants in town, and more. Your signs can also display emergency alerts, such as extreme weather alerts.
7. Essential Travel Information
People come and go from your hotel so provide them with essential travel information. This might include how to utilize public transportation, if your city has Uber or rideshares, and the nearest car rental location. Moreover, if there are weather delays at the airport you can remind travelers to check their flight before they checkout of the hotel. Having more drivers than flyers can be approached by sharing driving safety tips for the local season and weather conditions. If you are in a large city you could provide city safety tips. If your city has extreme heat, humidity, or cold (even if it’s your norm, it’s not everyone’s) you can share weather tips. This could include a reminder that the gift shop sells sunscreen, to drink lots of water in the humidity, and where they can go to buy winter weather essentials if they are not adequately prepared.
8. Menu And Service Pricing
Even if you have traditional menus consider adding or transitioning to digital wall menus. There are many benefits to digital menus. They are fast and easy for your customers to read. It is easy and free to update the menu and pricing. The menu can include mouthwatering photos of your best sellers for each time of day. It can answer frequently asked questions regarding dietary meal substitutions and popular upsells. It can highlight sales and promotions. Think beyond your café, bar, or restaurant to utilizing digital signage for your spa, gift shop, and other service areas.
9. Hotel signs are great for Advertisements
Your exterior and lobby signs can also be used to advertise hotel sales and promotions. This might be your nation or worldwide loyalty and rewards programs, hotel packages, spa specials, rates for renting your meeting rooms, and reminders that you host weddings and special events. You may also monetize your signs by posting strategic cross-promotions with nearby businesses or providing paid ad spots for local retailers or community events.
10. Green And Cost-Effective Signage Solutions
You already have printed and electronic signage throughout your hotel. In addition to having multiple signage solutions in one, your new signs are an energy-efficient option. Hotel signs last up to 11 years and utilize 80 percent less energy than traditional fluorescent and incandescent signs. Unlike paper signs that are costly to print and replace, you can change your signage with easy and intuitive software—meaning you can update the frequency of sign changes.
Don’t forget that your new hotel signs can be ordered in custom sizes, from small to extra-large. Reach out to Mega LED Technology today to learn more!
3 LED Products, Unlimited Possibilities
Communicate to your prospects and customers as they walk by with VERSA™ – our low cost scrolling LED window sign that is easy to work with.
Turn passerby’s into customers with PREMIER™ – an outdoor LED sign perfectly crafted to make your business stand out, get noticed, and be seen.
LED Signs Built Specifically for Hotel Use
All of our Hotel signs are built with high quality components and attention to detail. Passerby and customers are going to love the stunning LED display for years to come.
The Fastest Way To A Full House
More than any other industry, hotels thrive when they’re packed with occupants. You’ve covered your bases with online listings and word-of-mouth, but what’s the absolute best way to snag new customers right off the street?
Hotel signs. And here’s why:
- Hotel signs provide the highest visibility for your message-they’re brighter, easier on the eyes and visible from longer distances than regular signboards;
- Over time, your needs change and so will your Hotel signs. They’re completely programmable, meaning you can seamlessly switch between daily room specials or advertise your new-and-improved breakfast buffet;
- High-quality digital displays go above and beyond the capabilities of traditional signs-wow your customers with full-color views of your pool, dining facilities or immaculate rooms and let your hotel speak for itself;
MEGA’s LEDs are one of the best tools at your disposal for booking yourself solid.
Show Your Guests Exactly What They Want
Imagine you’ve been on the road all day, and it’s time to hit the hay. What’s going to grab your attention more:
A dingy old sign advertising clean rooms and free breakfast in block letters, or a stunning LED sign slide show of a spotless bed and a piping hot stack of pancakes?
And that’s exactly what your future guests are going to think when they see your Hotel Sign.
About MEGA LED
Mega LED Technology is a leading manufacturer of Hotel signs. From our humble beginnings in 2006, our company has expanded leaps and bounds by staying committed to our goal: to provide the highest quality products at the most competitive prices while delivering unrivaled customer service and support.
Our product development department constantly strives to push LED technology forward, our sales department will help you make an educated decision based on your needs, and our technical support team will provide you with the best service for the lifetime of your product. Whether you’re looking for an entry changeable letter sign or a state of the art Digital Hotel Sign, we’ve got you covered.
See what our valued customers are saying!
JOHN LEHNE (Facilities Director, Ronald Reagan Presidential Library)
“We are very happy with our Mega LED display! Since it was installed we have found it to be a very effective tool in communicating our programs and upcoming special events. The sign is meeting our needs."
GREG EDWARDS (Farmers Insurance, Pennsylvania)
"We recently purchased a MEGA sign and I couldn't be more happy. It arrived quickly and the installation was quick and easy. Programming the sign was even easier, especially after contacting MEGA's technical support."
SYLVIA SMITH (Director of Marketing, Iowa)
"We've loved working with MEGA. Both their product and support have been top-notch. The product is everything we hoped for and more: bright, eye-catching and perfect for our business. They helped us every step of the way too. Best of all, it's increasing our ROI"
ROGER SIMMONS (Sun-glass Shop - California)
"I love the Digital sign we put up outside our store. It's bright, represents our brand perfectly, and catches everyone's attention. We have already had many compliments about how good the sign looks. Our business has seen a significant increase in foot traffic as a result which has impacted our bottom line. "