Gas Station LED Signs
Do you own or operate a gas station? We make Gas Station LED Signs that are perfectly crafted to get your gas station the attention it deserves. Stand out, get noticed, and be seen with MEGA.
11 Frequently asked questions about Gas Station Signs
Gas station signs can be the difference in making or breaking a small business gas station. There are cities in America where we see street corners with a gas station on each side. The competition is fierce, so finding ingenious clever ways to stand out among your competition is imperative if you want to survive. With razor thin profit margins as it is, how do you, as a gas station owner attract potential customers over to your side of the street? The answer? Gas station signs.
Gas Station Signs have become very robust. Long gone are the days with sign changers that have to manually change the pricing, and posters by hand. POS (point of sale) capabilities allow operators update in-store pricing instantly, and if you’re still doing it this way, your business isn’t pulling as much profit as it could. Here are some ways Gas station signs can help your small business.
Not only do Gas Station signs attract customers to buy gasoline, but they can encourage your customers to purchase other items, from your convenience store. With razor thin margins on gas, its important to have a secondary source of income within your gas station. Candy bars, sodas, and other provisional equipment that has become the mainstay in just about every gas station in America is a great way to boost your monthly profits. What better way to highlight your deals and promo’s than with a large, bright, and obvious Gas Station Sign.
Traditional paper or plastic signs can get your message across during the day, sure, but what about at night? Flashing Gas Station Signs can really give you a leg up on the competition and cause motorists who drive at night to want to pull into your friendly, well-lit gas station instead of hitting those designated dimmer rest areas. Invest in your business with a gas station sign.
Previous gas station signs can limit you to a single display, with the new advanced price display you can create multi-purpose signs that alternate between prices, images and messages.
Versatile signage can be an advantage to the gas station owner if there is not enough space and does not have room for traditional marketing. Now you can place a sign anywhere outside the gas station for marketing, gas price sign, promotions, community engagement, or even sharing videos. Moreover, this can include placing gas price signs and advertisements in strategic off-site locations to let drivers know how far away your gas station is, and the prices that it offers.
Gas station owners can invest a significant amount of labor hours swapping gas station prices, which sometimes change a few during the course of a day. Gas price signs have eliminated the need to change the signs manually with a new sign that can be updated electronically from indoors or automatically set with a computer. The gas station LED signs made by MEGA are also waterproof, and vandal proof, and will last for over 10 years!
Owners and operators have the option to use gas price signs in a variety of sizes, and features, including small scrolling LED’s that can be placed in a gas station and cash register to engagement clients while pumping the gas or in payment line. They can also include fun historical facts such as how to car ideas, seasonal driving tips, sales promotions, weather, time, and date.
The top priority for gas station owners is filling up the tank, but some customers will pop in a gas station to grab drinks and snacks. These add-ons are also a central part of the revenue stream. Gas station signs can alert customers to what is on sale, what is inside, and what is around them. Imagine driving from Los Angeles, to Las Vegas, and hearing about special coupons for buffets or shows. This in itself can cause people to stop into your business to ask around, picking up a cold refreshing beverage for the family while they’re at it.
Multi-color gas price signs can be placed anywhere. Place a large scrolling sign outside your gas station on top of traditional promotional signs below. The first sign can be the station’s logo, then the second is gas price sign, and the bottom signage can be custom scrolling messages such as the quote of the day or Happy Holidays.
Operators should place medium-sized scrolling signs in gas station windows, highlighting the day’s sales or informing customers of Lottery tickets, deals on sodas, or a combination thereof.
Just make sure you’re putting in the right information. Not too many people would like to work for 17$ a month!
Whether a gas station is locally owned or nationwide, it must stand out. Adding outdoor digital signage can inform your consumers on special sales, pricing, promotions, and other areas that will interested them. Wisconsin based Kwik Trip, has dominated the north-west American market. According to StoreBrands.com people prefer Kwik Trip as it dominates in the four categories that makes gas stations preferable. Cleanliness, outdoor lighting, restrooms, and overall experience.
Gas station signs and advertising display are elements of gas station branding, so the customer service team is professional and friendly, and the gas station should be clean.
Gas station owners can find ways to monetize gas price signs, and LED billboards signs to come up with a lucrative revenue stream. Owners can also sell advertising spots for nearby businesses, hotels, and restaurants. It could be promotions and sales or even directly on getting there, which much helpful if you have an off-ramp station with many long-distance drivers.
Gas Station signs tend to have more signage than the surrounding businesses, in order to advertise their multiple streams of income. Gas Station signs must also be able to operate both during the day and at night. Therefore, the operating cost of using traditional signs, or having a manual sign changer can be higher than normal. Whereas changing to LED signage, and changing your sign can be done, with only one staff member, thereby significantly dropping costs, making the gas station much more energy-efficient.
Loyalty rewards programs have been implemented by many businesses from grocery stores, to Gas stations, to Buffets. Gas station signs can also highlight deals and opportunities to get some extra customers through your door. Offer a 2 for 1 special on hot dogs, or free drinks with an email subscription. These emails can then be used to send additional coupons and deals to your clientele base long after your customer has entered your business. This can help achieve brand recognition, and customers that had no intention of visiting your Gas Station, can associate it as their favorite gas station. After all, as a small business owner that is your #1 goal!
For more information on how you can obtain an Gas Station Sign, or additional helpful tips and tricks, reach out to one of our knowledgeable representatives!
See what MEGA Sign Customers are saying about their product!
GREG EDWARDS (Farmers Insurance, Pennsylvania)
“We recently purchased a MEGA sign and I couldn’t be more happy. It arrived quickly and the installation was quick and easy. Programming the sign was even easier, especially after contacting MEGA’s technical support.”
SYLVIA SMITH (Director of Marketing, Iowa)
“We’ve loved working with MEGA. Both their product and support have been top-notch. The product is everything we hoped for and more: bright, eye-catching and perfect for our business. They have helped us every step of the way too. Best of all, it’s increasing our business!”
ROGER SIMMONS (Sun-glass Shop – California)
“I love the LED sign we put up outside our store. It’s bright, represents our brand perfectly, and catches everyone’s attention. We have already had many compliments about how good the sign looks. Our business has seen a significant increase in foot traffic as a result which has impacted the bottom line in a big way. “
3 LED Products, Unlimited Possibilities
Communicate to your prospects and customers as they walk by with VERSA™ – our low cost scrolling LED window sign that is easy to work with.
Turn passerby’s into customers with PREMIER™ – an outdoor LED sign perfectly crafted to make your business stand out, get noticed, and be seen.
10 Reasons To Upgrade To Gas Station LED Signs
Your gas station requires a variety of signs for your exterior, windows, and interior. With so many signage needs to consider, upgrading to LED gas station signs is the way to go. The plethora of benefits range from lower overhead cost, to minimal maintenance, and less time changing your signs manually. Here are 10 reasons why you will benefit when you upgrade from your current fluorescent and incandescent signage
1. Stand Out In The Night’s Sky
It doesn’t matter the time of day, your signage must be bright, but this is even more important at night. You already have a logo with vibrant colors, but the color quality and brightness of your new LED sign will be visible from the highway or at least several blocks further than your current signage. At the very least, order new signs for both your logo and pricing. While you’re at it, order LED signs to ensure that your pricing is visible from all four directions.
2. Update Pricing With Ease
You invest a significant amount of labor hours swapping out your gas station prices, which sometimes changes twice per day. Eliminate the hassle of changing your signs manually with a new sign that’s pricing can be updated electronically from indoors with easy and intuitive software. Not to worry as your new electric signs are weatherproof and will hold up in cold, rain, snow, and even ice. So as mentioned above, you can have more than one or two pricing signs.
3. Create Multi-Purpose Signage
Your current electric signs are great, but they limit you to a singular display. With your new digital alternatives, you can create multi-purpose signs that alternate between a variety of images and messages. This is exciting news as a gas station owner as space is tight and you typically don’t have room for traditional marketing POP. Now you can place a sign anywhere inside or outside of your gas station for marketing, promotions, sharing videos, community engagement, and more. This includes placing signs in strategic off-site locations, like at an off-ramp to let drivers know how far away your gas station is.
4. At Pump Engagement
Your new gas station signs can be ordered in a variety of sizes including miniature signs that you can place at the gas station or cash register to engage clients while they pump their gas or wait in line to pay. The sky is the limit here but post relevant information such as local fun facts, how to get back on the highway, seasonal driving tips, sales, promotions, weather, time, date, and more.
5. Up-sell and Cross-Sell
Filling up the tank is the top priority but many of your customers will pop in the gas station to grab drinks and snacks. These add-ons are a large part of your revenue stream. Alert customers to what’s inside and what is on sale with your window and exterior signage. Your cashier must still pursue up-sells, but your signs alone can increase sales by up to 30%. This includes other on-site services such as car wash, automotive services, vacuum cleaners, and more.
6. Scrolling Signage
Your new tri-color or multi-color Gas Station LED Signs can be placed everywhere. Place a large scrolling sign outside as stacked signage. The top sign can be your logo, the second sign can share pricing, and the bottom sign can be a custom scrolling message—like Happy Holidays or a quote of the day. Place medium-sized scrolling signs in your gas station window to highlight sales of the day or to remind customers that you sell Lottery tickets. Wall space is limited in your gas station but consider placing a scrolling sign up high above your merchandise racks for further sales, promotion, and engagement. Teach your team to change and update your signs any time of day with easy and intuitive software.
7. Highlight Your Loyalty And Rewards Program
Whether it’s your at pump sign, window signs, or interior gas station signs—be sure to share your loyalty and rewards programs. This could be the credit card company or gas-station credit card you are advertising or your proprietary points-based loyalty and reward program. Be sure to highlight the benefits such as low interest rates or the savings to look forward to once enough points are earned.
8. Local Advertisements
Look for ways to monetize your sign and create a lucrative new revenue stream. This might include a cross-promotion to let customers know that they can get $5 off their car wash with a same-day gas station receipt. You can all so sell advertising spots for nearby restaurants, hotels, and businesses. This could be their sales and promotions or directions of how to get there, which is helpful if you are an off-ramp station with a lot of long-distance drivers. In addition to nearby businesses, you could sell ad spots or gift ad spots for local community events, non-profits, and schools.
9. Decrease Energy Costs
Not only do you have more signs than the average business, but your gas station signs must be operational 24 hours a day. This means that your operating costs are high, but they will drop significantly when you switch from incandescent and fluorescent to LED signs, which are 80% more energy efficient. This means you may want to add more than one new sign! Also, your new sign will last up to 11 years before it needs to be replaced.
10. Brand Your Gas Station
Whether you are a locally owned gas station or a nationwide chain you want your gas station to be standout. Adding a vibrant new LED sign will immediately polish your signage, making you look more professional. Combine that with quality graphic designs and engaging imagery and you can make pumping gas at your station a memorable experience. Your signage is just one element of your branding so make sure your customer service team is friendly and professional and your gas station is sparkling clean.
Ready to add a new LED sign to your gas station? Reach out to Mega LED Technology today to discuss your custom signage!
It's Time For High Octane Advertising with a Gas Station LED Sign
People don’t just stop into gas stations to refuel their cars anymore. Your convenience store is also an important revenue source, and keeping your potential customers abreast of your latest deals and specials can mean the difference between dominating and losing out to your competitors, even to the guy just across the street! LED signs are perfect for the job because:
- Nearly 90% of companies reported that LED signs were essential to increasing their brand’s awareness-great news for businesses in crowded markets like gas stations;
- Gas Station LED Signs make up-selling and cross-selling much more efficient, to the tune of a 30% increase in sales volume
- An LED sign easily pays for itself several times over-it’s more effective than social media, and even cheaper per view
- And even more importantly, businesses with brand new LED displays report that those signs were the biggest reason for new customer acquisitions.
Gas Station LED signs punch way above their weight class in terms of reach and visibility, and that’s why so many gas stations now trust MEGA to bump up their sales.
Let The Air Out Of Your Competitors With A MEGA LED
How will your customers know you have the best deals in town if you don’t tell them? And how can you tell them if they can’t see your message? That’s where Gas Station LED Signs come in-whether that’s for the cheapest gas or the best made-to-order subs while you fill up. Pump your business full of new life with a state of the art Gas Station LED sign
About MEGA LED
Mega LED Technology is a leading manufacturer of programmable LED signs. From our humble beginnings in 2006, our company has expanded leaps and bounds by staying committed to our goal: to provide the highest quality products at the most competitive prices while delivering unrivaled customer service and support.
Our product development department constantly strives to push LED technology forward, our sales department will help you make an educated decision based on your needs, and our technical support team will provide you with the best service for the lifetime of your product. Whether you’re looking for an entry level display or a digital billboard, we’ve got you covered.
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