Gas Station signs are informative, illuminated, and provide branding
The benefits of Gas Station Signs
- Upselling food and beverage products
- Fuel prices
- Loyalty rewards programs
- Interactive carwash upsells
- Social media integration
- Public mood indicator
- Real time price comparisons
- Safety Alerts
What are Gas Station LED signs?
Gas station LED signs are like the modern-day beacons for drivers on the hunt for fuel. They’re those bright, glowing signs you see perched above gas stations, showing off the current fuel prices in big, bold numbers that you can spot from a mile away. They’re more than just eye candy; they’re practical, helping drivers decide where to stop and fill up the tank.
What are the benefits of Gas Station LED signs?
Now onto the cool stuff they bring to the gas station scene. First off, they’re super easy to update. Gone are the days when someone had to climb up a ladder to change the prices manually. With LED signs, it’s a breeze to update the prices with just a few clicks. This is great for both the gas station owners and the customers because it ensures that the prices displayed are always current.
Next up, they’re bright and clear, making it easy for drivers to spot the gas station from afar, especially in the dark or during bad weather. It’s like the gas station is saying, “Hey there! Need some gas? We’re right here!” This visibility can help draw in more customers, which is great for business.
Gas Station LED signs statistics
One study found that businesses saw about a 15% to 150% increase in business just by switching to an LED sign. That’s a pretty wide range, but even on the low end, that’s a nice bump in business. Also, Gas Station LED signs are known to have a way lower cost per impression compared to other forms of advertising. We’re talking cents on the dollar, which is sweet savings for the gas station owners.
In a nutshell, gas station LED signs are like the flashy, convenient helpers for both drivers in need of fuel and gas station owners in need of customers. They light the way, keep everyone updated on the latest prices, and can give the gas station’s business a nice little boost. Plus, they save folks from the chore of manually updating those prices, making them a win-win in the grand scheme of gas station life!
3 LED Products, Unlimited Possibilities
Communicate to your prospects and customers as they walk by with VERSA™ – our low cost scrolling LED window sign that is easy to work with.
Turn passerby’s into customers with PREMIER™ – an outdoor LED sign perfectly crafted to make your business stand out, get noticed, and be seen.
10 Reasons To Upgrade To Gas Station LED Signs
Your gas station requires a variety of signs for your exterior, windows, and interior. With so many signage needs to consider, upgrading to LED gas station signs is the way to go. The plethora of benefits range from lower overhead cost, to minimal maintenance, and less time changing your signs manually. Here are 10 reasons why you will benefit when you upgrade from your current fluorescent and incandescent signage
1. Stand Out In The Night’s Sky
It doesn’t matter the time of day, your signage must be bright, but this is even more important at night. You already have a logo with vibrant colors, but the color quality and brightness of your new LED sign will be visible from the highway or at least several blocks further than your current signage. At the very least, order new signs for both your logo and pricing. While you’re at it, order gas price LED signs to ensure that your pricing is visible from all four directions.
2. Update Pricing With Ease
You invest a significant amount of labor hours swapping out your gas station prices, which sometimes changes twice per day. Eliminate the hassle of changing your signs manually with a new LED lighted gas sign! With easy and intuitive software, gas prices can be updated electronically from indoors. Not to worry as your new electric signs are weatherproof and will hold up in cold, rain, snow, and even ice. So as mentioned above, you can have more than one or two pricing signs.
3. Create Multi-Purpose Signage
Your current electric signs are great, but they limit you to a singular display. With your new digital alternatives, you can create multi-purpose signs that alternate between a variety of images and messages. This is exciting news as a gas station owner as space is tight and you typically don’t have room for traditional marketing POP. Now you can place a lighted gas sign anywhere inside or outside of your gas station for marketing, promotions, sharing videos, community engagement, and more. This includes placing signs in strategic off-site locations, like at an off-ramp to let drivers know how far away your gas station is.
4. At Pump Engagement
Your new LED gas station signs can be ordered in a variety of sizes, including miniature signs that you can place at the cash register while customers wait in line to pay. You can also use them as gas pump display signs to engage clients while they pump their gas. The sky is the limit here, but be sure to post relevant information. For gas pump displays, share local fun facts, how to get back on the highway, seasonal driving tips, sales, promotions, weather, time, date, and more.
5. Up-sell and Cross-Sell
Filling up the tank is the top priority but many of your customers will pop in the gas station to grab drinks and snacks. These add-ons are a large part of your revenue stream. Alert customers to what’s inside and what is on sale with your window and exterior signage. Your cashier must still pursue up-sells, but your gas station LED signs alone can increase sales by up to 30%. This includes other on-site services such as car wash, automotive services, vacuum cleaners, and more.
6. Scrolling Signage
Your new tri-color or multi-color Gas Station LED Signs can be placed everywhere. Place a large scrolling sign outside as stacked signage. The top sign can be your logo, the second sign can share pricing, and the bottom sign can be a custom scrolling message—like Happy Holidays or a quote of the day. Place medium-sized scrolling signs in your gas station window to highlight sales of the day or to remind customers that you sell Lottery tickets. Wall space is limited in your gas station but consider placing a scrolling sign up high above your merchandise racks for further sales, promotion, and engagement. Teach your team to change and update your LED gas station signs any time of day with easy and intuitive software.
7. Highlight Your Loyalty And Rewards Program
Whether it’s your at pump sign, window signs, or interior gas station signs—be sure to share your loyalty and rewards programs. This could be the credit card company or gas-station credit card you are advertising or your proprietary points-based loyalty and reward program. Be sure to highlight the benefits such as low interest rates or the savings to look forward to once enough points are earned.
8. Local Advertisements
Look for ways to monetize your sign and create a lucrative new revenue stream. This might include a cross-promotion to let customers know that they can get $5 off their car wash with a same-day gas station receipt. You can all so sell advertising spots for nearby restaurants, hotels, and businesses. This could be their sales and promotions or directions of how to get there, which is helpful if you are an off-ramp station with a lot of long-distance drivers. In addition to nearby businesses, you could sell ad spots or gift ad spots for local community events, non-profits, and schools.
9. Decrease Energy Costs
Not only do you have more signs than the average business, but your gas station LED signs must be operational 24 hours a day. This means that your operating costs are high, but they will drop significantly when you switch from incandescent and fluorescent to LED signs, which are 80% more energy efficient. This means you may want to add more than one new sign! Also, your new sign will last up to 11 years before it needs to be replaced.
10. Brand Your Gas Station
Whether you are a locally owned gas station or a nationwide chain you want your gas station to be standout. Adding a vibrant new LED sign will immediately polish your signage, making you look more professional. Combine that with quality graphic designs and engaging imagery and you can make pumping gas at your station a memorable experience. Your gas price LED signs are just one element of your branding so make sure your customer service team is friendly and professional and your gas station is sparkling clean.
Ready to add a new LED sign to your gas station? Reach out to Mega LED Technology today to discuss your custom signage!
It's Time For High Octane Advertising with a Gas Station LED Sign
People don’t just stop into gas stations to refuel their cars anymore. Your convenience store is also an important revenue source, and keeping your potential customers abreast of your latest deals and specials can mean the difference between dominating and losing out to your competitors, even to the guy just across the street! LED signs are perfect for the job because:
- Nearly 90% of companies reported that LED signs were essential to increasing their brand’s awareness-great news for businesses in crowded markets like gas stations;
- Gas Station LED Signs make up-selling and cross-selling much more efficient, to the tune of a 30% increase in sales volume
- An LED sign easily pays for itself several times over-it’s more effective than social media, and even cheaper per view
- And even more importantly, businesses with brand new LED displays report that those signs were the biggest reason for new customer acquisitions.
Gas Station LED signs punch way above their weight class in terms of reach and visibility, and that’s why so many gas stations now trust MEGA to bump up their sales.
Let The Air Out Of Your Competitors With A MEGA LED
How will your customers know you have the best deals in town if you don’t tell them? And how can you tell them if they can’t see your message? That’s where Gas Station LED Signs come in-whether that’s for the cheapest gas or the best made-to-order subs while you fill up. Pump your business full of new life with a state of the art Gas Station LED sign
About MEGA LED
Mega LED Technology is a leading manufacturer of programmable LED signs. From our humble beginnings in 2006, our company has expanded leaps and bounds by staying committed to our goal: to provide the highest quality products at the most competitive prices while delivering unrivaled customer service and support.
Our product development department constantly strives to push LED technology forward, our sales department will help you make an educated decision based on your needs, and our technical support team will provide you with the best service for the lifetime of your product. Whether you’re looking for an entry level display or a digital billboard, we’ve got you covered.
See what our valued customers are saying!
JOHN LEHNE (Facilities Director, Ronald Reagan Presidential Library)
“We are very happy with our Mega LED display! Since it was installed we have found it to be a very effective tool in communicating our programs and upcoming special events. The sign is meeting our needs."
GREG EDWARDS (Farmers Insurance, Pennsylvania)
"We recently purchased a MEGA sign and I couldn't be more happy. It arrived quickly and the installation was quick and easy. Programming the sign was even easier, especially after contacting MEGA's technical support."
SYLVIA SMITH (Director of Marketing, Iowa)
"We've loved working with MEGA. Both their product and support have been top-notch. The product is everything we hoped for and more: bright, eye-catching and perfect for our business. They helped us every step of the way too. Best of all, it's increasing our ROI"
ROGER SIMMONS (Sun-glass Shop - California)
"I love the Digital sign we put up outside our store. It's bright, represents our brand perfectly, and catches everyone's attention. We have already had many compliments about how good the sign looks. Our business has seen a significant increase in traffic as a result which has impacted our sales".
LEN FOUST (The First Baptist Church of Baltimore)
"We the First Baptist Church of Baltimore thank you for your service and patience these past 2 half years. The church members, visitors, and friends are simply delighted with the signage by Mega LED. The installation of the sign has now inspired other churches nearby to consider an LED sign!"