Gas Station signs are informative, illuminated, and provide branding

Your gas station requires a variety of signs for your exterior, windows, and interior. With so many signage needs to consider, upgrading to LED gas station signs is the way to go. The plethora of benefits range from lower overhead cost, to minimal maintenance, and less time changing your signs manually. Here are 10 reasons why you will benefit when you upgrade from your current fluorescent and incandescent signage

It doesn’t matter the time of day, your signage must be bright, but this is even more important at night. You already have a logo with vibrant colors, but the color quality and brightness of your new LED sign will be visible from the highway or at least several blocks further than your current signage. At the very least, order new signs for both your logo and pricing. While you’re at it, order gas price LED signs to ensure that your pricing is visible from all four directions.

You invest a significant amount of labor hours swapping out your gas station prices, which sometimes changes twice per day. Eliminate the hassle of changing your signs manually with a new LED lighted gas sign! With easy and intuitive software, gas prices can be updated electronically from indoors. Not to worry as your new electric signs are weatherproof and will hold up in cold, rain, snow, and even ice. So as mentioned above, you can have more than one or two pricing signs.

Your current electric signs are great, but they limit you to a singular display. With your new digital alternatives, you can create multi-purpose signs that alternate between a variety of images and messages. This is exciting news as a gas station owner as space is tight and you typically don’t have room for traditional marketing POP. Now you can place a lighted gas sign anywhere inside or outside of your gas station for marketing, promotions, sharing videos, community engagement, and more. This includes placing signs in strategic off-site locations, like at an off-ramp to let drivers know how far away your gas station is.

Whether it’s your at pump sign, window signs, or interior gas station signs—be sure to share your loyalty and rewards programs. This could be the credit card company or gas-station credit card you are advertising or your proprietary points-based loyalty and reward program. Be sure to highlight the benefits such as low interest rates or the savings to look forward to once enough points are earned.

Look for ways to monetize your sign and create a lucrative new revenue stream. This might include a cross-promotion to let customers know that they can get $5 off their car wash with a same-day gas station receipt. You can all so sell advertising spots for nearby restaurants, hotels, and businesses. This could be their sales and promotions or directions of how to get there, which is helpful if you are an off-ramp station with a lot of long-distance drivers. In addition to nearby businesses, you could sell ad spots or gift ad spots for local community events, non-profits, and schools.

Not only do you have more signs than the average business, but your gas station LED signs must be operational 24 hours a day. This means that your operating costs are high, but they will drop significantly when you switch from incandescent and fluorescent to LED signs, which are 80% more energy efficient. This means you may want to add more than one new sign! Also, your new sign will last up to 11 years before it needs to be replaced.

Whether you are a locally owned gas station or a nationwide chain you want your gas station to be standout. Adding a vibrant new LED sign will immediately polish your signage, making you look more professional. Combine that with quality graphic designs and engaging imagery and you can make pumping gas at your station a memorable experience. Your gas price LED signs are just one element of your branding so make sure your customer service team is friendly and professional and your gas station is sparkling clean.

Ready to add a new LED sign to your gas station? Reach out to Mega LED Technology today to discuss your custom signage!