Do you run a car dealership? Car dealers across the country are switching to MEGA LED signs to attract the attention they deserve. Attract new customers with MEGA LED technology.
Signage is essential in every industry but in some industries, signs are more vital to sales and success. This is certainly true for car dealership signs, which is why you must consider upgrading to an LED option. You can change the content of your new digital signs any time you like. Here are a few of our top suggestions.
Even with strategically placed exterior signs letting those passing by know you are a dealership, customers may not understand all you have to offer. Consider a double or triple stacked sign. Your new digital logo sign will be brighter, more vibrant, and easier to see from many blocks away. Then stack one or two more signs beneath, that alternate between a variety of targeted messages. This could include information about sales, promotions, 0% interest or interest rates, that you sell both new and used cars, flat-rate lease pricing, service center deals, and more. This one signage change can rapidly increase your daily walk-ins.
Your new sign is far more versatile than posters and standard marketing POP in that you aren’t limited to a single image. Car dealers, both new and used, experience a decreased sales time every time they post a photo and details of one of the cards on their lot in a life-like LED sign. This could be the newest make and model, a sports car, family sedan, commercial vehicle, or a quality used car. Don’t just post the photo of the car, but the price, interest rate, year, make, model, features, and other essential information buyers want to know.
Your new LED car dealership signs can be ordered in custom sizes, including signs large enough to create a life-size vehicle display. You can order one oversized sign to place in a window or on an interior or exterior wall, or a series of smaller signs that can be used to create a life-size vehicle display. This digital option stands out from blocks away and is far more memorable than a standard poster. Cycle through multiple cars on your lot, or a specialty vehicle that really wows.
Even if you’ve trained your sales team to be down to earth and you don’t employ any of the standard car salesman tactics that often make buyers uncomfortable—buyers may still be intimidated walking into your dealership. One way to ease their anxiety is to utilize your signage to answer some of their questions. This might be placing smaller signs next to each vehicle running through the specs and most frequently asked questions about the featured vehicle. Yes, there is a paper sign in the window, but well-designed vehicle-specific signage is far more engaging and user-friendly.
Highlight a car from the inside out by displaying a vehicle explainer video. This might be a video provided by the automotive brand, or one you shoot in-house. If not a video, create an image slideshow. This can include a 360-degree view of the vehicle, the dashboard, the engine, trunk, designer tires and rims, if the seats move, smart features and functions, and more. Dedicate at least one slide to highlighting the vehicle’s best features.
Videos are an excellent way to engage customers, so use them to brand your dealership. This includes highlighting your staff, featuring your service center, and providing a virtual tour of your lot and showroom. Be sure to include a few photos of happy customers in their new car and share some of your positive online reviews or testimonials. For example, a photo of the 3 generations of a family who continue to purchase all their vehicles from your dealership. Yes, this same video can be used as part of your online marketing.
Billboards and off-site signage are a common way for car dealerships to expand their brand awareness, but why be limited to a static sign? Consider renting land to place a billboard or a signage spot on the side of a building in a strategic location to drive more targeted traffic. The advantage is that you can switch the sign out remotely from any location or alternate through a series of signs each day. For example, feature family cars in the morning while parents are driving their kids to school. Since the sign is yours it may be a more affordable way to post year-round or long-term advertisements.
Your new car dealership signs are an excellent way to reach every price-range of customer you serve. For example, you line the main roads with new and shiny vehicles—meaning some customers might not be aware that you sell used vehicles too. Or maybe you sell service vans and mid-sized commercial vehicles too. Or maybe you are a used car lot that caters to budget drivers, but sell a handful of luxury vehicles that customers might not be aware of. Use your new car dealership signs to highlight that you have something for everyone.
Utilize at least a sign or two to drive more traffic to your service center and automotive repair center. For example, you could highlight your fleet management services. Or share that you service non-dealer brand vehicles and share your current sales and promotions. Post seasonal car maintenance suggestions and how you can help. This is an excellent way to attract the attention of customers who haven’t purchased from you as well as increase the frequency of current service center customers.
A lot of dealers place pillar-style digital signs in strategic locations throughout their exterior lot and showroom. Maybe surrounding one of your luxury cars. These artful displays can feature creative graphics, text, or function more as a lighting display that attracts consumer attention. The sky is the limit here so be creative.
If your dealership is looking for a way to attract new clients we invite you to reach out to Mega LED Technology today to discuss your custom signage options!
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All of our car dealership LED signs are built with high quality components and attention to detail. Your car dealership is going to be attracting the attention it deserves for years to come.
Did you know that LED signs have been proven to be the most cost-effective form of advertising when it comes to attracting attention from passerby's?
It's true. In fact, the Small Business Administration states that LED signs can boost sales by up to 150% according to recent research.
Not only that, effective LED signage has been shown to reach up to 70% of the general public while greatly increasing brand awareness—to the tune of 86%.
Needless to say, when it comes to bottom-line business results, LED signs are a no brainer for car dealerships. LED signs are going to aid your efforts in attracting attention, building brand awareness, and ultimately wining new customers.
It's time to get a new, bright, easy-to-use LED sign working for your car dealership. Who wouldn't want to be advertising 24/7 to the thousands of potential prospects passing by their business everyday. A high quality LED sign will be an investment that will pay off for years to come.
Good news! We makes some of the highest quality signs in the industry at affordable prices. We also provide unrivaled customer support. You're going to love working with MEGA. Take a look around the site and sign up for a free quote. You'll be glad you did.
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