If you own or operate a business, you know how critical great signage is for advertising and marketing your brand. After all, 8 out of 10 consumers admit they stop by a business merely because they saw the sign!
From traditional neon to modern digital signs, there are a variety of signage types available, but two popular options stand out: LED signage for business and digital displays.
As the latest in commercial signage technology, LED (light-emitting diode) and digital signs provide businesses with an effective way to promote their products, services, and brand. Both offer a wide range of design options but have different installation requirements and maintenance needs. So which type of sign is right for your business?
In this short guide to LED signage for business and digital signs, we’ll explore the differences between the two: cost, design options, installation requirements, and maintenance needs. We’ll also compare their performance when it comes to visibility in varying weather conditions, the longevity of bulbs/LEDs, and energy efficiency.
What Are LEDs?
LEDs, or light-emitting diodes, are semiconductors devices that release visible light when an electric current passes through them. They comprise two parts: an LED chip and a package that houses the LED chip, including a lens to direct the light. For this reason, LED signage for business are highly energy-efficient and last longer than traditional incandescent bulbs.
LEDs have quickly become the replacement for the once-popular neon signs. They are more durable, use less energy, and can be programmed to display a variety of colors. And since they’re made from solid-state electronics, they don’t require any moving parts or additional components like transformers.
What Are Digital Signs?
Digital signage uses digital displays such as LCD or LED screens to display content. Digital signs are used in a variety of settings, including retail stores, stadiums, corporate offices, and more.
Digital signage allows businesses to customize their messaging quickly and easily — allowing them to update prices and promotional messages with just a few clicks of the mouse. Plus, digital signs can capture customer data, such as purchase history and preferences.
Are LED Signage for business and Digital Signs the Same?
Some digital signs use LED technology to display content, but the two technologies are not the same.
The primary difference comes down to where they are used. LED signs, due to their bright and dynamic nature, are most often used outdoors to attract attention from passing traffic.
Digital signs are better suited for indoor applications like retail stores, corporate offices, lobbies, or any other place that needs detailed content — like video playlists or scrolling text messages.
It all comes down to knowing which sign you need to boost your company’s effectiveness. In a study by the University of Cincinnati, 60% of business owners surveyed said that updating or enhancing their signage led to better sales.
LED and digital signs are both highly visible in all weather conditions, but LED signs may have an advantage over digital displays regarding clarity.
LED signage for businesses can be seen more clearly from a distance than LCD screens due to their intense brightness and bold colors. Digital signs, on the other hand, may lack visibility during the day or in light-colored environments.
Longevity of Bulbs/LEDs
LED bulbs last much longer than traditional incandescent bulbs — up to 50,000 hours or more. Digital displays are also extremely durable and can last for several years with minimal maintenance. However, each offers long-term benefits when it comes to the longevity of bulbs/LEDs.
LED signs use significantly less energy than traditional incandescent bulbs, allowing businesses to save on their monthly utility bills.
Digital displays are also extremely energy-efficient and consume much less electricity than LCD screens. This means businesses can save money on their energy bills while still taking advantage of the latest digital signage technology.
LED signs are typically more expensive than digital displays due to their higher initial cost. Additionally, LED signs require additional hardware and software components that can add to the overall price.
Digital signage, on the other hand, is generally more affordable and requires fewer hardware and software components. However, both can be seen as an investment, as they offer businesses the potential to attract more customers and increase their visibility.
LED Signage for business typically come with a limited range of design options compared to digital displays.
Digital signage offers businesses much more flexibility when it comes to customizing their messages — such as videos, scrolling text, interactive content, and more. This allows businesses to get creative with their digital signage and capture customer attention in a more engaging way.
LED Signage for business require additional components such as transformers, mounting kits, and wiring for installation.
Digital displays are typically easier to install because they don’t require any moving parts or additional components like transformers. And digital displays can be connected to a network and updated remotely — making them much more convenient than LED signs.
LED signs require regular maintenance due to their electrical components and moving parts. Digital displays don’t have any motors or moving parts, so they typically require less maintenance than LED signs. Additionally, digital signage can be updated remotely, reducing the need for manual maintenance.
Tips for Choosing Between Digital & LED Signage for business
So, which option should you choose for your business? While both LED and digital signs offer their own unique advantages, there are a few things to consider before making your decision:
1. What is Your Budget?
First, consider the cost you are willing to invest in your signage solution. LED signs are generally more expensive but offer a longer lifespan and more visibility from farther away. Digital displays may be a better option for businesses on a budget, as they usually cost less initially and require less maintenance over time.
2. Where Do You Need Signs?
Next, consider where you need your signs to be installed. As we’ve seen, LED signs are often best suited for large spaces or outdoor environments, while digital displays are perfect for indoor spaces and smaller areas. Knowing which type of sign is best suited for your specific needs can help you make the right decision.
3. What Is Your Marketing Goal?
Finally, consider what your marketing goals are with your signage solution — do you want to attract more customers or create an interactive experience? LED signs provide a higher level of visibility from farther away, while digital displays offer businesses more flexibility when it comes to customizing their messages.
By considering your business’s cost, location, and goals, you can make an informed decision about which type of sign is best for you. Whether it’s LED or digital signage, both offer businesses the potential to increase visibility and reach their marketing goals.
Choose The Best LED Signage for business with MEGA
Digital and LED Signage for businesses can bring businesses the visibility they need to succeed. And understanding which to choose can make all the difference. That’s why it’s important to work with an experienced signage provider who can help you choose the best signs for your business needs.
At MEGA, we offer a variety of LED Signage for business and digital signage solutions to help businesses make the most of their marketing efforts. Our team is here to provide guidance and advice on the best signage solutions for your business. Reach out to us today to learn more about how we can help you reach your goals. With the right signs, you can increase your visibility and expand your reach.
Start taking advantage of LED Signage for business and digital signage today and see its impact on your success!