Restaurant LED Signs

How LED Restaurant Signs Can Help Grow Your Business

As a restaurant owner you already know the power of POP (point of purchase) marketing to entice your customers to try new products. While paper marketing products will always have their time and place you can elevate your outcomes with a few strategically placed LED restaurant signs. While also cutting out that high overhead cost.

1. Easy Breezy Menu Updates

If you operate a fast-serve establishment or a café, restaurant, or bar with a posted menu board, you know the hassle of manually updating your menu options and pricing. By switching to an LED menu, you can adjust the pricing and text without delay. It’s also a way to share variable pricing, like the price of lobster on the menu today. Also, your new sign is easier to clean and maintain than slats, posters, or chalkboards.

2. Less Questions At The Register

In addition to sharing your menu items and prices, you can alternate informative photos, graphics, and text. For example, you could share that you have a vegetarian burger substitute, vegan menu options, low-calorie menu options, gluten-free bread, diabetic-friendly menu options, organic menu options, or share that your beef is free-range from a local farm. For best results, answer your customers most frequently asked questions. These tidbits can be just one of many messages your sign scrolls through.

3. Engage Your Customers

Whether they are standing in line or sitting at their table waiting for their food to come, you can utilize your signage to engage your customers. Don’t just choose a stationary sign or message but show a video or alternate through a variety of images or graphics. Think beyond your menu to highlighting the employee of the month, the customer of the month, the farm you partner with, local fun facts, reminding customers that you offer delivery, that they can order and pick up in your restaurant app, share quick recipes or culinary tips, and more. As a bonus, your signs give your customers something to focus on reducing perceived wait time.

4. Increase Ticket Average

Restaurants who add mouth-watering photos of their best-selling dishes and guide sellers in upsells such as extra cheese, popular side dishes, drink pairings, or dessert sees their ticket averages or orders per table increase an average of 15%f—sometimes much more! Yes, your waiter or cashier must continue to prioritize upsells, but your signage helps get the ball rolling.

5. Showcase Menu Specials

If you have a seasonal menu, daily specials, or a new drink or dish you can showcase it in your digital menu and signs. For example, if your coffee shop offers a candy cane mocha or hot chocolate during the Christmas season. Or maybe your bar offers a special game day cocktail. Share that your farm to table restaurant has seasonal menu options of a rare or specialty fruit or vegetable. Maybe you have special vegan, holiday, or themed menu items. You can highlight your weekend brunch menu, Friday fish fry, or other weekday-specific specials. The key is ensuring the photos are enticing, cheerful, and festive if applicable.

6. Change Your Menu For Time Of Day

Many restaurants have a distinct breakfast, lunch, and dinner menu—and with your new digital restaurant signs you can easily change this messaging by the time of day. This includes switching out the menu board or swapping out the photos and videos to show time-appropriate menu selections. Even if your restaurant serves the same menu all day long you can benefit from strategic message changes, like featuring coffee in the morning, sandwiches and salads for lunch, and cocktails in the evening. No need to remember when to swap out the timed menu selections, as you can preprogram the changes to occur automatically.

7. Consistent Branding

If you operate a local or national chain restaurant you can ensure consistent branding via your restaurant signs. No need to worry if all store managers swapped out their signage on time as you can do it for them remotely. And yes, you can still offer manual modifications for stores that have menu or marketing variations. In fact, it is easier to implement area-specific messaging with digital signs—all while ensuring that your branding is consistent across every city, state, district, or region.

8. Support Your Local Community

Since you can post a variety of images and video clips in one sign, consider mixing in messaging that celebrates or supports your local community. The sky is the limit here. You could post information about an upcoming event, highlight a non-profit you are passionate about, post the photo of the baseball team you sponsor, share photos of local attractions, and more. By sharing what you support you show that you are more than just a restaurant but a proud member of your community. And yes, you can highlight nationwide or global non-profits and partnerships too.

9. Highlight Promotions

In addition to your regularly priced items, your new sign ensures that your customers know about your current promotions. From your soup and salad lunch special to happy hour, buy-one-get-one-free day, promotions to boost gift certificate sales, and any kind of discount or promotion you are offering. Be sure to be proactive and list the start date of upcoming promotions with the goal of driving more customers in once it goes live.

10. Advertise Outside Of Your Restaurant Or Bar

Don’t just consider how to utilize your LED restaurant signs in your restaurant or window, but also look for places you can rent signage space for external advertising. This might be in the parking lot of your strip mall, in a high-traffic area of a nearby shopping center, or at a strategic location designed to drive more traffic to your restaurant. You may be surprised at just how many places in town you can rent out signage space. It’s like having your own mini billboard!

These are just a handful of ways you can utilize LED signs in your restaurant, but you’ll find more on your own. If you are in need of quality digital signs we invite you to reach out to Mega LED Technology today!