Content creation is time consuming and expensive, making it hard to constantly generate new and engaging material for your advertisements. Because of this, many businesses try to repurpose their content to keep it fresh.
Although you’ll eventually have to develop original content, reusing content is a great way of saving money and increasing your outreach to customers.
Here, we’ll show you how you can repurpose your content to fit LED signs. This will help you make the most of the material you have while still drawing in new customers to your business.
You can generate a lot of content over time. That’s why it’s important to catalog everything and make sure it’s easy to access when needed.
Cloud based storage systems are the best way to ensure that your content is safe and readily accessible from a wide range of devices.
Also make sure that all of your teams work closely together so that content does not get wasted. Marketing isn’t the only division that generates content, so you should have them work closely with sales and any other teams that might be producing material.
It’s also important that you keep any new team members in the loop. You want to minimize any duplicate content, and new managers may not know that you have produced content in the past that suits what they’re working on now.
Have regular meetings with anyone involved in marketing so that everyone is aware of the content that has been produced.
Many companies will try to ditch old content and continuously churn out new material. Although there are advantages to refreshing your brand’s image, you can make the most of your old content to save costs and ensure continuity.
Before directing content creators to produce new materials, make sure they have access to any recent advertising campaigns with a similar objective.
This serves two purposes. First, it will give them something to work off, ensuring that you continue to produce excellent content. Second, it will protect your brand’s continuity.
You don’t want customers to get confused when they see your LED sign. If it looks different than your website, they won’t form as strong of a memory of your business. By repurposing content for an LED sign, you can ensure that your brand’s image is consistent.
Now that advertising has become even more interconnected between physical and digital media, it’s important that you make the most of any content you have.
It’s simply not cost effective to produce unique content for every advertising channel. Repurpose website content to use on your LED signs, or take content used on signs and adapt it to social media.
If you’ve produced successful content in the past, you can use this to your advantage. Customers remember interesting signs, and you update your material in a way that triggers that memory while still feeling fresh.
For example, you can add a seasonal spin to a past promotion to make it look fresh. Your past content will be recognizable, but the new aesthetic and limited time offer keeps it from feeling stale.
Make sure that the sign looks new but still feels familiar. This protects your brand’s image while giving customers something that feels fresh.
Although you should make the most of the content you have, you should also know when content needs to be retired.
If you’ve used the same holiday themed promotion for the past four years, it might be time to produce new material that won’t bore customers.
At MEGA, we specialize in custom digital sign solutions that are tailored to your business’s needs. Whether you need a large roadside sign to draw in traffic or a small storefront display, we can find a solution that gets your business the attention it deserves.
Hey everyone I'm David, COO of MEGA. If you enjoyed this post enter your email below which will enable you to receive fresh content delivered straight to your email inbox.