Marketing has three basic principles that are applicable to any type of advertising tool one decides to employ. Despite these basic principles, there are other dos and don’ts one must follow especially when using LED sign displays as a means of attracting customers to your business establishment. Here are the three basic principles of marketing as well as more helpful tips in setting up a LED sign display for your business.
1. Know your audience. This first and most important rule is the one which is usually overlooked. Find out what motivates your customers to purchase as this will make LED sign messages easier to advertise. LED signs help announce specials and promotions and it is essential that you cater to the needs and wants of your consumers to make the most out of your LED sign display. Displaying the wrong information may not just hurt your business; it may drive away potential consumers too.
2. LED sign messages should be simple. Advertising with LED signs, whether for indoor or outdoor purposes, require you to make the message short and simple. LED signs have limited memory and space which is why it is a challenge to make LED sign messages that are not only brief and concise but should be attention-grabbing too.
3. Repeat LED sign messages often. A simple and short LED sign message is easier to repeat than long messages. Repetition helps audiences remember what you want to communicate. Simple LED sign messages may be composed of 3-4 messages along with text displays and graphics.
4. The location of your LED sign display is as crucial as the message you are trying to convey. Message boards should be installed at the right level so the target audience won’t suffer from strain when reading your message. Strategically place LED signs where people can often see them – these include locations like behind a sales counter, above a doorway, or at the end of a hallway.
While there are certainly more tips one can follow when investing in LED signs, these are the marketing basics one needs to first accomplish to make the most out of LED sign displays. Whether it’s indoor LED signs or outdoor LED signs you choose to invest in, you are guaranteed to have an increase in foot traffic and sales with LED sign displays.
Mega LED Technology is a leading USA manufacturer of programmable LED signs. From our humble beginnings in 2006, our company has expanded leaps and bounds by staying committed to our goal: to provide the highest quality products at the most competitive prices while delivering unrivaled customer service and support.