Pulling the trigger on your switch from traditional to LED signage is the easiest step, but what next? How do you utilize your new investment to its full potential?
Like most things in life, planning is the key.
You can do a whole lot with an LED sign, but what’s your main objective? You could:
…and so on and so forth. You’ll also need to consider which the exact content you’ll be using, which type of framing you’ll use, whether you want cloud-based or on-site data management, and even the physical location of your sign on your premises.
Your visuals have to be top-notch to stand out in a world where more and more businesses are adopting LED technology, but that doesn’t make your content any less important.
In fact, your customer’s experience interacting with your sign (and by extension, your business) is directly correlated to how useful and engaging your content is.
LED signs are awesome, but customers aren’t going to be wowed just because you have a sign. You need to make their experience relevant, engaging and meaningful.
What you say is up to you, but imagine what your customers would be interested in—messages built purely around the self-interest of your business won’t get you very far.
You’ve put some thought into your content strategy, now it’s time to think about where you want the data for your sign to be stored—on-site or in the cloud?
In days past, on-site storage was basically your only option. But with companies like MEGA offering seamless, secure cloud management options for LED sign owners, the cloud is quickly becoming THE way to manage your new digital signage.
Cloud software comes with the benefit of being cheaper than on-site storage, not to mention you’re able to effortlessly change your sign’s messaging from just about anywhere that has an internet connection. For most businesses, it just makes more sense to choose LED sign options that run from the cloud.
For an easy answer, just keep in mind that the more traffic you have, generally the better the location for a digital sign.
Also be aware of how long potential customers and viewers will have eyes on your sign—places like lobbies and waiting rooms will give you more of a captive audience than signs placed on the highway or in locations where your sign will be competing for attention.
There is no right or wrong place to put an LED sign, just know that your results will vary based on how many people see it, how long they see your sign, and what else they’re preoccupied with at the time.
When in doubt, keep your customers in mind. Pick a location and choose messaging that will grab them in the moment and give them true value in exchange for the brief seconds of attention they’ve given you.
By being memorable and useful to your customers, you can’t go wrong—and LED signs give you the perfect avenue to do so.
Mega LED Technology is a leading USA manufacturer of programmable LED signs. From our humble beginnings in 2006, our company has expanded leaps and bounds by staying committed to our goal: to provide the highest quality products at the most competitive prices while delivering unrivaled customer service and support.