Outdoor signs may seem like an advertising tool from the past. But an outdoor sign is still one of the most effective ways of reaching customers and building brand awareness, and research shows that your outdoor signs can be one of the biggest factors in a customer’s choice to interact with your business.
Your outdoor sign is one of the first ways that a potential customer will begin to form an impression of your business and the products that you offer. Your sign should clearly reflect what the customer’s experience will be once they enter the store. Don’t make it misleading or promise something that your store doesn’t deliver.
And it should always be clear, engaging, and well-designed. People believe that the quality of the sign reflects that of your products, and nearly half say that they have chosen not to enter a store because of an outdoor sign. Give them a reason to enter your store.
Also make sure that your sign is visible. There’s no point in investing in one, only to put it somewhere that customers can’t see. Make sure that the font is readable, and that any images are clear.
An outdoor sign can be an extremely effective tool for your business, drawing in people from the street with an attractive, clear message.
If you are not careful, however, an outdoor sign can hurt your business and drive away interested customers. Always make sure that words are spelled correctly on your sign, and make the design look professional. Customers believe the sign reflects the quality of your business. That’s why your signs should always be well crafted.
Even if you have an outdoor sign with a great message and excellent design, you should monitor it for wear and tear. Investing in a new sign may seem costly, but it will keep new customers coming into your business.
People may believe that an old sign reflects poorly on the financial health of your store or the quality of its products. Avoid this impression by keeping your sign in great shape.
It can be tempting to save money by opting not to buy an outdoor sign. If you are new to business, you may believe you can get by without one, or that they don’t make much of a difference to begin with.
Keep in mind, however, that over half of people say that the absence of a sign keeps them from entering a store. Saving money on a sign in the short term could end up costing you a lot down the road.
Around half of people say that they do not trust a business without a sign, finding it to be less reputable. Build customer trust from the moment they first see your store, and every time they come back. You’ll find that an outdoor sign was a worthy investment.
In a survey, 50% of people said that they were unable to find a business due to the absence of outdoor signs. You could be at risk of losing customers who are interested in your business and willing to spend money with you.
Invest in an attractive, clear, and well-designed outdoor sign that will help you draw in clients. If you make your sign unique, you can also begin to build brand awareness.
Customers have a lot to choose from. If your business doesn’t stand out immediately, they aren’t going to stop and give it a chance. Your outdoor sign is a great way of grabbing people’s attention and getting them to come into the store.
You won’t have their attention for long, however. That’s why it is important that your sign is always clear and direct. You should convey, as concisely as possible, what it is that you offer. This will inform potential customers without overwhelming them, and help them decide if they want to visit your business.
Outdoor signs have long been one of the most effective ways of drawing customer interest and keeping people coming to your store. They’ve been around so long for a reason.
Digital outdoor signs offer a modern update on a timeless advertising method. Invest in one for your business, and build your brand awareness and customer base. They are one of the cheapest and most effective ways you can reach customers, and should be found outside every business.
Hey everyone I'm David, COO of MEGA. If you enjoyed this post enter your email below which will enable you to receive fresh content delivered straight to your email inbox.