Many people are surprised to discover there’s not just one kind of LED sign, but picking the right church LED sign doesn’t have to be complicated. In fact, the process starts by answering a few questions:
While more expensive LED signs offer unparalleled clarity and viewing distance, that doesn’t make them the best choice for your church. Bigger and clearer isn’t always better.
If this process sounds confusing, don’t worry. Let’s take a look at each important factor to help you choose the best LED sign for your church.
Typically, churches make use of LED signs outside—in place of outdated readerboard signs—rather than indoor LED signs. While your church might have specific needs that require an indoor LED, picking the right sign greatly depends on where you’ll be placing it.
Outdoor LEDs are designed to deliver a message to potential visitors, while indoor signs target people after they’ve already made an investment of time and effort to enter your church.
Plus, outdoor LED signs are obviously better designed to withstand the elements. On the flip-side, indoor LEDs (due to space constraints) are often smaller and offer a higher resolution.
Viewing distance is the space between your LED sign and its intended audience, and is actually a lot more important than most people think.
You wouldn’t want to put a gigantic 72-inch TV in your bathroom, and you definitely don’t want to put a huge LED sign right up in the face of your congregation.
Likewise, we don’t want to skimp out and set up a tiny LED signboard on your premises when the intended audience is 300 feet away on the highway—no one will be able to see what you’re saying!
Traffic type simply means how folks are coming across your sign, typically by driving or walking.
Because our eyes just aren’t designed to register crisp high high definition LED signs while we’re zipping down the highway, splurging on such a display is wasted if your audience is traveling down the road at 65 mph.
The converse is also true—we can distinguish between high definition and low definition displays at slower speeds, such as when walking or driving down a residential street. In those cases, using a low-res LED will create an eyesore for your audience.
Different church LED signs display content differently, with higher-resolution signs able to handle rich, moving content like animations and videos much better than low resolution signs.
While many organizations can benefit from top-of-the-line LED signs, yours might not! In many other cases, a more affordable option is all you need to grab attention and help grow your congregation. LED signs are powerful advertising tools, no matter how much they cost.
A church on a crowded city street will likely need a smaller, higher resolution church sign than one near a fast-moving highway. With such a wide array of choices when it comes to church signs, you’ll be able to target foot traffic just a few feet away or motorists hundreds of feet away.
Odds are, MEGA manufactures an LED sign that perfectly fits your needs. Get in touch right now and find out just how powerful LED signs can be for promoting your church and growing your congregation.
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