A great school LED sign is the perfect way to get your message out and keep all of your students, faculty, parents and visitors up-to-date on the latest news and events. Key word: great LED signs. Not all school signs are created equal. There are six totally essential building blocks of an outstanding school LED […]
All schools and universities need rapid, efficient communication to run effectively. Old-school readerboard signs with changeable letters just aren’t practical anymore. For starters, traditional signboards limit the way you can deliver messages and how quickly you can deliver those messages. They’re also easy prey for vandals. And the real kicker is, well…students and parents usually […]
With countless businesses and organizations competing for attention, standing out is harder than ever—even for churches. Although you might not think your church needs advertising to get your message out there, the truth is that nearly any church—from tiny, rural parishes to colossal urban cathedrals—can reach a far bigger flock with better advertising and messaging. […]
LED signs make your business stand out, this much is true. But there are important considerations you need to make before you set up your own LED messageboard—decisions that can make or break your advertising efforts. Top-notch content. Rock-solid design and manufacturing. Fast, efficient customer support. These factors are all crucial, but there are a […]
The word imported triggers very different feelings depending on what exactly is being imported.
French wine? Sign me up.
Italian loafers? Yes please.
Egyptian cotton? Sure.
Chinese LED signs?
One of these things is not like the others.
That “Made in China” label is a red flag for most consumers. It seems like Chinese manufacturers are capable of screwing up everything from baby toys to computers.
LED signs are no different. Let’s take a look at some of the key issues you’ll face purchasing a sign manufactured in China.
The biggest critics and skeptics of LED signs are usually people who’ve never used one, never plan to, and aren’t very good at checking the facts.
Obviously I’m a little biased, too. I work for a sign manufacturer, after all; I encourage you to do your own research about LEDs and make your own decision.
But I want to take a look at 5 myths surrounded LED signs and try to set the record straight as objectively as possible. There’s a lot of misinformation going around, like…
Branding has been a marketing buzzword for a while now. Still, a lot of companies have the wrong idea about what branding is supposed to accomplish.
Branding does not mean coming up with snazzy logos, witty slogans and eye-popping packaging. Well, it can mean those things. But branding is much, much more than what you can see and hear.
When I say branding, what I’m really talking about is the entire image of your company, from top to bottom, exactly how your customers see you.
If your company was a person, we might call your brand your personality.
Right now your potential customers and visitors are wading through a sea of messages—holiday sales, seasonal greetings, winter weather advisories, calls for donations, food drives…you get the idea.
How do you stand out? And just as importantly, what message do you need to get across as the winter festivities reach a fever pitch?
No matter what your industry is, LED signs are the best solution to holiday advertising—and the rest of the year.
They’re the perfect combination of visibility, excitement and true 24/7/365 broadcasting. Let’s look at a few of their specific advantages when it comes to surviving this winter and beyond.
Let’s talk about cars for a second.
Used to be that every vehicle on the road came with two brake lights. Touch the brake pedal, the car stops, the brake lights flash red, and the guy behind you doesn’t run straight into your trunk.
As time went on, car manufacturers decided to add a third brake light on some models. The idea was that drivers were getting so used to seeing that pair of red lights, some people were just totally ignoring them.
And for a time, it worked. Accidents went back down, and it’s thought to be because of that strange, attention-grabbing third light.
Then, something unexpected happened—rear collisions began to climb again.
Opponents of LED signs are usually the same people who oppose just about everything else you can think of. Whatever their arguments are (and they have a thousand and one reasons why LED displays are a plague upon humanity), the core, underlying principle is annoyance.
We’ve all had that neighbor before. You know, the one who chases kids away from the end of his driveway for laughing too loud?
LED signs are annoying to some people because they’re new. That’s it. They aren’t the way things should be done, so they’ve got to go.
Let’s play devil’s advocate and pick out a few seemingly plausible arguments against LED signs: