Pulling the trigger on your switch from traditional to LED signage is the easiest step, but what next? How do you utilize your new investment to its full potential? Like most things in life, planning is the key. What Is Your Objective? You can do a whole lot with an LED sign, but what’s your […]
Church LED signs are big investments, and protecting that investment is crucial to see big results for years and years down the road. Read on to see how to properly clean and care for your LED sign, protecting it from the elements and whatever else life sends your way. Keeping Your Church LED Sign Looking […]
LED digital signs are currently experiencing an explosion in both innovation and growth. It’s been estimated that by the end of 2025, the market size will be almost $31.7 billion-dollars. This rapid expansion is fueled by retail, medical, and government organizations taking advantage of the vast array of benefits that digital offers over traditional signage […]
A great school LED sign is the perfect way to get your message out and keep all of your students, faculty, parents and visitors up-to-date on the latest news and events. Key word: great LED signs. Not all school signs are created equal. There are six totally essential building blocks of an outstanding school LED […]
All schools and universities need rapid, efficient communication to run effectively. Old-school readerboard signs with changeable letters just aren’t practical anymore. For starters, traditional signboards limit the way you can deliver messages and how quickly you can deliver those messages. They’re also easy prey for vandals. And the real kicker is, well…students and parents usually […]
With countless businesses and organizations competing for attention, standing out is harder than ever—even for churches. Although you might not think your church needs advertising to get your message out there, the truth is that nearly any church—from tiny, rural parishes to colossal urban cathedrals—can reach a far bigger flock with better advertising and messaging. […]
LED signs make your business stand out, this much is true. But there are important considerations you need to make before you set up your own LED messageboard—decisions that can make or break your advertising efforts. Top-notch content. Rock-solid design and manufacturing. Fast, efficient customer support. These factors are all crucial, but there are a […]
The word imported triggers very different feelings depending on what exactly is being imported.
French wine? Sign me up.
Italian loafers? Yes please.
Egyptian cotton? Sure.
Chinese LED signs?
One of these things is not like the others.
That “Made in China” label is a red flag for most consumers. It seems like Chinese manufacturers are capable of screwing up everything from baby toys to computers.
LED signs are no different. Let’s take a look at some of the key issues you’ll face purchasing a sign manufactured in China.
The biggest critics and skeptics of LED signs are usually people who’ve never used one, never plan to, and aren’t very good at checking the facts.
Obviously I’m a little biased, too. I work for a sign manufacturer, after all; I encourage you to do your own research about LEDs and make your own decision.
But I want to take a look at 5 myths surrounded LED signs and try to set the record straight as objectively as possible. There’s a lot of misinformation going around, like…
Branding has been a marketing buzzword for a while now. Still, a lot of companies have the wrong idea about what branding is supposed to accomplish.
Branding does not mean coming up with snazzy logos, witty slogans and eye-popping packaging. Well, it can mean those things. But branding is much, much more than what you can see and hear.
When I say branding, what I’m really talking about is the entire image of your company, from top to bottom, exactly how your customers see you.
If your company was a person, we might call your brand your personality.