Firing off whatever comes to mind across your snazzy new LED display probably isn’t the best marketing decision. It’s certainly easy to do, but it’s not effective.
But how can you tell the difference between a good message and a bad one?
It’s crucial that you know for sure, because bad advertising doesn’t just miss out on sales—it can irreparably damage your brand and your future success.
Answering that question involves, well, asking several more questions.
So here they are—5 questions to uncover whether your advertising content is helping or hurting your brand.
“If it ain’t broke, don’t fix it.”
Wise words to live by. But are they always true?
What about when it comes to your marketing strategy?
For the better part of a century, the trifecta of print, radio and television were all you and your business needed to haul in new customers and generate sales.
Not so anymore.
While it’s true that there’s no such thing as bad publicity, there are certainly more effective ways to get publicity—chiefly by modernizing your advertising efforts, using a combination of digital signage, online and social media marketing.
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