The most common considerations for purchasing LED signs are on the customer’s side of things—spreading information, advertising sales, drawing in fresh visitors to your store, etc. But when business owners get tunnel vision and think of their signs as these one-dimensional advertising machines, they’re actually missing out on a ton of opportunities. Your Employees Aren’t […]
Dynamic content is personalized content—content where your advertisements are tailor-made for specific target audiences. Cutting-edge advancements in both hardware and software have made targeted content creation easier than ever before, allowing messages to match potential customers based on geographic location, time of day, day of the week, etc. Customers are beginning to expect this level […]
“If it ain’t broke, don’t fix it.”
Wise words to live by. But are they always true?
What about when it comes to your marketing strategy?
For the better part of a century, the trifecta of print, radio and television were all you and your business needed to haul in new customers and generate sales.
Not so anymore.
While it’s true that there’s no such thing as bad publicity, there are certainly more effective ways to get publicity—chiefly by modernizing your advertising efforts, using a combination of digital signage, online and social media marketing.
There’s more compelling evidence for owning an LED sign for your business than “they look cool.”
(Even though that’s true.)
LED displays have quietly become a major marketing game-changer, but until recently people didn’t have any real data on why they’re so effective.
Well, we have those statistics now—ten major findings over the past few years by LED sign manufacturers, business owners and independent studies—on just how effective these customer lightning rods actually are.
Have questions about LED signs? You’re not alone.
Let’s dive right in with answers to 7 of the most common questions people have about LED displays, starting with…
Competition is a great thing. It encourages businesses to become better in providing quality products, excellent customer service and unbeatable after-sales support. But this competition also caused a lot of business to fold because of the pressure of having to go extra mile to at least have a fair share of a particular niche. […]
Summer will be here in a few weeks. If you own a business that is related to tourism, food, summer activities and others, this is your opportunity to improve your business and increase your profit. Unlike other businesses, seasonal business is more challenging to manage. Off peak season can be a drag for some […]
Every year, a lot of people try their hands on creating their own business. Unfortunately, a big percentage of these new business eventually lose it after a couple of months or maybe a few years. One of the biggest reasons for this breakdown is competition. With all the entities selling the same items or offering […]
When using LED sign technology in advertising your business, it’s essential to invest only in high quality digital display. The way you present your business through your electronic message board will have great impact on your brand’s image and authority. So before you spend your money digital signage, it’s important to educate yourself about the […]
Creating content is one of the biggest challenges you may face when it comes to your digital display. Although knowing what works and what doesn’t for your customers may be a result of some hit and miss, it’s still important to deliver a well thought content on your outdoor LED sign. If you’re looking for […]