We’ve seen too many business owners out there with LED signs who aren’t using their new investments to their full ability. LED signs have the power to transform the way people view your company and multiply your ability to gain attention and new visitors, but failure to think outside the box with your new sign […]
Every successful business owner understands the desires and needs of their customers—especially during long wait times. We’ve all been there before, standing in a huge line at the mall during the holidays or sitting through the morning rush at the coffee shop or fast food joint. Waiting might be a necessary evil, but it doesn’t […]
When it comes to boosting your reach and furthering your marketing goals, the benefits of using LED signs are almost too numerous to count. Digital signage has introduced new ways to provide your audiences with relevant and engaging information, and industries as diverse as retail and college universities have started embracing the power of LED […]
Signage is essential for pretty much every type of business. Signs help you get new customers and fill up empty units—and your bank account. And as a self-storage facility owner, you really need a sign that works overtime to bring in as many people as possible. When it comes to being effective and efficient, signs […]
The LED digital sign industry is growing at an exponential rate. Companies and organizations are starting to realize the enormous ROI potential a well-designed LED digital sign can bring. Digital signs can do many different things that traditional signage or billboards can’t. User connectivity, life-like displays, and the IoT can combine to create a visually […]
The most common considerations for purchasing LED signs are on the customer’s side of things—spreading information, advertising sales, drawing in fresh visitors to your store, etc. But when business owners get tunnel vision and think of their signs as these one-dimensional advertising machines, they’re actually missing out on a ton of opportunities. Your Employees Aren’t […]
Dynamic content is personalized content—content where your advertisements are tailor-made for specific target audiences. Cutting-edge advancements in both hardware and software have made targeted content creation easier than ever before, allowing messages to match potential customers based on geographic location, time of day, day of the week, etc. Customers are beginning to expect this level […]
“If it ain’t broke, don’t fix it.”
Wise words to live by. But are they always true?
What about when it comes to your marketing strategy?
For the better part of a century, the trifecta of print, radio and television were all you and your business needed to haul in new customers and generate sales.
Not so anymore.
While it’s true that there’s no such thing as bad publicity, there are certainly more effective ways to get publicity—chiefly by modernizing your advertising efforts, using a combination of digital signage, online and social media marketing.
Competition is a great thing. It encourages businesses to become better in providing quality products, excellent customer service and unbeatable after-sales support. But this competition also caused a lot of business to fold because of the pressure of having to go extra mile to at least have a fair share of a particular niche. […]
Summer will be here in a few weeks. If you own a business that is related to tourism, food, summer activities and others, this is your opportunity to improve your business and increase your profit. Unlike other businesses, seasonal business is more challenging to manage. Off peak season can be a drag for some […]