Your LED sign can work wonders for your business. Or at least this is what you were told by the agent that convinced you to purchase a full color LED sign for your small business. But if you are already using your digital display for quite some time and you’re still not getting the result you need, there might be something that isn’t right.
Below are just some of the things that can tell you why your LED sign advertising is not working.
You do not know who your target market is
When you identify and understand your audience, creating a content that appeals to them becomes easier. But if you’re not really particular about who is seeing your ads, you might be wasting a lot of valuable time and money. Not having a clear picture of who you are talking to can lead to a lot of advertising mistakes that can be vital to your brands’ success.
LED Signs are proven to be more visible than other traditional types of outdoor advertising. However, putting your electronic display in the right location plays a vital role in the effectiveness of your advertising campaign. If you really want to get it right, double check if you have the right location for your message board and adjust if necessary.
You don’t have a specific person in charge
You can’t expect your LED sign to just deliver a message on its own accord. Although there are outdoor or indoor LED boards that can be automated to deliver the right message at the right time, it is still important to have someone who is in-charge about your LED sign. This person is the one assigned to make sure that your LED board is functioning the way it should. He must also be quick to respond whenever there is typographical or technical error happening and must know who to contact whenever there is a problem in your digital display
Addressing these common issues ensures the effectiveness of your LED display and will let you avoid any unnecessary incident in your advertising.