Gas station signs can be the difference in making or breaking a small business gas station. There are cities in America where we see street corners with a gas station on each side. The competition is fierce, so finding ingenious clever ways to stand out among your competition is imperative if you want to survive. With razor thin profit margins as it is, how do you, as a gas station owner attract potential customers over to your side of the street? The answer? Gas station signs.
Gas Station Signs have become very robust. Long gone are the days with sign changers that have to manually change the pricing, and posters by hand. POS (point of sale) capabilities allow operators update in-store pricing instantly, and if you’re still doing it this way, your business isn’t pulling as much profit as it could. Here are some ways Gas station signs can help your small business.
Gas station signs can serve dual purposes
Not only do Gas price signs can attract customers to buy gasoline, but they can encourage your customers to purchase other items, from your convenience store. With razor thin margins on gas, its important to have a secondary source of income within your gas station. Candy bars, sodas, and other provisional equipment that has become the mainstay in just about every gas station in America is a great way to boost your monthly profits. What better way to highlight your deals and promo’s than with a large, bright, and obvious Gas Station Sign.
Traditional paper or plastic signs can get your message across during the day, sure, but what about at night? Flashing Gas Station Signs can really give you a leg up on the competition and cause motorists who drive at night to want to pull into your friendly, well-lit gas station instead of hitting those designated dimmer rest areas. Invest in your business with a gas station sign.
Create Multi-Purpose Gas station signs
Previous gas price signs can limit you to a single display, with the new advanced price display you can create multi-purpose signs that alternate between prices, images and messages.
Versatile signage can be an advantage to the gas station owner if there is not enough space and does not have room for traditional marketing. Now you can place a sign anywhere outside the gas station for marketing, gas price sign, promotions, community engagement, or even sharing videos. Moreover, this can include placing gas price signs and advertisements in strategic off-site locations to let drivers know how far away your gas station is, and the prices that it offers.
Updating Pricing with Ease
Gas station owners can invest a significant amount of labor hours swapping gas station prices, which sometimes change a few during the course of a day. Gas price signs have eliminated the need to change the signs manually with a new sign that can be updated electronically from indoors or automatically set with a computer. The gas station LED signs made by MEGA are also waterproof, and vandal proof, and will last for over 10 years!
At Pump Engagement
Owners and operators have the option to use gas price signs in a variety of sizes, and features, including small scrolling LED’s that can be placed in a gas station and cash register to engagement clients while pumping the gas or in payment line. They can also include fun historical facts such as how to car ideas, seasonal driving tips, sales promotions, weather, time, and date.
Up-Sell and Cross-Sell
The top priority for gas station owners is filling up the tank, but some customers will pop in a gas station to grab drinks and snacks. These add-ons are also a central part of the revenue stream. Gas station signs can alert customers to what is on sale, what is inside, and what is around them. Imagine driving from Los Angeles, to Las Vegas, and hearing about special coupons for buffets or shows. This in itself can cause people to stop into your business to ask around, picking up a cold refreshing beverage for the family while they’re at it.
Multi-color gas price signs can be placed anywhere. Place a large scrolling sign outside your gas station on top of traditional promotional signs below. The first sign can be the station’s logo, then the second is gas price sign, and the bottom signage can be custom scrolling messages such as the quote of the day or Happy Holidays.
Operators should place medium-sized scrolling signs in gas station windows, highlighting the day’s sales or informing customers of Lottery tickets, deals on sodas, or a combination thereof.
Brand your Gas Station
Whether a gas station is locally owned or nationwide, it must stand out. Adding outdoor digital signage can inform your consumers on special sales, pricing, promotions, and other areas that will interested them. Wisconsin based Kwik Trip, has dominated the north-west American market. According to StoreBrands.com people prefer Kwik Trip as it dominates in the four categories that makes gas stations preferable. Cleanliness, outdoor lighting, restrooms, and overall experience.
Gas station signs and advertising display are elements of gas station branding, so the customer service team is professional and friendly, and the gas station should be clean.
Local Advertisements Spots
Gas station owners can find ways to monetize gas price signs, and LED billboards signs to come up with a lucrative revenue stream. Owners can also sell advertising spots for nearby businesses, hotels, and restaurants. It could be promotions and sales or even directly on getting there, which much helpful if you have an off-ramp station with many long-distance drivers.
Decrease Energy Costs
Gas Station signs tend to have more signage than the surrounding businesses, in order to advertise their multiple streams of income. Gas Station signs must also be able to operate both during the day and at night. Therefore, the operating cost of using traditional signs, or having a manual sign changer can be higher than normal. Whereas changing to LED signage, and changing your sign can be done, with only one staff member, thereby significantly dropping costs, making the gas station much more energy-efficient.
Highlight Loyalty and Rewards Programs
Loyalty rewards programs have been implemented by many businesses from grocery stores, to Gas stations, to Buffets. Gas station signs can also highlight deals and opportunities to get some extra customers through your door. Offer a 2 for 1 special on hot dogs, or free drinks with an email subscription. These emails can then be used to send additional coupons and deals to your clientele base long after your customer has entered your business. This can help achieve brand recognition, and customers that had no intention of visiting your Gas Station, can associate it as their favorite gas station. After all, as a small business owner that is your #1 goal!
For more information on how you can obtain an Gas Station Sign, or additional helpful tips and tricks, reach out to one of our knowledgeable representatives!