If you’ve been to a concert, trade show, conference, or any large-scale event there were likely at least a few digital displays. Even when you watch awards shows on TV, you can tell they’ve switched from projectors to advanced displays. LED video wall rentals are responsible for this new generation of visual engagement.
The Benefits Of Video
Whether for marketing, communication, or trying to distinguish yourself from the competition—the more senses you can incorporate the better. Videos often utilize a combination of audio, text, and targeted visuals. With LED video wall rentals, you can deliver lifelike HD images and video, 3D and 4D graphics, motion graphics, and more. A full wall display can share one oversized visual, or a variety of smaller visuals.
When it comes to retention, viewers retain 95% of messages when visuals are included. So, if you’ll be on stage giving a speech, consider creating a video or slides to support your message. Be mindful that you will likely need to hire a designer to ensure clarity, size, scale, and effective messaging on these LED wall solutions.
Trade Show Displays
One way to ensure your trade show booth stands out from the crowd is with LED video wall rentals. Renting empowers you to travel with ease. MEGA LED Technology is incredibly well-versed in fitting booths with powerful displays, and has been creating video walls for trade shows, conventions, and large churches for close to 3 decades. This includes setup, takedown, teaching you to use our intuitive technology, and even a virtual rendering of what your visuals will look like ahead of time. Just reach out to one of our specialists for an absolutely free rendering of what your Video Wall could look like.
Special Events
Adding a screen to a conference, annual charity, or special event stage is nothing new, but LED video wall rentals take things to the next level. Even if you’re watching a TED Talk online, the visuals speakers use help to drive home their message. For example:
- Speakers can display the quotes or statistics they are sharing.
- A CEO can share financial performance in charts and graphs.
- Community events can share the work of local digital artists.
- Charities can create videos that highlight the work they’ve achieved.
- And more!
Performances
LED video wall rentals can also be utilized for indoor and outdoor performances. This includes concerts, music festivals, plays, musicals, magic shows, and even comedy shows. Musicians have a long history of laying out strategically placed screens to ensure those in nosedive seats have a better view—but the new generation of displays become part of the performance.
For example, Beyoncé has several shining examples of how to utilize LED video wall rentals and digital special effects. She utilizes screens as background dancers, dance partners, creative motion graphics, and to create more Beyoncé’s. You can also draw inspiration from performers in Las Vegas or contestants on shows such as America’s Got Talent or The Voice which often utilize video for large crowds.
Large Scale Marketing
You may not have the space to add a video wall inside your business, so consider LED video wall rentals. You can rent LED screens of any size from oversized posters to billboards, or the mega displays posted in Times Square. Every rental service is different, but you can typically rent by the month, week, day, hour, or the number of impressions.
The larger the sign, the higher the cost. The bigger the city and more prime the placement, the more you will spend, this is just simple economics.
- Mainstreet ad space costs more than streets with lower traffic, and expressways cost more than rural highways.
- Prices depending on impressions, as many digital signs alternate ads from multiple clients.
- Rental providers may charge more for placing your ad at different times of day, charging more for weekends, evenings, rush hour, or the holiday season.
- Sometimes you can get a discount per impression by renting for longer periods of time, such as renting space for the entire month instead of for a week or two.
To be more specific, in rural areas you can rent printed ad space for roughly $1,000 per month, $2,500+ per month in mid-sized cities, and $10,000+ for larger cities.
Why Rent Instead Of Buy?
Renting is an ideal option if you only require the display for a short period of time. For example, for your annual brand conference, black-tie charity ball, gaming event, carnival, or community music festival. Rentals are ideal if you will be traveling to a trade show or conference and don’t want to add on the expense of shipping your AV equipment with you. Especially, something as large as a video wall.
Renting is also an excellent LED wall solution to test this new marketing and communication trend to measure its ROI, or simply to see if it works for you.
Rent Out Your Own LEDs
Another option to consider is purchasing your own LED screens and renting them out. These could be screens utilized to create temporary wall displays or mounted screens in areas of high visibility. Both of these business models can be highly lucrative.
If you own a building along a high-traffic street, consider adding a screen or two and rent them out. You can even mix in a few of your own promotions. Just be sure to check local sign ordinances first as a permit may be required.
If you don’t have a place to mount your LED screen, you can rent out land for a billboard or rent the side of a wall.
If you rent out temporary displays the process will be much more time-intensive as you will need to provide training, tech support, setup, and takedown.
Want To Create Your Own Video Wall?
If you’ve tested LED video wall rentals and are ready to invest in your own sign or are ready to launch your own rental business—we invite you to reach out to Mega LED Technology today.
We build our digital signs from scratch, customizing the LED wall solution to your individual needs. This includes factors such as the local weather, required viewing distance, the height your sign will be mounted, and more. Reach out today to get started!
