If you are running a business, you may think that word of mouth is an effective way of advertising. But the truth is that LED signs are a much more effective way of building your business and increasing customer interest.
LED signs cost anywhere between $1500 – $12,000 on average, but you can use them for 10 years and longer. This makes them substantially cheaper than other forms of advertising, such as television, radio, ppc campaigns, and social media marketing campaigns.
Reach Your Customers
LED signs are one of the most effective ways of reaching out to customers and effectively building your brand’s image. They allow you to create content that is tailored to specific audiences.
You can also display multiple messages, change your content depending on your promotion or time of day, and target specific campaigns for specific holidays or days of the week, allowing you to reach every customer that passes by while still offering unique and tailored content.
Establish Your Reputation
You may assume that many of the people driving past your business are already familiar with the area. But a large portion of commuters are just passing through or are new to the area, meaning that they likely won’t know about your business.
An LED sign can help you make the post of passing auto and foot traffic and grow your brand’s image. LED signs are also highly visible, and can be run anytime of the day. This means that your LED sign is always working your business.
You can also use LED signs to build ties with the local community. Highlight local sporting events or festivals and become part of the community. Your sign can become a local landmark, and help keep customers coming through the door.
Tailor Messages To Specific Customers
LED signs are one of the most flexible forms of advertising. You can always make sure that your customers are seeing something new. And by displaying multiple messages, you can make speak to different groups of customers.
You can also change the content depending on the season or time of day. By offering fresh content, your customers will always be interested in coming back to your business.
Integrate With Social Media
LED signs don’t have to work alone. You can use them alongside other advertising methods, such as social media profiles.
Encourage your customers to visit your social media pages, which will then draw more visitors to your physical location. This positive feedback cycle can boost your advertising ROI and increase your customer base.
