The strategy of using a LED sign displays to generate customers for your business doesn’t end with putting one up in a place where people will easily notice it. Making use of digital display signs makes you a wise marketer. But only when you give much importance to what is written there, can you be elevated to legendary status.
At least in our book.
LED signage is an important marketing tool. It allows you to effectively relay vital information to prospective customers – things like discounts, special promos, etc. But why do you hear of business establishments that still fail despite using digital displays? Where did they go wrong?
This article is meant to point out where these businesses fail and what you need to do to avoid them. What you want is to make the most out of the device that helps your business prosper. Especially if your business is located in a busy street, it can be tough to attract attention. The key is optimal readability.
Here are a few things to consider when programming the message on your LED display for optimum effect:
Keep it simple
Be straightforward and use simple language. Be sure that anybody who walks or drives by should be able to understand it. UNDERSTAND, not just notice. Make it simple in such a way that people won’t have to give it a second look for it to be completely understood.
Always use capital letters
All you need to do here is visualize. Imagine the difference between a message written in all caps as opposed to one that isn’t. People inside moving vehicles wouldn’t care too much if they weren’t able to read it the first time; or maybe they would, but they don’t have the luxury of going back just to have another look. And oh, never use script!
Do a little public service
To attract customers, you may want to do some public service like weather and temperature updates. Be sure to put your company logo in there.
Avoid any kind of ambiguity
Keep away from confusing abbreviations. Aside from the text, this also goes well with font color. To be sure, try taking the role of a passerby. Walk around the area and pretend you don’t know about your LED sign. Also, test it while you are inside your car. Do you understand the message? If not, then you need to consider revising your message and presentation.
Remember that digital display signs are an ever important marketing tool. Overlooking any of the aforementioned is not an option.