The restaurant industry is notoriously competitive. It’s hard to get your name out there and keep customers coming through the door. And profit margins are slim, so you need a way of advertising that won’t cut into your already tight budget.
Many restaurant owners turn to LED signs to give their business a boost. LED signs are a popular choice in the restaurant industry because of their versatility and cost effectiveness. You can build your brand without having to spent too much money. And they help create a visible storefront that makes it easy for customers to find and remember your restaurant.
Here, we’ll discuss some of the ways a digital sign can be a big boost to your restaurant business.
Attract Customers From Far Away
When customers are looking for a restaurant, they usually have a lot of choices. That’s why it’s important that you grab their attention as quickly as possible.
LED signs are one of the most visible forms of signage, allowing customers to see your business from far away. And they are bright, so people can see the sign even during inclement weather. That means your sign will always stand out from the crowd.
Provide Useful Information
If your restaurant is located in an area with a lot of tourism, you may want to consider providing useful information with an LED sign. You can give updates on the weather, show the time, or highlight local events.
Why should a restaurant be providing this kind of information? Because it can be used to grab customer attention. Once they’ve seen the information they need, they may also be interested in your food.
Integrate With Social Media
In today’s restaurant business, social media is crucial. Although LED signs are great for local foot traffic, they can also be a powerful tool for boosting your social media presence and building your restaurant’s brand.
Use your sign to give updates on your social media accounts. You can even stream customer comments, making the dining experience more interactive. This keeps diners engaged, and can also boost your social media presence.
Show Off Specials And Deals
One of the best ways of keeping customers coming back is making sure that you always have something new to offer. And an LED sign is an easy way to communicate all of your specials with customers and keep them engaged.
And because LED signs can be customized with engaging images, you can make your offers stand out from those of other restaurants. This also helps customers learn more about the food that you offer, so they’ll feel more comfortable choosing your restaurant.
Keep Customers Updated On Wait Times
If you run a popular restaurant, you’ve probably noticed that your employees spend a lot of time updating customers on wait times. An LED sign is a great way of easily communicating this information to customers, saving you time and money by letting your employees focus on great customer service.
Many people will not want to visit a crowded restaurant because they don’t know how long they have to wait. But by providing average wait times, you can make it easier for customers to make a decision. And they’ll be more likely to choose your restaurant if they don’t have to guess at the waiting time.
Tailor Your Message Throughout The Day
It’s crucial that any restaurant take advantage of busy times, such as lunch. Keep customers coming in by offering lunch specials. And you can vary it throughout the week, so that you can keep the same customers coming in.