Time flies, even while we’re still in the midst of a pandemic! With the holiday season just a few months away, its time to create your Thanksgiving, Hanukkah, Kwanza, Christmas, and New Year marketing strategies. Even though many states are experiencing partial lockdowns, this shopping season is expected to be. Here are just a few ideas of what to post on your church signs for Christmas and entire holiday season.
Map Out Your Communications Strategy
Before we dive into what to post, let’s discuss your strategy and intentions. This is a busy time of year for you, your congregation, and your community. So, map out the different categories of topics you want to add to your signage as well as who they are targeted to. While your year-round signage is geared primarily toward your congregation, your holiday communication will also include messaging for the community, those who only attend services and events during the holidays, family and friends who will be joining in the festivities, and anyone your community outreach serves.
In addition to who you will be communicating to and what type of communication to deliver, make a list of where each of your signs are placed—and consider ordering a new sign or two. Your focus may be signs at the moment, but if you’ll be mailing out printed postcards, flyers, or other collateral, consider what you want to communicate in those too.
Another reason to start now is to ensure you have ample time to design festive graphics. The great thing about the holiday season is that you may be able to reuse some of your design templates from years past. However, don’t count out new designs or minor tweaks to existing designs—such as using a different font.
Printed signage looks great with seasonal borders or just a handful of festive graphics sprinkled throughout. You can hire a professional designer or you or one of your congregation members can use ready-made or DIY templates in design tools such as Canva.
In addition to decorative graphics, sort through festive photos and videos to see if they can be cropped or edited to share in printed signs, digital signs, or added to your website or emails.
Digital Communication Channels
As you design church signs for Christmas in your preferred design tool, resize your designs to ensure that each design is sized to fit your digital communication channels. If you have a difficult time resizing, reaching out to a professional designer for resizing is often inexpensive.
You may want to consider:
- Adding festive graphics to your website banner.
- Creating a temporary online and printed holiday event calendar.
- Changing the color of your email marketing templates from your logo colors to holiday red and green or blue and white.
- Pinning holiday posts to the top of your church Facebook page.
- Launching an online retargeting campaign to remind recent website visitors of upcoming events.
- And more!
What To Post On Your Church Signs For Christmas?
Now it’s time to dive into what to post on your holiday signage. This is nothing new to you but approach each new holiday season with enthusiasm.
- The dates of your upcoming bake sales or craft fairs.
- How to purchase tickets to your holiday concert or play.
- The date of your holiday services.
- Community outreach and how to get involved—toy drive, food drive, coat drive, holiday meals, etc.
- Inspirational scriptures and quotes.
- Humorous holiday-themed sayings and quotes.
- Images and videos of past holiday events.
- Reasons to give thanks and be grateful.
- Lyrics to secular and non-secular holiday songs.
- Inspirational messages for the New Year.
- And more!
Optimize Holiday Communication With Digital Signage
With so much to post and so many different holiday events, the holiday season is the ideal time to upgrade to a digital sign. Why? Because a digital sign empowers you to alternate a variety of messages on one sign. This is why layered monument signs are so popular for church exteriors!
- The first layer can be your current logo sign, or a new LED backlit logo sign.
- The second layer could be an oversized sign that can alternate decorative HD designs, images, and videos.
- The third layer of the sign can be scrolling text to display the scripture of the day, and maybe a few essentials such as the time, date, and temperature.
With the ability to alternate signs and designs, you can scroll through church service times, special events this week, reminders of upcoming events, reminders of community outreach, images and videos of past years events, and more. Don’t forget to add contact information to your digital sign.
Since your church signs for Christmas can be prescheduled, you can even mix in joyous welcome and send off messages for your scheduled church events.
Can You Post Digital Signs In Extreme Weather?
Yes! If you hesitate to invest in digital signs because you are concerned about your local weather, there’s no need to worry. While they may look like oversized TVs, LED signs are built from scratch to your precise specs. This includes factors such as size, viewing range, text-only or HD, frame, mount, if it’s indoor or outdoor, and more.
If you live in extreme weather, your sign will be built with the components required for your local weather. This includes rain, sleet, snow, ice, dry heat, humidity, and below zero temperatures. Our signs have been temperature tested in environment changes exceeding 160 Fahrenheit and as low as -40 Fahrenheit. In addition, Mega LED Technology has signs in every possible climate throughout the United States and Canada.
Want To Learn More About Digital Signs?
Can’t fit all of your essential messaging for Christmas on your current signage? If you are considering upgrading to or adding new digital signs to your church, reach out to Mega LED Technology today!
It takes an average of 3-4 weeks to design and deliver your new sign, but special rush delivery is available. If you aren’t sure what you need we can talk you through your options in terms of both your objectives and your budget. View our church sign examples here.