Auto dealer signs are valuable advertising tools. Most are placed on-site or in strategic nearby locations. They can communicate a variety of messages and are essential for highlighting your inventory and optimizing sales. Most dealers choose a variety of signs to brand their dealership, connect, engage, and advertise. Here are your top signage options.
Vehicles are a large product which is why most dealers place on and off-site billboards to advertise their inventory. For versatility, most dealers are upgrading from printed billboards to LED billboards. The benefits of the upgrade are many, including increased visibility and the ability to alternate a variety of digital signs. Printed billboards are only switched out 2 to 4 times per year, leaving you to cherry-pick which vehicles to advertise. With a digital billboard, you can advertise a variety of vehicles on your lot, as well as share your most recent lease specials, sales, and promotions. Once a highlighted vehicle sells, you can update your sign in real-time with another car on your lot.
Light Pole-Mounted Flags
Car lots are large, so many dealerships line their lot with elevated lights on steel poles. The lights make evening viewing easier and act as a security feature. Take full advantage of your light poles by adding flags. Most dealership flags are vertical flags that only have enough room for a small amount of text. Maybe your logo, the name of your dealership, or to divide your lot by new and used vehicles or by the brands you sell. For a clean and cohesive look keep the flag color uniform or standout with flags in bold pops of color. You can also mount flags closer to the ground instead of or in addition to your light poles.
Pole banners can also be mounted to your light poles or on custom pole mounts. Unlike flags, you have room for more text and even an image or two. Like all dealership signs, pole banners can be two-sided—but you can also add one banner on each side of the pole. Pole banners should be strategic, and they don’t necessarily have to be visible from a significant distance. For example, the banners along the roadway can state essentials such as new, used, or 0% interest. Signs that can’t be viewed from a roadway can be used to direct traffic in the lot or answer frequently asked questions.
Access Control Signs
Standard vinyl banners aren’t the most common of auto dealership signs, but they still have their time and place—particularly as an access control sign. For example, they are a popular choice to place above the service center bays to guide traffic. You will also require a variety of vinyl, paper, aluminum, and digitals signs throughout your dealership to identify the restroom, employee-only areas, employee safety reminders, social distancing markers, and more.
Some auto dealership signs are designed to stand out, such as custom inflatables. While inflatables aren’t the right fit for all dealers or may not be a year-round sign—they can be a fun way to attract attention to your lot. This could be an inflatable logo sign, promotional arches, inflatable vehicle, or a giant inflatable that you place on the roof. Maybe an eagle, gorilla, or hot air balloon to announce your annual end of year sale. Most inflatables are stationary but also consider sky dancer signs that have a bit of movement to attract additional attention.
Arrow Spinner Signs
Sign spinning is an artform and effective method of generating walk-in traffic. If your dealership hires sign spinners during sales and promotions, you’ll need to invest in a few quality arrow signs. The perfect arrow sign is both lightweight and sturdy, often made from corrugated plastic. Test a few different locations to place sign spinners, typically within a few blocks from your lot. There is not room for much text on spinner signs, but make sure your business name is present—as well as a short and to the point marketing message.
There are a variety of vehicle signs to choose from. Most dealers sell their vehicles with branded stickers or license plate frames. That way when your vehicle drives off the lot you have a bit of free advertising. Buyers can remove these signs, but many keep them on.
Don’t forget your team. Consider wrapping your company cars in a branded vehicle wrap. Since many of your team members drive company cars to highlight your inventory, consider adding magnetic auto dealer signs to their cars, which you can quickly add and remove as they choose different vehicles to drive.
LED Interior And Exterior Auto Dealer Signs
We mentioned digital billboards earlier, but many car dealers strategically place a variety of LED signs throughout their lot and within their showroom. Signs with image and video capabilities empower you to provide a 360-degree view of the interior and exterior of the vehicles you are selling. Hire a professional videographer and digital sign designer, and use the motion graphics and videos provided by your vehicle vendors. Your LED signs include but is not limited to:
- Full color 3D video and image signs
- Single, tri, or full color scrolling text signs
- LED backlit logo signs
- Oversized roadway signs
- On and off-site billboards
- Multi-tier monument signs
- Interior video walls
- Staff and guest safety signs
- Digital showroom signs
- Digital car specs signs
- Interior signs with audio
- And more!
Searching For Digital Auto Dealership Signs?
If you are in the market to upgrade or add more digital auto dealership signs, we invite you to reach out to Mega LED Technology today. We custom-build our signs to your individual needs in terms of size and specs. Our signs can be placed inside and outside and are temperature tested to function at full capacity in rain, snow, ice, dry heat, humidity, and temperatures ranging from 160 degrees Fahrenheit to -40. Reach out today to learn more!