Most hotels have upgraded to LED backlit logo signs and HD exterior displays to better engage and attract guests. If you haven’t yet, it’s time to add strategically placed hotel digital signage inside of your hotel. The benefits range from improved guest experience to navigation, communication, entertainment, and more.
1.) Digital Concierge
A digital concierge lightens your real-life concierge’s load and offers concierge services to smaller hotels that don’t have a concierge. This could be a screen that is placed in the lobby or at the elevators. Placing signs outside of the elevators have the secondary benefit of reducing perceived wait times.
An interactive touchscreen sign is the most versatile, but a sign that simply alternates through the top local attractions is effective too. If you have a hotel app, be sure to add a concierge section to your app as well.
Include details for each attraction including proximity by foot and car, price range, peer ratings, address, website URL, phone number, and a static or interactive map. If guests can book reservations through your app or live concierge, add that to your digital concierge.
Categorize attractions by:
- Top tourist activities and destinations.
- Entertainment including concerts, sports teams, and nightlife.
- Restaurants including hotel restaurants, nearby restaurants, and top local restaurants.
- Shopping malls, luxury retailers, grocery stores, pharmacies, and more.
- Outdoor activities such as hiking, cycling, horseback riding, and water sports.
- Family-friendly activities including parks and kid’s play centers.
2.) A Local Board
Utilize your hotel digital signage to create a local dashboard or snapshot of sorts. Your local board will provide a combination of essential information pertinent to travelers. The information you present can be formatted in a visually engaging way on a static, semi-static, or alternating series of displays.
Present information such as:
- Today’s weather by the hour
- 5-day forecast
- Current traffic
- Community calendar with local events
- Flight times
- Delayed flights
- And more
3.) Wayfinder Sign
Even with posted printed directories, hotels can feel like a maze and guests can easily get lost. By adding digital directories throughout, you can help guests get where they are going with ease. Your digital directories can also attract more guests to both free and paid amenities. At the very least, the sign should include “where you are” and directions to each designated location. For optimal results, create an interactive touchscreen sign and a hotel app with GPS to provide guests with precise directions to where they want to go.
In addition to directions, add photos, videos, and dynamic graphics, or touchscreen options such as the restaurant menu. For conferences and special events, you can share a public or private in-app event calendar.
4.) Shuttle Tracker
Every hotel has set operating hours for their hotel shuttle, along with an approximation of how often it runs. For example, it leaves for the airport every 30 minutes, 7 days a week from 4 am to 11 pm. That being said, traffic, weather, and accidents can disrupt your shuttle schedule. This leaves passengers who are running late or cutting it close contemplating whether to take a taxi or Uber.
By posting a shuttle tracker on your shuttle area hotel digital signage you empower guests to make an informed decision. Include information such as:
- Real-time shuttle location
- Expected arrival time in current traffic
- Expected travel time in current traffic
- Current wait times for a taxi
- Current wait times for Uber or Lyft
- When rush hour begins
- Local events that may impact traffic
- Local weather
- Local construction or accidents
5.) Digital Restaurant Signage
Whether it’s your continental breakfast, buffet, coffee shop, or restaurant—there are a variety of ways you can incorporate digital signage. The benefits are many, including updating your menu and pricing in real-time, automating time of day menu changes, and displaying mouthwatering images of your menu. For casual dining restaurants, you’ll utilize less paper with a digital menu board.
Don’t just post restaurant signage in your restaurant, but strategically place signs in your lobby or in key areas. For example, at the pool to remind guests that they can download the hotel app to order food to be delivered to the pool. Also, mix in restaurant promotions on your multi-use displays.
A few ideas to consider include:
- Create a digital menu board for smaller menus such as coffee, tea, and breakfast.
- Post high-definition photos and videos of your best sellers and seasonal specials.
- Promote brunch, happy hour, special events, prix fixe menus, and more.
- Create a video wall or oversized multi-screen display to live stream games, concerts, and events.
- Display a reminder that you offer prescheduled breakfast or real-time room service.
6.) Amenity Signage
Entice guests to enjoy your hotel amenities by placing visually engaging signs throughout your hotel. From your spa to your pool, fitness center, rooftop patio, business center, conference rooms, event venues, restaurants, and more. Even if guests are aware of your amenities, a picture speaks a thousand words—and a video has even more impact.
So, add amenity photos and videos to your multi-use digital displays and place relevant displays in each space. For example, a digital service and price list at your spa that also highlights your treatment rooms with a video tour or soothing photos.
7.) Multi-Use Displays
While you will purchase some of your hotel digital signage for the specific reasons above, consider a few multi-use displays. Multi-use displays can post any combination of the information above. For your convenience, you can preschedule your displays and rotation in advance—and update them in real-time.
In addition to the ideas above, you can also post:
- General welcome messaging
- Safety messaging and reminders
- Conference messaging
- Wedding and event messaging
- Digital art displays
- And more
Ready To Order More Digital Signs?
If you are ready to order additional hotel digital signage, we invite you to reach out to Mega LED Technology today. We custom build our signs in any square or rectangular size you desire. This includes both indoor and outdoor displays. Browse our gallery now or reach out today for your FREE quote!