The options in electronic retail signs have never been more impressive or more advanced. There are solutions for every industry, and it is likely that you will require a variety of signs placed strategically throughout your retail location. This often includes a mix of print and digital signs.
Why Upgrade To Electronic Retail Signs?
Before we get into your specific options, let’s look at why you should explore electronic retail signs. While not entirely new, this type of digital signage continues to evolve, providing you with options for the window, entrance, walls, shelves, displays, and more. Here are the top reasons to consider an upgrade:
- ROI—with the right strategy your electronic retail signs will pay for itself. Digital retail signs are more difficult to vandalize than paper, are more durable, don’t fade, are often easier to read, and capture up to 400% more views than a paper sign of the same or similar design.
- Remote Updates—the ability to add new signage, POP, messages, or price updates without manual installation is a key draw. While an upfront investment, in the long run, electronic options often save more in labor, design, and printing costs.
- Versatility—paper and other printed signs can only display one message or promotion at a time, but most electronic signs can rotate text, images, or video. This might include a mix of safety messages, promotions, or informative text.
- No Delay—printed POP is expensive, so it often remains up for a few months at a time. If you want to switch promotions or signage sooner, you must wait to have it designed and printed. With electronic signs, you can repost old signs or post new signage without delay.
Digital Price Tags
Also referred to as electronic shelf labels, these are the smallest retail sign types that you will find. They replace paper price tags in grocery stores and other retailers that stock their inventory on shelves. In addition to the ability to mass update pricing with integrated remote software, the price tags are easier to read and there’s never worry of the tag peeling, falling off, or degrading. The tag features the same information as a standard printed label, sometimes a bit more. Some look a bit like a calculator screen with a grey background and black letters while others are brighter LED screens.
Retail Shelf Bars
Speaking of LED screens, an alternative to standard digital price tags is to place a long and thin bar on each shelf—or a series of bars. This type of digital retail sign may not be cost-effective for the entire store, but is an excellent way to highlight endcap items. The shelf bars are typically 2 inches or so in height, but larger than standard price labels empowering you to display more than just the price—without limiting shelf space. This might include a photo of the product, the discounted price, upsell items, motion graphics, or even a video. With the LEDs, these bars capture attention from afar.
Miniature displays are increasingly popular electronic retail signs. This includes notebook-size screens to screens that are the size of a laptop. Small but mighty, these signs are ideal for hyper-targeted messages. This might be a display placed in a dressing room that is synced with beacon technology to post shopper-specific messages and promotions. Or a dressing room display that shares look-book ideas for additional pieces that can be mixed and matched with what a shopper is trying on. Or a miniature TV-type screen with audio placed in the produce section or at the meat counter sharing fast and easy recipes.
You can also find these types of digital retail signs at gas station pumps or in areas with long lines to highlight sales, promotions, and sponsored partnerships. When shared with a captive audience, these signs reduce perceived wait times.
Digital posters are one of the fastest-growing types of electronic retail signs. They can be designed in all shapes and sizes, including outdoor billboards. They empower retailers to alternate multiple products in one sign, target the products to the time of day or day of week, and rotate new signage in at any time. These signs are vibrant and stand out from afar, capturing a larger audience than a printed poster. They can also be utilized for 2 or 3-sided mall directories, rented ad space, and a place to share instructional product videos. An excellent option for posting a cohesive series of signs for your current ad campaign.
Many of the electronic retail signs above are utilized to replace existing signage options, but it’s time to think beyond standard signs. With the ability to alternate signs and messaging, consider a multipurpose LED sign. For example, a sign that you utilize for both promotions and Covid safety protocols. Or a sign that shares your store hours and your menu specials for the day. Or a digital retail sign that you use for staff communication before guests arrive and only for ads and promotions once your store is open. Or a menu board or pricing sign that also features images of your inventory. Your options are endless so think outside of the box.
In The Market For New Electronic Retail Signs?
If you are ready to upgrade to Electronic Retail Signs or add a few more LEDs to your retail location, we invite you to reach out to Mega LED Technology today. We work with you one-on-one to determine what features are required to achieve your retail marketing goals. Your sign will be custom-built to your desired size, viewing range, and local climate. Let’s get started!