All digital signs attract attention, but an LED video wall is impossible to ignore. These HD signs can post everything from text to motion graphics, images, and video. They can post the same display all day long, alternate between a series of ads, or you can preschedule messaging for different times of the day. If these benefits have you inspired to create an oversized interior or exterior display, there are a few things to consider first.
1.) LED Video wall is all about – Location, Location, Location
An LED video wall is a significant investment. So, it must be placed in a high-traffic area. Indoors this might be your lobby or event space. Outdoors this might be the side of a building along a busy roadway. If you don’t have a high-traffic outdoor area, consider renting out a pre-existing digital billboard or renting a space to place your own. Having an LED video wall inside your place of business signifies to your customers that you are a reliable business that has been there for sometime. Have established yourself as preeminent, and are grounded so your business will not go anywhere.
2.) Confirm Placement
While your new display can be placed indoors or outdoors, you must confirm that you can mount it where you want to. Oversized displays are heavy, so you must ensure that the location is sound. If it’s not sound as-is, you’ll need to determine how the area needs to be reinforced. Your sign technician will do this for you. If your display is being placed in a window or exterior location, you must confirm that it’s allowed in your lease—and whether a sign permit is required. These giant vibrant LED video walls can calm people as they walk into your lobby, or give your clients a certain impression as they enter your place of business.
3.) Define Your Objectives
Yes, you’re looking for impact—but what else? Your new LED video wall is a business investment with measurable ROI. Begin by answering the questions below:
- Is the sign just for your business?
- Will you post both ads and communication?
- Will you rent out ad space to monetize your sign?
- How many hours will you keep your sign on per day?
- Do you have any interest in posting digital art?
- Will the sign have interactive features?
- How will you measure ROI?
- And more!
4.) One Display Or Many
You’ll also need to determine if you would like one oversized square or rectangular billboard, or a variety of large displays that create an LED video wall. There are benefits to both strategies.
With one sign, you can post massive and head-turning content. This is ideal for exterior placement but may be too large to comfortably view indoors. With a series of small or larger displays you have more flexibility. You can still utilize multiple screens to create a seamless display, or you can post different ads on each display.
For example, maybe you post the same blouse styled 5 different ways on 5 different screens on 5 different models. Or you rent out each screen to different customers. Or maybe you just have one billboard to share life-sized displays of the vehicles on your car lot.
5.) HD Is Your Only Option
If you have smaller digital displays, they may be text-only or built for low-resolution graphics. However, HD is your only option for oversized displays. Factors such as how high your display is mounted, how it is angled, and your desired viewing distance must all be taken into consideration.
Not to worry, as this isn’t something you must go alone. Your sign technician will advise on factors such as:
- Size
- Brightness
- Pixel pitch
- Resolution
- Power requirements
- Frame
- Mounting
- Required components for the local weather
- And more!
6.) Content Is A Commitment
Many new digital display owners underestimate the time they will need to invest in curating new media. While there is no need to design your ads and communications yourself, you will need to have a proactive plan in place. For most, this means hiring a graphic designer who specializes in oversized digital displays.
While your sign can be updated in real-time, have your sign designer work at least a couple of months in advance. This should include cohesive content for your current marketing POP and maybe even a few ads you can recycle—such as your annual spring sale.
7.) Size And Scale
Another reason to work with a graphic designer is that there are a variety of visual engagement factors to take into consideration. As you may have already noticed, most oversized displays have minimal text and lots of negative space. Also, there aren’t a lot of background items and there is typically a clear focal point.
Displays that are closer to eye level can have far more text and detailed information, but in an oversized LED video wall, this approach is too messy and distracting. Especially if your display is one people will view while passing in a vehicle or on a train or bus where they only have a second or two to take in your ad.
8.) Timing Is Everything
There are two aspects of timing to consider. The first is how long each ad will display and the second is when to post what ads.
How many seconds per ad—if you will be alternating through a mix of ads, ensure that each ad is displayed long enough for viewers to consume the information. This should be at least 2 seconds, longer depending on the amount of text on the display. You must also be mindful of how many ads you alternate through, with a maximum of 10 so that a viewer can easily stick around to see an ad a second time if they want to.
Time of day to post ads—select what you post by the time of the day. An easy example is to time breakfast, lunch, and dinner ads at the appropriate time. However, you must also consider who you’re targeting at different times of the day, such as professionals during rush hours, parents during school drop off, your late-night crowd, and more.
Ready To Design Your LED Video Wall?
If you are ready to invest in a billboard or video wall, we invite you to reach out to Mega LED Technology today. We custom build our signs from scratch, with the internal components required for your local weather. Let’s get started!
