Have you noticed that your top competitors have added digital signs and LED message displays to their interiors and exteriors? While static signage has its time and place, programable signs are more versatile—and more effective. The statistics don’t lie, and businesses across every industry are investing in digital. Here are some of the benefits of digital signs in 2022.
#1 Attract New Customers
A study conducted by FedEx found that 8 out of 10 consumers have entered a business they were unfamiliar with after viewing their exterior LED display. This makes your new sign an excellent way to introduce your business to new consumers, just one of the benefits of digital signs in 2022.
Be strategic with where you place your sign. Windows signs are highly effective, but also prioritize placing your signs in high traffic areas. Or to make your strip mall business stand out.
In addition to new customers, highlighting your current promotions can entice regular customers to come in too. For example, a scrolling window sign has likely enticed you to enter the gas station convenience store while pumping gas to purchase a promotional item.
#2 Reduce Perceived Wait Times
Schedules are busier than ever, we’re constantly connected, and we are increasingly accustomed to instant gratification. This leaves your consumers more impatient than ever, but LED message displays can help.
If you are in an industry where lines are common, such as a retailer, fast food restaurant, bank, or the DMV—your interior signs can reduce perceived wait times by an average of 35%. This is achieved by keeping consumers engaged with fun facts, entertainment, and visually engaging product and service information.
Digital displays can even reduce actual wait times. For example, post FAQs and detailed menu and service information, and customers won’t have as many questions when it’s their turn in line.
#3 Local Digital Ads Reach More Consumers Than Social Media
Social media is likely an essential and effective part of your local area marketing strategy. Keep your social media but be mindful that strategically placed digital ads reach more of your local audience.
A study conducted by Arbitron, found that digital media reaches 70% of Americans, while the internet only reaches 43% and Facebook only reaches 41%. Be mindful that online and social media marketing hyper-targets your demographic, so don’t say goodbye to your online marketing—just consider adding local-area digital ads.
If you don’t have an effective place to mount a digital display, search for rented billboards and signs.
#4 Improved Brand Awareness
The Arbitron study mentioned above found that each week 135 million teens and adults engage with local digital ads on a weekly basis. This study is a bit old, so the number may be as much as double! If your business is international, the number increases even more. This makes rented or purchased LED message displays an effective way to improve brand awareness.
If the sign you own or rent is HD, take advantage of the ability to post motion graphics and video. For best results, hire a digital sign designer to ensure size, scale, and maximum impact and ROI.
#5 Digital Ads Increase Impulse Purchases
Whether it’s an exterior sign that entices people passing by to come in or an interior sign that drives an upsell—digital ads increase impulse purchases by up to 19%.
This means you must be mindful of what you place on your signs. While high-ticket items are ideal, lower ticket items can drive a significant amount of revenue. So, be strategic, mixing in best sellers, high ticket items, and common upsells.
#6 Digital Is Memorable
Between our online and offline world, you may interact with 50 or more pieces of digital media per day. With such a high volume, you may not even remember the ads and videos you come across. Or you remember that you saw something, but not with much detail.
According to a study conducted by Out of Home Advertising Association of America (OAAA) your new sign garners an impressive recall rate of 83%. This is because of the sheer size and scale, the vibrant display, and the engaging ad.
For optimal results, ensure your sign or ad is mounted in a location that is frequented by your demographic. Location is everything!
#7 More Memorable Than Online Ads
The same OAAA study looked at digital sign ads versus online ads. Online ads pop up with such frequency that sometimes we don’t even notice them. More creative mediums such as sponsored ads and posts look more organic and are more noticeable.
When comparing the two, 71% of consumers remember an ad on an LED message display versus an online ad.
#8 Hotel Guests Appreciate LED Message Displays
Advertising isn’t the only objective, as your new sign can be utilized as a multi-purpose communications tool. Hotel guests were surveyed, and 70% found that multi-media displays were both entertaining and effective. They are an excellent method of enhancing the guest experience.
Hotels utilize their exterior and interior signs to share a mix of:
· Virtual tours
· Concierge displays
· Hotel amenities
· Event communications
· And more!
#9 Digital Menus Influence Purchasing Decisions
Most restaurants, bars, cafés, coffee shops, delis, and other food establishments transition to a digital menu for an easy and automated way to manage their food options. For the benefits of not needing to manually update pricing or print out new paper menus and the ability to schedule time of day menu changes for breakfast, lunch, and dinner.
As an added benefit, the images they share on their digitized menu influence up to 30% of purchasing decisions. So, be sure to add at least a few images of mouthwatering dishes that you want to promote—including seasonal specials, Happy Hour specials, and popular upsells.
Ready To Upgrade To Digital Signs?
These benefits of Digital Signs in 2022 are also applicable in the next year and beyond! With technology rapidly advancing more and more benefits arise. If you would like to learn more about LED message displays, we invite you to reach out to Mega LED Technology. Our signs are built from scratch in any square or rectangular shape. We can also design a custom frame and mount. Get your obligation-free FREE quote today!
One Reply to “The benefits of Digital Signs in 2022”
I like that you pointed out how 8 out of 10 consumers have entered a business they were unfamiliar with after viewing their exterior LED displays. I attended a business convention the other day and one of its panels focused on the value of signage. From what I’ve heard, it seems custom digital signs for retail stores are now very common.