The use of graphics in LED displays for commercial use is fast gaining popularity, and why not; they have proven that they provide the fastest return of investment for most businesses.
Or have they?
You wanna talk about digital displays that are visually enticing, LED signs that enable graphics or videos are the way to go…if your business calls for it. In order for such type of digital signage to be effective, decide first if you really need it. Study your options well and don’t rush things. You may have been looking to invest on a video-capable digital display when your product or service may be better off with a simple LED sign.
This is the mistake that most business owners make. They rush into purchasing video-capable LED signs without giving much thought into it. Just because it is visually more appealing with its incredible graphics or flash animation doesn’t mean it’s good for your business. And just because many are upgrading to these displays they feel the need to join the bandwagon. Do you think a video-capable LED sign will serve its purpose if your business is a lending company?
Unless you have an ongoing promo you want to promote, then you are better off with a simple LED sign. Otherwise you are just wasting a considerable amount of money you could have spent on other more important things. Focus on the things that will make it more effective. On the other hand, a LED sign that is capable of incorporating pictures or graphics should work well for restaurants. This especially targets impulse customers.
In deciding what kind of LED signage to purchase, you may also need to consider your location. If your lending company is situated in a place where similar businesses abound, then you may want to consider commercial displays with graphics to be more noticeable.
In cases like this, a good manufacturer should be able to give you the sound recommendation. Do your research before deciding on what and where to purchase. It’s your business, find the one that genuinely cares and is not just after the purchase.