It is true that an LED sign can improve your business. Better exposure, wider market reached, increased visibility – these are just some of the things that you can enjoy after installing an outdoor LED sign.
But putting up an attractive business sign doesn’t resolve all your marketing problems. It’s a great tool to put your message out there where people have a higher chance of seeing it; however, it’s still up to you to keep it updated, relevant and eye-catchy day in, day out.
So before you expect a boost in sales, or long queues on the way to the counter, it’s time to create a solid plan on how you can keep your electronic message boards updated.
1. Highlight products
Maybe this is what pushed you to invest in LED sign, after all. To make your content more effective, utilize the full color features of your message board. Create content that is visually appealing. Highlight your products’ strongest points by giving trivia about the sources of your materials or a sneak peak of what a delicious pizza went through before becoming a delish food.
2. Give instructions
Inform people how they can enjoy your products for a longer period of time by displaying caring instructions and reminders. If you’re using unique packaging for your products, you can also teach your customer how they can swiftly open their purchase. Any information that seems to make life easier will surely be appreciated, so don’t forget to share it to your customers through your LED board.
3. Join festivals and local celebrations
Holidays, festivals or any event, is a great source of additional sales for your business. Grab the opportunity to relate to your customer by sending out personalized messages for your community. Throw some trivia about famous people, or event that has anything to do with the celebration.
4. Introduce your company
Have you recently reached a milestone? Opened a new branch or celebrated your anniversary? You LED sign is a great instrument to share your business’ greatest moments with your customers. Remember to keep your messages fun and engaging so you can relate to your audience better.
5. Say Thank You!
These two words can have great impact on your business. Say thank you to your loyal customer or those first time buyers who decided to give your brand a try. Do it with engaging graphics or images to make it more entertaining. Want to make your customers more special? Say thank you with a reward or discount offer, especially during holiday season and other ocassion.
Want to learn how to use your LED sign better? Check back again for more tips and tricks.