No matter what you do, there will always some item in your inventory that just doesn’t sell the way you want them to. Whether it’s a result of result of changing trends, or an error in ordering, inventory, those items that are sitting on your shelf far longer than its desired time can affect your sales and overall profit.
But how can you sell those items without losing your capital?
Businesses use different strategies to do this. Some of them offer those slow moving items at a discounted price or in buy one take one promo. Others decide to bundle it up with the best selling items to at least get their money back.
But before you do these tricks, make sure you have checked other things that affect this slow sale. Have you done enough promotional efforts for those products? Have you tried promoting it again through your full color LED sign?
Presenting old items in a new way
LED sign is an effective tool to promote new arrivals, item of the day or featured product of the week. However, you can definitely make use of your LED message board to promote those items that are already sitting on your shelf for a long time.
There are products that do not quickly sell just because people are not aware of the brand and they feel a little hesitant to trust its products. Break the ice by introducing it to your customer through entertaining video or images. Use your LED sign to present old items in a new way. Send out some trivia about the materials used in that particular product. Highlight its strength and give people some reason why it deserves to be on their shopping list.
If the item is fairly new in your store, you can also send out caring instructions or tips on how to use it properly. This way your customer will most likely to notice your items and gain better appreciation of your product offering.
Most of the time, slow moving items just need a light push to make it more appealing to customers. Aside from giving it new looks or packaging it with other items, make sure that you do proper promotion for those items. Keep your customers informed it will significantly decrease the selling time of your inventory.