If you are reading this, you most probably are, well, a retail store owner. That can’t be bad. To avoid turning the tide, go read further.
So you finally decided to strengthen your marketing campaign and purchased a LED sign to help boost your business. Great decision there. But as much as you give importance in coming up with the text or graphics to put on your display, so you should consider where best to put your display screen. How vital this is can never be overstated.
Here are a few things you may want to consider:
Accessibility to the eye
No matter how flashy your digital display is, it won’t be seen if you don’t allow it to be seen in the first place. Even if you have a video-capable LED sign, it won’t matter if it’s high up there or down low. In a retail store setting, accessibility to the eye is your main concern. An eye-level digital signage simply has the biggest impact.
Proximity to the product
Commercial signs generally target impulse buyers, so it is but logical to put your LED sign near the specific item. This way, you are practically pointing them to the right direction. For items that need instructions for use, a how-to display would be a good idea. This way, potential buyers are given vital information about the product without even opening the box or approaching a customer service representative.
Spot crowded areas
Any portion of the store where people gather is definitely a good spot. A good example of this is the cash wrap. There are establishments that have a waiting area. That’s another great spot.
Avoid ambient light
If the store has ambient light, then you may need to avoid putting your LED sign near the windows. The light can drown out the display and people will have a hard time reading it.