Restaurants are among the biggest consumers of LED signs. What these restaurant owners don’t know is that investing on a LED sign doesn’t only mean purchasing and installing it. There are other factors involved when choosing the right restaurant LED signs to be displayed on restaurants and similar establishments.
For example, it is important to remember that in this day and age, most people have very busy schedules. They are often pressed for time. Running to and from appointments, doing errands for bosses, attending meetings and conferences, all the while managing a household chock full of kids. Most of the time, they do not have the luxury to stop by and indulge in five-star gourmet dishes. These are the people who prefer everything on the go. With this in mind, time-pressed patrons will often be attracted to restaurants who instantly display the kind of cuisine they offer, hours of operation, and other special features that set the restaurant apart from its competitors. These could be family-oriented styles, sports-oriented, fast-food dishes or upscale dining.
The tricks of the trade
What would be the most appropriate LED signs for these kinds of restaurants then? The most important factor is to have a unique and catching LED sign display. It should be able to attract prospective patrons, who are either driving or walking by the location. Displaying the entire menu on your establishment’s window will definitely not help because your patrons will not have time to read it. Invest in special menu boards or window LED signs and write the daily specials to offer patrons a variety they will look forward to everyday. It also gives them instant information on what dishes are recommended for the day.
Scrolling LED signs are also a good choice because they have different animations that passersby’s will find amusing or entertaining while waiting for their food. Having that programmable LED sign that can be regularly updated if you have special discounts or promotions in your restaurant alos helps. For 24-hour fast-food chains, LED signs are the perfect digital solution because they are safe to operate; only utilize a low voltage circuitry which owners can leave on 24 hours a day, 7 days a week.
Remember, LED signs should help your business, not hurt them. Make these visual solutions work for your restaurant.