This question is posed to me numerous times each day. I get phone calls and emails from potential clients who are testing the waters to see if an LED sign will be affordable for their church, school or business.
I began working in the sign industry in 1996 and I have found it both challenging and rewarding. In a single day I may speak with the pastor of a small country church and a minute later the CEO of a large corporation. I have reached the conclusion that most view the sign as an after-thought instead of the primary marketing tool. For the most part, churches, schools, and business have inadequate signage at best. Their signs are often too small for the traffic speed or just down right unattractive and convey little to no information.
The first problem with the question, “How much does an outdoor LED sign cost?” should be fairly obvious. Imagine going to a car lot and asking, “How much is a car?” The answer to this question will depend on numerous factors. For example, what kind of car do you want? Do you want a sports utility vehicle, luxury, compact, or sports car? Do you want this year’s model or last year’s? Do you want the basic package or one which is fully loaded with bucket seats and all leather interior?
Outdoor LED signs – Features matter
The same goes when trying to price an outdoor LED sign. Do you want single sided or double sided? Are you looking for single color, tri-color, or the high impact full color LED sign? By the way, the latter comes in varying resolutions. Will you just be putting text messages on the LED sign or do you want to do graphics and animation? The answers to these questions can drastically change the price of an LED sign.
Attempting to answer the question, “how much does an LED sign cost?”, via email or by tossing out a price to a client on the phone is difficult until we clarify where and how they want to use their sign.
So how do I answer this question? I usually respond with the following. “Well, I’ve done small signs as low as $5,000 and large billboard type signs in excess of $200,000 and then just about everything in between. The average full LED sign solution price, including install and identification signage, ranges between $20,000 and $30,000.”
And herein lies the problem which I stated earlier, “…most view the sign as an after-thought instead of their primary marketing tool!
Numerous studies conducted by the Small Business Administration (SBA) about Outdoor LED signs.
Digital advertising is far less expensive than traditional advertising. Why? Because 85% of your potential customer base will pass by your business around ten times each month. When one considers the fact that SBA studies show that 90% of commuters will READ an LED sign compared to only 10% who will read a conventional “static” sign, the real question becomes not “how much is an LED sign” but “how much revenue are you losing by NOT having an Outdoor LED Sign?”
“The on premise sign is a permanent ASSET which, unlike other media, is exclusive to the business it advertises. Also unlike other advertising media, it is on the job 24 hours a day, 365 days a year.”— By R. Claus, James and Susan L., SIGNS: Showcasing Your Business on the Street. The Importance of Signage for Your Business, U.S. Small Business Administration.
The SBA conducted a comprehensive two-year study of 165 small businesses who surveyed 15 to 30 first time, walk-in customers and asked how they learned about the business. In all, 2,475 new customers were surveyed and more than half responded that the company’s sign was their first exposure to their products and services. The conclusion was startling; a bright easy to read sign can generate between 15% and 45% of your company’s overall revenue. – Commercial Signage and Its Importance to Small Business, SBA, The Small Business Advocate: Vol. 22, No. 2.
The ultimate conclusion of the study was this: “[those] who choose to use an electronic display typically see an increase in business of 15% to 150% with effective content being the key.” — http://www.sba.gov/smallbusinessplanner/start/pickalocation/signage/emcfaq.html
To say it another way, if you understand that an outdoor LED sign is the best marketing investment for your business, church or school and realize it will generate guaranteed increases in revenue, then the question “how much does an outdoor LED sign cost” becomes quite superfluous.
MEGA LED Technology is a nationwide signage solution provider specializing in Outdoor LED signs and lighted sign design, sales, permitting, installation and service. The MEGA LED team has all the right components to help make your business or organization’s outdoor marketing successful. We stand firmly behind the products we sell and guarantee our work will be top notch. After all, your image is our image and your success means our success. You can contact MEGA LED at 1-888-315-7446 or email us at [email protected] Just fill out the form below and take the next step toward transforming your outdoor marketing today!