Imagine walking along the street and seeing promotional ads that uses the old cliché and product spiel. Will you bother to check what they are offering? But what if you see an ad that speaks in a way that you can relate to, and uses words that are familiar to you, will you find it interesting?
As more and more business struggle to at least have a fair share of the market, different strategies are created to make sure that the promotional ads shown in LED sign displays, billboard or posters are interesting enough for its audience. One of the fail-proof ways to get your message across to your desired niche is to make your content more original and personalized.
Here are some ways create a personal content for your LED sign.
1. Get to know your target market
Before putting up any content, it is important to know who you are talking to. Create a profile by listing down the age bracket of your audience, their civil status, interests as well as their monthly income. These information will help you determine if you have to sound cool or sophisticated, youthful or wise, or funny or professional.
2. Consider your location
A message that appeals to other part of the state doesn’t mean that it will also work in your city. Consider your culture, the values in your community or the overall mood in your neighborhood. Displaying a message that contains something that has meaning to the community will have more impact, not just to your target market but to the people around your location.
3. Send out greetings during local holidays and occasion
Participating in local holidays or celebrations will definitely affect your brand positively. Send out greetings to your customers to establish a better connection with your audience and build a lasting impression about your company.
How about you? Do you keep your content more personalized for your audience? Or do you still prefer to use what is already tried and tested in sending out your message to your audience?