The biggest critics and skeptics of LED signs are usually people who’ve never used one, never plan to, and aren’t very good at checking the facts.
Obviously I’m a little biased, too. I work for a sign manufacturer, after all; I encourage you to do your own research about LEDs and make your own decision.
But I want to take a look at 5 myths surrounded LED signs and try to set the record straight as objectively as possible. There’s a lot of misinformation going around, like…
Branding has been a marketing buzzword for a while now. Still, a lot of companies have the wrong idea about what branding is supposed to accomplish.
Branding does not mean coming up with snazzy logos, witty slogans and eye-popping packaging. Well, it can mean those things. But branding is much, much more than what you can see and hear.
When I say branding, what I’m really talking about is the entire image of your company, from top to bottom, exactly how your customers see you.
If your company was a person, we might call your brand your personality.
Right now your potential customers and visitors are wading through a sea of messages—holiday sales, seasonal greetings, winter weather advisories, calls for donations, food drives…you get the idea.
How do you stand out? And just as importantly, what message do you need to get across as the winter festivities reach a fever pitch?
No matter what your industry is, LED signs are the best solution to holiday advertising—and the rest of the year.
They’re the perfect combination of visibility, excitement and true 24/7/365 broadcasting. Let’s look at a few of their specific advantages when it comes to surviving this winter and beyond.
Let’s talk about cars for a second.
Used to be that every vehicle on the road came with two brake lights. Touch the brake pedal, the car stops, the brake lights flash red, and the guy behind you doesn’t run straight into your trunk.
As time went on, car manufacturers decided to add a third brake light on some models. The idea was that drivers were getting so used to seeing that pair of red lights, some people were just totally ignoring them.
And for a time, it worked. Accidents went back down, and it’s thought to be because of that strange, attention-grabbing third light.
Then, something unexpected happened—rear collisions began to climb again.
Opponents of LED signs are usually the same people who oppose just about everything else you can think of. Whatever their arguments are (and they have a thousand and one reasons why LED displays are a plague upon humanity), the core, underlying principle is annoyance.
We’ve all had that neighbor before. You know, the one who chases kids away from the end of his driveway for laughing too loud?
LED signs are annoying to some people because they’re new. That’s it. They aren’t the way things should be done, so they’ve got to go.
Let’s play devil’s advocate and pick out a few seemingly plausible arguments against LED signs:
“If it ain’t broke, don’t fix it.”
Wise words to live by. But are they always true?
What about when it comes to your marketing strategy?
For the better part of a century, the trifecta of print, radio and television were all you and your business needed to haul in new customers and generate sales.
Not so anymore.
While it’s true that there’s no such thing as bad publicity, there are certainly more effective ways to get publicity—chiefly by modernizing your advertising efforts, using a combination of digital signage, online and social media marketing.
There’s more compelling evidence for owning an LED sign for your business than “they look cool.”
(Even though that’s true.)
LED displays have quietly become a major marketing game-changer, but until recently people didn’t have any real data on why they’re so effective.
Well, we have those statistics now—ten major findings over the past few years by LED sign manufacturers, business owners and independent studies—on just how effective these customer lightning rods actually are.
Have questions about LED signs? You’re not alone.
Let’s dive right in with answers to 7 of the most common questions people have about LED displays, starting with…
Surprised to find out there’s not just one kind of LED sign?
No worries, it’s easy as pie to choose the right one for your needs. Let me ask you a few questions…
Are you trying to grab people off the street, or sending a message to folks already inside your business?
Are those people glancing at your sign from far away or way up close and personal?
LED signs are the right choice for almost every advertising situation, but their type, size and resolution are going to vary.
LED signs are a fantastic way to pack your store with customers and swamp your phone lines with calls…but not every sign is created equal.
Really, there are 6 absolutely crucial components every sign either has or doesn’t have. To get the biggest bang for your buck, be absolutely sure that your LED sign meets each and every one of these criteria: