There are more businesses competing with your customers’ attention than ever, making it difficult for yours to stand out. And with social media, creating an effective marketing and advertising strategy is now even more complicated. Digital sign marketing has come into its own as a science, so how can you make your business’s advertising strategy unique?
You can use more than just social media to make your business stand out. Digital signs offer a modern update on a classic way of advertising. Here are some ways that you can use a digital sign to help your business beat the competition.
Keep Your Content Fresh
Customers have come to expect up to date information. Use your LED sign to give them what they want, and ensure that your business always has something new to offer.
LED signs are a great of keeping your customers informed on hours and other information they might need. And you can update them on daily specials . Customers like to return to businesses where they know they’ll always find something new. With a digital sign, you can highlight that your business always has something interesting to offer.
Create Engaging Graphics
LED signs are a great choice because they capture people’s attention. They are brighter and more engaging than traditional street side signs. And they can grab people’s attention with graphics.
Because of their durable design and bright screens, LED signs are perfect for inclement weather. And they can still be seen at night, making them a much better option than unlit signage. They are also easier to see from a greater distance. With streets often crowded with competing businesses, you’ll want to make sure that customers can see yours from the minute they turn onto the street.
Customize Your Message
One of the best parts of a digital sign is how versatile it is. You can use it to communicate any message, and tailor it to the needs of your business.
With traditional signs, you can’t change your message without redoing the whole sign. With a digital sign, you can experiment and see what types of messages are most effective at attracting clients. Running a modern business requires flexibility, and that’s exactly what you get from an LED sign.
Here are some of the numbers on how much more effective digital signs are:
- They get nearly four times as many views as static signs
- People remember messages on digital signs, with over 80% of people saying they could remember an ad they had seen on one in the last month
- Digital signs lead to consistent sales increases, with businesses usually making at least 10% more than with a traditional sign
Bring In Young Customers
Now more than ever, it’s important to ensure that you are attracting young customers. A digital sign is one of the most effective ways to reach a young audience.
Most young customers, however, don’t respond to traditional signs. They often don’t pay attention to static signs, and don’t remember much information when it’s presented this way. They want marketing that is more dynamic and social.
That’s why a digital sign is the perfect choice. It allows you the flexibility to update your messaging to keep up with the ever changing younger demographics.
With a static sign, you are stuck with the same message. But with a digital sign, you’ll be able to tap in to current trends. And digital signs work perfectly when used alongside social media advertising. Use your digital sign to boost your following on various social media sites.
Young customers also want a lot of information, such as hours, specials, and events. By using a digital sign, you can keep even the most information hungry customer happy.
Modernize Your Advertising
A digital sign is one of the best choices if you are looking a versatile, modern tool to ad to your advertising strategy. When used properly, they can be a big boost to just about any business.
And at MEGA, we have years of experience offering custom signage solutions to our customers. Whether you need a sign to display above a building, or a small LED sign for a window, we have a wide variety of options so that you can find the sign that is perfect for your business.