The ability of LED signs to generate business seemingly out of thin air might seem like witchcraft, but your sign is only as good as the content and imagery it displays.
Whether you intend to deliver information, pique interest or inspire emotion, the quality of your content and design is paramount.
In fact, there are three factors that will heavily influence the outcome of your digital signage marketing campaigns:
Not All LED Signs Are Created Equal
Competition between companies using LED signs is fierce, and customers expect to be treated to high-quality visuals. Washed out, low-quality or too-dim signs will quickly be ignored and forgotten. Your LED sign is not the place to cut corners or costs, as all but above-average displays will fail to win the attention you desire.
Finding the right manufacturer can seem hard, especially with so many imported Chinese products being offered for a fraction of the cost. While these imported displays might seem tempting, choosing a foreign LED manufacturer comes with a plethora of difficulties that just aren’t worth the “savings” on your sign.
LED signs should be built to last for years, so pick a company that guarantees their product—AKA your investment.
Killer LED Content
Once you’ve chosen a quality display, you need to create content that stands out. LED signs don’t stand out on their own—its the content that puts you firmly in front of prospective customers.
People are flooded with thousands upon thousands of messages each and every day, and you have to decide whether your message is going to cut through the noise or not.
Content doesn’t just mean words, though—the most successful LED messages tend to use both text and visuals (and sometimes sound) to capture attention.
When developing content, always consider who your audience is, what the exact purpose of your sign is, how often your sign’s content will be viewed by the intended audience, how long it will be viewed, and who will be handling content creating to hone and maximize the power of your content.
Optimizing LED Viewing
A great sign with great content is pretty useless if no one can see it.
Fortunately, compared to other messaging formats, LED signs are viewable by a wide audience from a number of distances and viewing angles. While you can’t just put a sign anywhere, you do have a little wiggle room when deciding on placement.
One of the biggest things to consider about placement is off-axis viewing, when prospects are viewing your sign from the side. This is especially important when viewers are in motion, as is the case with signs placed along roads, sidewalks, etc.
Something else to think about is the format of your content. While there are a few standard sizes for LED signs, YOUR content might need something entirely custom—that’s why finding the right manufacturer is so important. MEGA produces LED signs in custom shapes and sizes, giving you the perfect messaging option no matter what your needs might be.