Video is the fastest-growing type of digital content, making it the perfect addition to your LED Display Signs marketing mix. This includes everything from professionally shot and edited footage to photo slideshows, whiteboard animation, motion graphics, and more. Here are a few ideas to help you decide which types of videos will be of most value to your business.
Let’s begin with the obvious product videos but get creative. Don’t just create a video of your car, shoot it from a 360-degree view, then show what the dashboard and interior look like. Don’t just shoot a video of your clothing and accessories, feature a group of friends having fun dressed head to toe in your clothing line. Don’t just shoot your flower arrangements, show them onsite at a special event or in a stunning video of a bride walking down the aisle holding your bouquet. Compile a montage of customer testimonials, the sky and imagination are your limit!
Highlighting how easy it is to use your product is the perfect way to utilize your LED Display Signs. Not to worry if your video doesn’t have sound as you can use text to point out features and functions. If possible, show a person using your product to make it feel a bit more personal. From kitchen gadgets, electronics, software, apps, fitness equipment, and more. A client of ours had a CBD shop, and and in-house video editor who did some amazing work! Check out some of our own videos to get ideas on our YouTube page.
Instructional videos are designed to get a bit more specific than a general product demonstration. For example, if your retail store sells makeup, you can show how to do a traditional smokey eye, which is one of the endless looks you can create from your makeup products. Determine your video topics by the “how to” questions you are asked the most frequently. Create a quick tutorial video with your new LED Display Signs and watch people stop and check it out, while also asking questions about your product.
Safety videos can be used for employee training and as friendly reminders for employees and guests. Kind of like when you watch a safety video on an airplane or cruise ship. This might be a video at the beginning of your tour or excursion, a driver safety video while waiting at the DMV, proper use of gym equipment, proper helmet use in a bike shop, product best practices, and more. Safety LED Display Signs can be put up in key accident prone areas around your warehouse, to remind people they are about to enter an area where safety should be at the forefront of their minds.
Even if your product requires minimal setup and assembly an unboxing video will highlight how fast and easy it is to use. If setup and assembly is complex an unboxing video will ensure ease of use. This might be a quick video that plays on the digital sign in your retail location with a call to action to head to YouTube to watch your more detailed instructions. Unboxing videos have become hugely popular in recent years.
Putting the keywords “unboxing video” after your product video, and having someone do an unboxing, and an application or use of your product can really help not only your YouTube views, and therefore get your product out there, but can act as a bridge between the video and your website!
A virtual tour empowers you to share how your business or product looks and feels. This could be the amenities at your fitness studio, the treatment areas at your spa, the beauty of your hotel rooms, a tour of your boutique, the view of the city skyline from a rental unit, or a lifelike walk through of a house you are selling. These powerful visuals can rapidly boost your sales.
Record footage of your next conference, church service, play, kids fair, concert, farmer’s market, or any type of event you want to draw more attention to. Then have your footage professionally edited so that you can add it to your LED Display Signs mix. The finished video will likely be between 5 and 30 seconds so show a snapshot of key highlights and attractions.
Recording live footage is far from your only option. If you have a variety of HD photos with the resolution required for crystal clear viewing on your LED Display Signs, create a video out of your photos. This could be a slideshow video or have your designer add 3D and motion graphics to take your images to the next level.
Answering frequently asked questions is a popular way to utilize digital signage but think beyond just posting the question and answer. Consider ways that you can visualize your answer with a 2 or 3 second instructional video. For example, “What happens if the cord on my kite gets tangled?”. Instead of typing out the fix, create a short video clip demonstrating the fix. Put up an LED sign in your Dentist office and scroll through helpful tips and tricks to keep your teeth clean, how to use floss, and how to visit and make your next visit online!
If your sign has audio, add short client testimonials into your display rotation. Focus on testimonials that add value by clearly stating what pain point the customer had and how your products or services helped. Or testimonials that focus on the superior quality of your products or your outstanding customer service. In other words, nothing generic, short, or fluffy like “5-stars” or “They’re great!”.
People Feature Videos
Another excellent use of LED Display Signs with audio are people features. This could be highlighting the success and achievements of your staff, students, or even your customers. The goal here is to connect and engage so there is no need to stuff products in the background or reference your products. Leave that to your product videos. Connect your social media campaigns url into your LED signs to encourage people to follow you, and engage them in special contests and discount codes.
Consumers like to support businesses who support the local community, so be sure to capture live footage of the next community event you and your team participate in—such as a fundraising walk or run. Or show your team at a black-tie fundraising event. If you sponsor the local Little League team, record a short video of the team, or create a video out of their photos. You could also highlight or feature local non-profits with a free monthly ad spot.
Public Service Announcements
Most PSAs are delivered by government organizations sharing vital safety and service information for locals. For example, severe weather alerts, holiday closures, service updates and delays, disaster response protocols and updates, and more. Even if you aren’t a government organization you may add PSA’s to your LED Display Signs. For example, a short video on your COVID-19 response. Steps you can take to prevent the disease on your end including but not limited to:
- Eating healthy
- Using a mask
- Social Distancing
- Self isolating yourself if you are experiencing flu like symptoms
Many of the videos you create for your LED Display Signs can also be used or reformatted to post on your website and social media. Reach out to Mega LED Technology today to custom design your new sign!