Men and women are totally different from each other. Even when they go shopping, they have significant difference on shopping behaviors and patterns. If you are engaged in women dominated industries like shoes, bags, accessories, spa and specialty food shop, it is best to understand what get their attention and how to actually encourage them to make a purchase.
Women often take their time to shop. They even take time to interact with other ladies while getting into the line or have a short chat with salesperson while waiting for their item. Unlike men who sees shopping as a mission, women likes to make sure that they make the right purchase and won’t even mind making a second purchase no matter how unplanned it is.
But how do you really use this difference to your advantage? Aside from painting your store with colors that most appeals to women and putting decorations that will please the creative side of the ladies, it is important to speak their language and catch their attention through your advertisement.
Installing an indoor LED sign in your store is a great way to communicate with your lady costumer. This way you can present new products, high light items, or promote discount programs that will surely appeal to ladies. Here are other things you have to consider to make your marketing content work for women.
Make products and items visually appealing
Women love all beautiful things. With a full color LED sign you can display popular brands, style and trends in a totally irresistible way.
Make strong short and memorable message
Women talk about wonderful things such as discounts and holiday sale in a way men cannot understand. Create a short but catchy tagline that will entice women into shopping more or recommending your store to their other friends and shopping buddies.
Update customers with trends and news
Women will always work their ways to be up to date with the latest news in Hollywood and fashion. Incorporate celebrity photos and latest trends in your advertisement to let them know what’s in and what’s not in the industry.
Keep it light and fun
When using a full color LED board, make sure that you put your message in a light and fun way. This way your customers will be more relaxed making them enjoy a more satisfying shopping experience.
Having a successful marketing program means understanding your target market and knowing which one will work best for them. Once you are able to get their attention, they are most likely to become your loyal customers and may invite some of their friends to go and check your store out.