You are investing in a digital signage marketing strategy because you want to have content and signs that stand out more than a traditional print options. You want your business to stand out from the competition. New digital display will light up your ads, visually engage your viewers, and provide visibility from several blocks away. However, there are a few best practices in a digital signage marketing strategy to keep in mind when selecting your LED advertising signs, designing your ads, and setting up your programmable options.
LED advertising signs – Selecting Your Sign
You have a variety of digital signage options to choose from including scrolling signs, signs that display HD images and videos, and both indoor and outdoor signs. Unlike shopping for a TV or computer screen, your sign will be custom designed for your individual needs. This includes ensuring it has the appropriate pixels for desired viewing range, the electrical components required for the weather or indoor environment, and that it is the size required to best display your ads.
Yes, you must stick to square or rectangular, but the size is up to you. From a solo sign, to layered signs, vertical placement, horizontal placement, small signs, a video wall, or an over-sized billboard, or monument signs, your options are endless. It’s OK if you aren’t sure what you need as we can talk you through your options and provide recommendations to ensure you achieve your goals.
LED advertising signs – Sign Location
You may find that one sign is all you need but many of our customers strategically place a variety of signs to create a branded and cohesive marketing message. This might include:
- A sign large enough to view from the freeway
- A scrolling window sign to highlight sales
- An off-site billboard in your local area
- An ads-only sign in your entrance, lobby, or dining room
- A multi-purpose sign that rotates between ads and general info
- A strategically layered sign with a logo sign, pricing sign, and sign for ads
- A showroom video wall highlighting products or services
- A virtual tour that guides you through the customer journey
- And more! (Ask our knowledgeable reps will help go over how else, you can place your sign, for maximum efficiency)
Once your LED advertising signs arrive and are installed it’s time to upload your ads. Don’t worry, the signage software is easy and intuitive, and you can update your signs remotely. Scrolling text signs can be mastered by every team member and have several fun fonts, graphics, and special effects to choose from.
LED advertising signs that are capable of posting photos, images, videos, and detailed graphics will require a professional designer. Without someone skilled in digital sign design, your advertisements may not have the desired effect. Some of the most common mistakes include:
- Placing too much text on each ad
- Improper text or design formatting
- Size and scale issues that impact ad clarity
- Under or overuse of special effects
- Improper use of ad colors
- Not properly programming your sign for its environment
Don’t fear however, we here at MEGA can help you create your first few advertisements and no additional cost!
You and your marketing team must shift your mindset from print to digital. Print ads are expensive so you typically keep them up for the entire promotion. With your new LED advertising signs, you can rotate between as many ads as you like. So, even if you create an ad that will be featured in both print and digital, it can be one of many digital ads for the same promotion. Get really strategic here. Maybe use the same ad with a variety of background colors. Or a similar design with a larger variety of featured products.
Time of day must also be factored into your content rotation. Consider what products customers are more likely to purchase in the morning, afternoon, and evening. Or create taglines related to the time of day. If you have an after-school student rush, target your ads to students for that hour or two. As you can see, your design and targeting options are endless. The key is in utilizing your new sign to its full potential by keeping things fresh, fun, and modern.
With all the excitement of rotating your LED advertising signs, you must not forget to consider how many signs to rotate between as your max, and how long each sign should display. Your sign is a communication tool, so you may mix ads in with informative content. The average display time is between 5 and 10 seconds, more if there is significant text. When it comes to rotation, most companies alternate between 3 and 5 signs. Factor in how many signs can be viewed with ease during client exposure. Generally, a lower rotation for signs you drive or walk by and a higher rotation for signs with a more captive audience.
For example, you might alternate between 3 signs on the freeway during regular traffic and 5 signs during rush hour. A restaurant may alternate between 8 different signs in their entrance, lobby, or dining area to visualize a variety of their delicious dishes and help customers decide what to order. A bar might alternate trivia in between drink specials to encourage socialization between guests.
Don’t Forget Video Ads
Most of the tips above are geared toward traditional ads with images and text, and maybe some cool 3D effects or motion elements—but don’t forget to create a few video ads. Video content is the fastest growing form of content and it is increasingly cost-effective to produce.
Your new LED advertising signs are one of many places you can share your video content, including your website and social media. Size, scale, and quality for every video you create must be made with your largest sign in mind. Not to worry if your sign is in a location without audio as visual imagery is highly effective and increases both engagement rates and content retention. This can include informative videos such as showing how fast and easy it is to un-package and assemble your product, what a vehicle looks like from a 360-degree view, a virtual tour of a home for sale, and more!
Ready to order your custom LED advertising signs? Reach out to Mega LED Technology today to get started!