Losing valued customers is one of the major problems that an entrepreneur needs to face to survive the challenges of establishing a business. Although there are different reasons that can affect the decline of the traffic going in your store, it can definitely help to have the right tool to bring back the interest of your customers and establish a better relationship with them.
Do you have full color LED sign in your store? Why not use it to send out interesting contents that can bring back your customers’ interest back to your business.
Here are some ways to use LED sign to revisit old leads
1. Offer a new product selection
People tend to feel bored when they can’t see anything new in your store. Surprise them with a new product offering. It doesn’t necessarily have to be really new. Give old items a new twist or improve some of its features and let your customers know about it through your electronic message board.
2. Invite them to join promos and contests
Add spice to your business by creating fun promos and contests that will appeal to your customers. Save a part of your income and host a big contest that will definitely capture the attention of old timers. Doesn’t have enough budgets for big contest? Look for sponsors and offer to include their names on the promotional image or videos to be shown on your LED Sign.
3. Make your content more personal
Instead of using your old sales pitch, why not try to come up with new witty lines that are more relatable for your customers? Sometimes, an old message can be presented in a new way, if you know how to spin it and give it a fresher sound. Reach out to customer more often and remember to keep your content fun and more engaging so your customer can respond to your message better.
Owning a full color LED sign does not only allow you to invite first timers to try your products but also allows you to engage and communicate with old customers. With the right content, you can rekindle your relationship with them and offer them better deals that can encourage them to patronize your services again.