Creating content is one of the biggest challenges you may face when it comes to your digital display. Although knowing what works and what doesn’t for your customers may be a result of some hit and miss, it’s still important to deliver a well thought content on your outdoor LED sign.
If you’re looking for tips that can help you create a quality content for your electronic board, you can definitely find a lot when you search it on the internet. However, there is only one thing that you should never forget about when creating ads for your small business – “keep it short and simple”.
Be Straight forward
Outdoor ads displayed on digital billboards often only last for about 10 to 40 seconds. In this time period, you have to be able to tell your customers what’s in store for them or why they should even check out your products. To do this, it is important to be clear about your message and concise with your words. This leaves a little to no room for flowery words or unrelated blurb, so better reserve those on blogs on your social media content.
Keep it easy to read
Content that is too formal or technical can be a bore, especially when you’re reading it from afar through an outdoor LED sign. If you want to present a more complicated message, make sure to accompany it with images to reduce text and make it easier to digest. Also, don’t forget to keep your tone conversational and friendly. Adding a little humor or putting witty messages won’t hurt as well.
Use Call to Action
No matter how short your message is, it is important to get your readers to act as soon as possible. If you’re not getting the result you want from your digital display, you may want to check if you’re using the right call to action in your messages. Keep it convincing, persuasive and friendly to make it more relatable for your audience.
Now, take a look at your current content. Is there anything that you wish to cut down? Can you reduce five or ten seconds of your advertisement after removing some of unnecessary words? Try it today and see how it can improve your LED sign advertising.